Marketplace SEO
Discover new horizons of opportunity with our comprehensive approach to marketplace promotion.
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Amazon
Promoting your products with an SEO approach
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eBay
The most popular auction-style marketplace worldwide
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Etsy
Comprehensive promotion with advertising
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AliExpress and other marketplaces
We will select the most effective platforms for your business
Who needs promotion on marketplaces?
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Manufacturers of goods
We will help bring your brand to large marketplaces and clear the stock that has been sitting unsold
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Beginners and experienced sellers
We will help you find growth points, make products a leader in search results and expand your customer base
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Large brands
We will help expand the sales market and increase awareness of your product and brand
Cost of services
Advertising on marketplaces
- Demand analysis, collection and adjustment of the keyword set
- Analyzing competitors' popular products and finding conversion growth points
- Analysis, refinement, and creation of infographics for products
- Preparation of banners and creatives
- Consultations and communication with marketplace support services
- Optimization of titles, descriptions, and product characteristics
- Work to increase the CR% (conversion rate) of product cards
- Analyze and create audience segments, select categories for displaying products
- Processing product reviews and questions on marketplaces
- Analysis of potential and participation in platform promotions. And other analyzes*
The cost is for managing 10 products. We can manage an unlimited number of cards for an additional fee.
Advertising on international marketplaces
- Studying the specifics of business
- Niche and competitor analysis.
- Creating conversion text for your ads
- A/B testing of marketing hypotheses
- Track up to 5 marketing metrics
- Selecting the optimal strategy and setting up campaigns
- Designing a store page or public profile
- Selecting keywords to create ad titles
- Review strategy that complies with each marketplace policy, no incentivised or purchased reviews
- Ad Cover Infographics, up to 15 covers in total
The cost for managing 15 products. Each additional 10 products adds to the base price.
Setting up a marketplace listing looks like uploading products and writing a description, but ranking and converting on a marketplace depends on keyword research, competitor analysis, and testing several strategies before you find what actually sells.
Because pricing depends on the number of products and the marketplaces you sell on, the final cost is confirmed after reviewing your catalog, and your timeline depends mainly on how quickly you approve creative and provide product details.
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Client reviews
All reviewsFrequently Asked Questions
Marketplace promotion covers everything that affects how your products rank and convert on platforms like Amazon, eBay, and Etsy. At VOCTOS, that means product listing optimization, keyword research specific to each marketplace’s search algorithm, pricing and competitor analysis, review management, and paid advertising within the marketplace itself. The goal is consistent visibility and sales, not a one-time listing cleanup.
We work with major marketplaces including Amazon, eBay, and Etsy, along with regional and niche platforms depending on where your target customers shop. Before starting, we assess which marketplaces fit your product category and audience, so effort goes where it will actually generate sales.
Marketplace promotion optimizes for the search algorithm of a specific platform, such as Amazon’s A9, rather than Google. Ranking factors differ: conversion rate, review volume, fulfillment method, and listing completeness often matter more than backlinks or domain authority. The strategy and tactics are built around each marketplace’s own rules.
Initial improvements in listing visibility and click-through rate can appear within a few weeks of optimization. Meaningful gains in sales rank and organic traffic typically build over one to three months, depending on your product category, competition, and starting point.
Yes. We handle title and bullet point optimization, backend keyword fields, product descriptions, and image and content recommendations, all built around the search behavior specific to each marketplace.
Yes, we set up and manage sponsored product and sponsored brand campaigns within the marketplace’s own advertising system, alongside organic optimization, so paid and organic efforts support each other instead of competing.
We advise on review generation strategies that comply with each marketplace’s policies and help you manage customer feedback, since review volume and rating directly affect both ranking and conversion.
Pricing depends on the number of marketplaces, the size of your catalog, and the scope of work, whether that is a one-time listing audit or ongoing management. We provide a clear quote after understanding your goals and current listings.
