Mobile App Marketing
Mobile app marketing turns a finished app into a growing user base. It combines App Store Optimization, paid user acquisition, and retention, so the right people find your app, install it, and keep coming back. We run the full funnel in-house, from store listing to paid campaigns to lifecycle messaging, so growth compounds instead of stalling after launch.
Get a free app growth audit-
App Store Optimization
- Keyword and metadata optimization for App Store and Google Play
- A/B tested icons, screenshots, and preview videos
- Ratings and reviews strategy that lifts store conversion
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User Acquisition
- Apple Search Ads, Google App campaigns, Meta and TikTok
- Creative testing built for installs and post-install value
- Budgets managed to CPI, ROAS, and retention, not vanity installs
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Retention and LTV
- Onboarding, push, and in-app messaging that cut churn
- Lifecycle campaigns tied to real user behavior
- Cohort analysis so spend follows the users who stay
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Measurement and transparency
- Attribution set up with AppsFlyer or Adjust
- Monthly reporting on installs, retention, and ROAS
- White-hat methods, realistic timelines, itemized pricing
Trusted by
Problems
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1
Problem
Your app launched, but installs stalled and most people who download churn within the first week.
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2
Solution
Voctos fixes your store listing, rebuilds acquisition around retention, and sets up clean attribution to show what actually works.
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3
Result
Installs from users who stay, a lower cost per loyal user, and growth that compounds month over month.
What We Do
Full-funnel app marketing, one team
From App Store visibility to paid acquisition, creative and retention, every lever your app needs to grow, executed in-house.
App Store Optimization
Rank and convert in the App Store and Google Play
- Keyword research and metadata for both stores
- A/B tested icons, screenshots, and preview videos
- Ratings and reviews strategy that lifts conversion
- Localization for the markets you target
iOS + Android
Installs + conversion
Metadata + creative
Paid User Acquisition
Installs from users who actually stick
- Apple Search Ads and Google App campaigns
- Meta, TikTok, and programmatic where they fit
- Budgets managed to CPI, ROAS, and retention
- Continuous creative testing and iteration
ASA + Google + Meta + TikTok
CPI + ROAS
Vanity installs
Creative and Video
Ad creative built to stop the scroll and drive installs
- UGC-style video, playables, and static concepts
- Hooks and variations tested by channel
- Store creative that matches the ad promise
- A creative pipeline that never runs dry
Video + UGC + playable
Always testing
Ad to store
Retention and Lifecycle
Turn installs into active, paying users
- Onboarding and activation optimization
- Push, email, and in-app messaging
- Lifecycle flows tied to real behavior
- Churn and win-back campaigns
Push + in-app + email
D1 to D30 retention
Churn
Analytics and Attribution
Clean data so every dollar is accountable
- MMP setup with AppsFlyer or Adjust
- SKAdNetwork and privacy-safe measurement
- Cohort, LTV, and ROAS reporting
- Dashboards you actually understand
AppsFlyer / Adjust
SKAN ready
LTV + ROAS
Growth Strategy
A roadmap that ties ASO, UA, and retention together
- Full-funnel growth plan and forecast
- Market and competitor analysis
- Channel mix and budget planning
- One team owning the whole funnel
Full funnel
In-house
LTV growth
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Preliminary stage
- You submit a request on the website or contact us by phone
- Project brief
- Estimate and project contract
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Preparation stage
- Project architecture
- Writing the technical specification
- Gathering information
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Design
- Prototype development
- Design creation
- Mobile version design
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Markup
- Converting the design layout to HTML/CSS
- Testing
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Development
- Integrating the markup with the chosen CMS
- Programming the functionality
- Testing
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Final stage
- Filling with content
- Testing
- Migration to the client's server
Voctos in numbers
Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Letters of thanks
Our cases
All cases
GEO Services for Delta Medical Labs
GEO
1M monthly organic visits and 159,200 ranked keywords, 1,800 Google AI Overview citations, while ranking #1 for 197 high-volume keywords in KSA.
SEO & GEO for Ogaei Virtual Care
GEO
From 3 to 7,931 monthly organic clicks in 7 months, 2.9M+ impressions, and 40+ keywords in Google’s Top 10.
Arabic SEO, GEO & guest posting for VPNly
SEO
65K peak monthly organic visits, 55 guest posts, and 128 pages cited by AI engines.
Website promotion Eduverse
SEO
Increased search traffic 12 times in 10 months: 45% of requests in the TOP 5, 55% in the TOP 10
Our Stack
Platforms we run every day
Certified, integrated and actively managed across every layer of your app's growth stack.
Who It's For
- E-commerce and retail apps
- Real estate apps
- SaaS and productivity apps
- Education and e-learning apps
- Travel and hospitality apps
- Media and streaming apps
- Fintech and banking apps
- Health and fitness apps
- Gaming apps
- Food and grocery delivery
- On-demand services
- Social and community apps
- Marketplace apps
- Startups pre and post launch
Whether you are launching a new app or scaling one that has plateaued, we build the growth engine around your category and your users. Tell us your app and market, and we will put together an initial audit and a plan.
Order a ConsultationClient reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December
Samy Amin
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
4 April
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December
Frequently Asked Questions
It covers the full growth funnel: App Store Optimization, paid user acquisition, ad creative, retention and lifecycle messaging, and analytics. We run all of it in-house so store, ads, and retention pull in the same direction instead of working in silos.
Apps live inside the App Store and Google Play, not just Google search. Discovery, ranking, and conversion happen through store listings, paid campaigns, and reviews, and success is measured in installs, retention, and lifetime value, not page rankings alone.
ASO changes can move rankings and store conversion within a few weeks. Paid acquisition delivers installs almost immediately, but the meaningful signal is post-install retention and ROAS, which we read over the first 30 to 90 days. We set targets from your baseline, not fixed promises.
Apple Search Ads, Google App campaigns, Meta, and TikTok are the core, with programmatic and other networks added where they fit your app and budget. We pick channels based on where your users and their intent actually are.
Installs are the start, not the goal. We track cost per install, retention at D1, D7, and D30, ROAS, and lifetime value through an MMP like AppsFlyer or Adjust, with privacy-safe SKAdNetwork measurement on iOS.
Yes. We work inside your App Store Connect, Google Play Console, and ad accounts so you always own the assets and data. If they are not set up yet, we handle that during onboarding.
Both. Many clients start with an ASO audit and store optimization, then add paid acquisition and retention as they scale. You can engage us for one layer or the whole funnel.
Yes. We produce UGC-style video, playables, and static concepts, then test hooks and variations by channel. Creative is usually the biggest lever in paid app campaigns, so we treat it as core, not an add-on.
It depends on scope and paid media budget. ASO and retention work is scoped as a monthly engagement, and paid acquisition adds media spend on top. We share a clear, itemized proposal after an initial audit, with no hidden fees.
Yes. Pre-launch is the best time to get the store listing, positioning, and measurement right so day-one campaigns are not wasted. We help with soft launch, creative testing, and a launch plan.
Your app or store links, access to consoles and ad accounts, any existing data, and your goals and target markets. From there we run an audit and come back with a plan and priorities.
No honest agency can guarantee store rankings or install counts, and we will not pretend otherwise. We commit to method, transparent reporting, and moving your real metrics, retention and ROAS, in the right direction.