Content Marketing
to promote business
We create content that attracts attention, resonates and converts into sales
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Let's create the company's image
We will help you establish trusting relationships with clients and demonstrate your expertise
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Let's increase sales through content
We will attract new clients to your business and encourage them to buy through selling texts
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Let's increase brand awareness
We will create valuable and relevant content that will attract and retain the attention of the audience
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Let's expand promotion channels
Let's help you reach an audience that was previously inaccessible to you. Let's expand the upper level of your funnel
When content creation services help
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You need articles for your company blog
We will create a blog on your website and fill it with useful content.
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You need to increase brand awareness
We will develop a PR strategy and post information on relevant platforms.
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You need selling articles
We will write commercial articles and, if necessary, run advertising on them.
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You need to enter the market with a new product.
We will select target platforms for posting content for your target audience.
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You need a promotion strategy
We will develop a comprehensive strategy for promoting your brand.
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You want to stand out from the competition
We will natively advertise your products and services to your competitors' audiences.
Content Marketing Results for Your Business
What you get
What's included in every content engagement
Six moving parts. You need all six, or the content sits in a folder and nothing moves.
Topic and prompt research
We map what your buyers type into Google and what they ask ChatGPT. Those are two different lists, and most content plans only cover the first.
A search-intent brief per article
Before anyone writes, each piece gets a brief: the query it owns, the questions it must answer, the pages it links to, and the action it asks for.
Writing by people who know the sector
Drafts are written against your product and your market, then reviewed by the specialist running your account. Nothing is passed to a marketplace.
Answer-first structure
Every piece opens with a clean, quotable answer in the first 60 words. That is the format Google AI Overviews and ChatGPT lift from.
Publishing, schema and internal links
We publish it, mark it up, and wire it into the rest of the site with a UTM-tagged linking plan, so new pieces lift the older ones.
Citation and traffic reporting
Every month: rankings, traffic, and which pieces are being cited inside AI answers. You see what earned attention and what did not.
Not sure what your market needs first?
Send one URL and we come back with the three topics we would publish first, and why.
How we can work together
Read what we publish for ourselves
What AI Overviews cite in Arabic vs English
A 16-prompt audit run through Google from Egypt in both languages. The Arabic answers cited 44 sources and not one directory. This is the kind of piece other people quote, which is the whole point.
Read the audit→The GEO guide, explained end to end
The long-form reference that owns the term. Written to be read by a buyer and lifted by a model, which are two different jobs the same page has to do.
Read the guide→How to measure AI visibility
A method piece with the formula, the sampling rule and the failure cases. Methodology content is what earns citations from people writing about the same subject.
Read the playbook→How to get AI answers to recommend you
The bottom-of-funnel version of the same subject: written to convert, not just to inform. Same topic, different job.
Read it→Guest posting vs press release vs digital PR
A decision piece that answers the question instead of selling all three. Comparison pages are the format AI engines reach for on shortlist questions.
Read the comparison→Nine checks to run before you pay a publisher
Operational content with a usable checklist. It ranks, it gets bookmarked, and it does the qualifying conversation before a call happens.
Read the checklist→How we work with content
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Discovery
- Target audience definition
- Analysis of competitors
- Content & Keyword Research
- Approval
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Planning
- Preparation of a content plan
- Selection of sites for publications
- Drawing up a publication plan
- Approval
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Posting articles
- Creation of content and graphic materials
- Approval
- Publication
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Performance analysis
- Analytics of results
INSIDE THE VOCTOS CLIENT PORTAL
Watch every article from brief to citation.
Five screens from the live client portal. You see the pipeline, the score each piece carries, the sources AI engines cite when they answer questions about you, and whether any of it turned into visits. Approving an article is a click here, and nothing publishes without it.
Every article in the pipeline and its current state: briefed, drafted, with you for review, published. Each published piece carries the questions it was written to answer and how extractable it is for an AI answer, so you can judge whether the content is doing the job it was commissioned for rather than counting words shipped.
How we can work together
Where your content gets placed
Your own blog, wired into the site
Most content should live on your domain, structured so new pieces lift the older ones. Placement elsewhere is what you do when you need someone else vouching for you, not the default.
How we structure a blog→National and regional news desks
Established news titles in Arabic and English across the Arab region. Editorial review, real bylines, and a link that survives an audit.
Placement standards→Industry and trade publications
The titles your buyers already read. Narrower reach than a news desk, better readers, and usually the placement that produces an actual inquiry.
Placement standards→Specialist blogs and communities
Smaller sites with genuine authority in one subject. Cheap to place, strong for topical relevance, weak on their own.
How we vet a publisher→Newsrooms and journalist desks
For research and data pieces that deserve coverage rather than a placement fee. Different mechanic, different cost, different result.
Which one you actually need→The answers themselves
The newest placement is not a website at all. Roundups and comparison pages are what models lean on when someone asks for a shortlist, so getting into them is now part of distribution.
How listicles get cited→Before you decide
A freelance writer, or a content team wired into search
Both cost money. Only one of them is accountable for what the content does after it publishes.
Straight answers
What content marketing can and cannot do
Most content programs fail because nobody set expectations in month one. Here are ours, before you pay anything.
What it does
- ✓Win the queries your buyers type long before they are ready to buy, and hold them for years.
- ✓Get your brand named inside AI answers, where there is no second page to fall to.
- ✓Lower your cost per lead over time, because the traffic keeps arriving after you stop paying for it.
- ✓Give sales something to send. One honest comparison page closes deals that ads never touch.
- ✓Build the topical depth that makes your commercial pages rank.
What it does not
- ✗Produce results in week two. First movement is usually month three, meaningful traffic around month six.
- ✗Fix a site that cannot be crawled. If the technical base is broken, content is water poured into a bucket with a hole.
- ✗Rescue a weak offer. Content brings the right people to the page. It does not make them want what is on it.
- ✗Guarantee a specific ranking or a specific AI answer. Nobody honest will promise you that.
- ✗Work at four articles a month in a competitive market. Volume below the category norm is money spent on nothing.
Want the honest read on which of these applies to you? Book 15 minutes. See it for yourself →
Cost of content marketing services
Simple
- 10 articles per month
- Roughly 850 to 1500 words per article
- Custom infographics with each article
- Internal linking plan with UTM tagging
- Blog set up on your own site
For teams starting a content engine. We agree the topics, then publish consistently so the blog starts earning search visibility.
Balance
- 15 articles per month
- Everything in Simple
- Custom infographics with each article
- Internal linking plan with UTM tagging
- Blog set up on your own site
For teams already publishing who need more volume and a tighter internal linking structure across the whole blog.
Editorial
- 20 articles per month
- Everything in Balance
- Custom infographics with each article
- Internal linking plan with UTM tagging
- Distribution accounts set up on the relevant platforms
For brands competing on authority, with the highest publishing volume and distribution beyond your own site.
Articles run roughly 850 to 1500 words, include custom infographics, and follow an internal linking plan with UTM tagging
We can help set up accounts on the relevant platforms, including a blog on your own site for the Simple and Balance packages
Who this is for
- You sell something people research before they buy
- Your sales cycle is longer than a single click
- The top results in your market are content, not ads
- You publish in Arabic, English or both, and need the same standard in each
- Your site is technically sound, or you are willing to fix it first
- You can commit to at least six months
Content pays back for some businesses and burns cash for others. It works for you if:
See if it fitsClient reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
Voctos in numbers
Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Client testimonials
The Team
The team
Head of SEO and GEO
Beshoy Adel
Senior SEO Specialist
Monika Gabriel
Senior Full-Stack Web Developer
Reem Sameh
Head of PPC
Keroles Mousa
SEO Specialist
Tasneem Moustafa
Link Building Specialist
Shadi Milad
SEO Specialist
Aya Kandil
SEO Content Writer
Marina Magdy
Our cases
All cases
GEO Services for Delta Medical Labs
GEO
1M+ monthly organic visits and 159,200 ranked keywords, 3,600 Google AI Overview citations, while ranking #1 for 1,186 keywords in KSA.
SEO & GEO for Ogaei Virtual Care
GEO
From 3 to 7,931 monthly organic clicks in 7 months, 2.9M+ impressions, and 40+ keywords in Google’s Top 10.
Arabic SEO, GEO & guest posting for VPNly
SEO
65K peak monthly organic visits, 55 guest posts, and 149 pages cited by AI engines.
SEO for Eduverse
SEO
Increased search traffic 12 times in 10 months: 45% of target keywords in the top 5, 55% in the top 10
Trusted by
Blog
All posts
Frequently Asked Questions
We handle the full content lifecycle: strategy, keyword and topic research, writing, on-page optimization, and performance tracking. That covers blog articles, landing pages, guides, and pillar content, all created to attract your target audience and move them toward becoming customers.
Quality content builds organic visibility, establishes your brand as an authority, and nurtures prospects at every stage of their decision. Over time it becomes a compounding asset, articles you publish once keep attracting traffic and leads for months or years, lowering your overall cost per acquisition.
Blog posts are one tactic; content marketing is the strategy behind them. We map content to real search intent and business goals, structure it so it ranks in Google and gets cited by AI answer engines, and connect each piece to a clear next step for the reader.
Yes. We structure content so it performs in traditional search and in AI-generated answers from ChatGPT, Gemini, and Google AI Overviews. Clear, well-organized, authoritative content is exactly what these engines cite, so our approach (GEO and AEO) is built in from the start.
Our in-house content team writes everything, working closely with you to capture your voice, expertise, and industry specifics. We research your market and audience first, so the content is accurate, credible, and genuinely useful rather than generic filler.
It depends on your goals and competition. Rather than chasing volume, we focus on consistency and quality, a sustainable cadence of well-optimized pieces that build momentum. We recommend a realistic publishing plan after reviewing your niche and current content.
We track organic traffic, keyword rankings, engagement, and, most importantly, the leads and conversions your content generates. You get regular reporting that connects content performance to business outcomes, not just page views.
Content marketing is a long-term investment. Early gains in traffic and rankings often appear within a few months, while the biggest compounding results build over 6 to 12 months as your content library grows and earns authority.
