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Three Egyptian agencies sell to an Arabic-speaking market entirely in English.

Search the head terms in English and in Arabic and you get two almost separate sets of agencies. There is a whole tier of buyers in this region searching in their own language and finding nobody credible. Arabic SEO is not translation. It is a different keyword set, a different technical checklist, and a different content standard.

Audit our Arabic search visibility

  • Keywords, not translations

    • and are different queries with different intent. Modern Standard and dialect are not interchangeable either.

  • The technical layer

    • RTL layouts that break at certain breakpoints, percent-encoded Arabic URLs, diacritics, and duplicate content against the English twin.

  • Written, not generated

    • Machine-translated Arabic is exactly what recent spam updates target. Everything here is written by people who speak the language.

  • Proof we can deliver

    • Planet VPN Arabic, Al Hokail, Esaal and Ogaei are Arabic-market engagements you can read about.

Why the two SERPs barely overlap

Run “SEO company Saudi Arabia” in English, then run the Arabic equivalent. Compare the agencies that appear. In our checks the two sets are almost disjoint.

That is unusual, and it tells you something. The English SERP is crowded with regional agencies competing hard. The Arabic one is thinner, and a serious share of the market is searching there. Most agencies in this region either have no Arabic pages at all, or have machine-translated versions that read badly to a native speaker and rank accordingly.

The one agency that treats Arabic as the product rather than an afterthought is not local. That is the gap.

Arabic keywords are not translated English keywords

This is the part that breaks most projects before they start.

Register matters. Modern Standard Arabic is the written norm, and it is not how people phrase everything. Informational queries skew to MSA. Commercial and local queries frequently arrive in dialect, and the dialect differs between Egypt, the Gulf and the Levant. One keyword list does not serve all three markets.

Loanwords compete with native terms. is a transliteration of the English acronym. is the descriptive Arabic phrase. They rank differently, they attract different intent, and treating them as synonyms loses you one of them.

Diacritics and spelling variants split the volume. The same word appears with and without hamza forms, with against at the end, and with or without diacritics. Search engines normalise some of this and not all of it, and the variants your audience actually types are an empirical question rather than a grammatical one.

We build the list from what people type, not from a translation of your English list.

The technical checklist nobody publishes

RTL rendering

Right-to-left layouts break in specific, repeatable ways. Mixed-direction strings where an English brand name or a phone number sits inside Arabic text. Punctuation landing on the wrong side. Layouts that hold at desktop and collapse at one particular breakpoint. We test the templates rather than the homepage.

Arabic URLs

An Arabic slug is percent-encoded in the address bar and can appear as an unreadable string in a search result. It is readable to users in some contexts and not others. This is a real decision with a real trade-off, and we make it deliberately per site rather than by default.

Duplicate content between language versions

The most common technical fault we find on bilingual sites in this region. Hreflang either missing or self-referencing incorrectly, canonicals pointing at the English version from the Arabic one, and the two versions competing rather than serving their own markets.

Fonts and Core Web Vitals

Arabic web fonts are heavier than Latin ones and are frequently loaded twice on bilingual sites. On a mid-range Android over a mobile network, which describes a large share of traffic here, that is a measurable hit to the numbers Google actually uses.

Content that a native speaker would publish

We do not machine-translate. Scaled translated content is precisely what recent spam updates target, and thin Arabic reads as thin to any reader who might otherwise have bought from you.

What we write instead is the Arabic answer to the Arabic question, which is often a different article from the English one. The comparison a Gulf buyer wants is not the comparison a US buyer wants, and the objections are different.

Where this connects to AI answers

Everything above also decides what an assistant says about you in Arabic. A thin Arabic record means an engine has almost nothing to retrieve, so it answers from memory, which is older and harder to change. Settling your name across scripts and building real Arabic sources is the same work in both disciplines.

The AI side is covered on our Arabic AI search page, and we report the two separately because they move at different speeds.

What most agencies ship

Translated pages against Arabic pages

Both look like Arabic SEO on an invoice. Only one of them ranks.

A translated site
An Arabic site
Keywords
A translated siteYour English list, run through a translator.
An Arabic siteBuilt from what Arabic speakers actually type, MSA and dialect separated.
Content
A translated siteThe same article, in Arabic words.
An Arabic siteThe Arabic answer to the Arabic question, which is often a different article.
Technical
A translated siteEnglish templates with the text swapped. RTL breaks at some breakpoints.
An Arabic siteRTL tested per template, mixed-direction strings handled, fonts loaded once.
URLs
A translated siteEnglish slugs, or Arabic slugs nobody decided on.
An Arabic siteA deliberate decision per site, with the trade-off understood.
Hreflang
A translated siteMissing, or the Arabic page canonicalised to the English one.
An Arabic siteCorrect pairs, so the two versions serve their markets instead of competing.
How it reads
A translated siteRecognizably translated to any native speaker.
An Arabic siteWritten by someone who speaks the language.

The second column is slower and it is the only one that survives a spam update.

How an Arabic SEO engagement runs

  1. Language and keyword research

    Weeks 1 to 3

    • Real Arabic query research, MSA and dialect separated by market
    • Loanword against native term tested rather than assumed
    • Spelling and diacritic variants checked for where the volume actually sits
    • Mapped to pages, with the English list kept separate rather than merged

  2. Technical Arabic audit

    Weeks 2 to 4

    • RTL rendering tested on every template and breakpoint, not the homepage
    • Hreflang and canonical pairs checked between language versions
    • Arabic URL handling decided deliberately, with the trade-off documented
    • Arabic font loading and its effect on field Core Web Vitals

  3. Content

    Weeks 4 onward

    • Written in Arabic by native speakers, never machine-translated
    • Structured for the questions your market asks, not the English ones
    • Arabic schema and metadata that match the page
    • Internal links built inside the Arabic tree rather than pointing back to English

  4. Reporting

    Monthly

    • Arabic and English rankings tracked and reported separately
    • Traffic and conversions split by language
    • Technical regressions on the Arabic templates specifically
    • In the portal beside the rest of the program

The engagement

What Arabic SEO covers

The standing scope. Larger builds like a full bilingual replatform are quoted separately.

01 Included

Arabic keyword research

MSA and dialect separated, loanwords tested against native terms, mapped by market rather than pooled.

02 Included

RTL technical work

Template-level testing, mixed-direction strings, font loading, and the breakpoints where layouts fail.

03 Included

Bilingual architecture

Hreflang, canonicals and URL structure so the two languages stop competing with each other.

04 Included

Arabic content

Written by native speakers to answer Arabic questions, with Arabic schema and metadata.

05 Included

Local Arabic signals

Directory, register and profile entries in Arabic script, consistent with the Latin ones.

06 Included

Split reporting

Rankings, traffic and conversions reported per language, never blended into one number.

Never checked how you rank in Arabic?

Most brands in this region have not. We will run your head terms in both languages and send you the two SERPs side by side.

Request an Arabic search audit No obligation, reply within 24 hours.

How we report it

Two clients, two completely different engine shapes

Both are Arabic-market engagements. Their AI citation patterns are nothing alike, which is the argument against any blended visibility score.

Delta Medical Labs

5,570 pages cited across AI assistants, July 2026

  • 3,600AI Overview
  • 1,800AI Mode
  • 130ChatGPT
  • 40Gemini

Eduverse

171 pages cited across AI assistants, August 2026

  • 65AI Mode
  • 59AI Overview
  • 47ChatGPT
  • 89.1%of the sites ChatGPT cites, Perplexity never touches for the same questionWellows, 804,058 answers, Sept 2025 to May 2026
  • 79.6%of sources appear on one engine only22.7M citations across 1,146,483 questions, 2026
  • 46xgap in brand citation rate between ChatGPT at 0.59% and Perplexity at 13.05%Study of 34,234 AI responses, 2026

Delta’s AI Overview count is 27 times its ChatGPT count. Eduverse’s top and bottom engines sit 18 pages apart. Same agency, same method, opposite shapes. Any single score we quoted you would have described neither.

Request an Arabic search audit

Client reviews

All reviews

egyptpyramidstours.com

Marcous Fathy

Business Development Manager

We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.

24 September 2023

drserkanaygin.com

Dr. Serkan Aygın

Hair Transplant Surgeon

VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.

7 December 2021

vpnarabi.com

Samy Amin

Head of Editorial, VPN Arabi

VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.

1 June 2025

Saif Cabinets Decor

Abraam Samy

CEO of Saif Cabinets Decor

When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.

4 June 2026

serialtranslation.com

Samy Ibrahim

General Manager of Serial Translation

VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.

15 July 2022

Eagle Marble

Ebraam Ayoub

General Manager

The VOCTOS team helped us grow our search visibility by 190%. We appreciate their responsiveness, dedication, and continuous support throughout the project.

25 March 2023

ovistone.com

John Attia

Digital Marketing Director

We hired VOCTOS two years ago to grow our SEO and traffic, and they delivered. What impressed me most was seeing Ovistone start showing up in ChatGPT and Google AI Overviews when people searched for stone suppliers. Our organic traffic keeps climbing and our qualified B2B inquiries have jumped.

13 October 2023

royalhaircenter.com

Dr. Mathew John

Senior Surgeon

When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.

11 August 2021

nsfx.com

Rami Dawud

Marketing Manager

Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.

1 May 2019

marketingcollege.com

Nahed Maher

Brand Ambassador

SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.

16 October 2016

nrg-digital.com

Ahmed Sabbour

CEO

It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.

16 October 2016

vintage-vaults.com

Sherif El-Haddad

Founder / CEO

Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.

7 December 2023

The technical layer

What breaks on Arabic sites, specifically

These are the faults we find repeatedly and that general SEO audits do not test for.

Mixed-direction strings

An English brand name or a phone number inside Arabic text. Punctuation lands on the wrong side and the line reads wrong.

Breakpoint-specific RTL failure

Layouts that hold at desktop and collapse at one particular width. Tested per template, not on the homepage.

Percent-encoded slugs

An Arabic URL appears as an unreadable string in some contexts. A real trade-off, decided deliberately per site.

Canonicals pointing at the English twin

The single most damaging fault. It tells Google to ignore the Arabic version entirely and it is invisible in normal reporting.

Double-loaded Arabic fonts

Heavier than Latin fonts and frequently loaded twice on bilingual sites. A measurable hit to field vitals.

Spelling and diacritic variants

The same word with and without certain letter forms. Which variant your audience types is an empirical question.

We test the templates rather than sampling pages, because these faults are template-level by nature.

What you receive

Arabic SEO deliverables

Written down so the scope is not a conversation later.

  • Arabic keyword map

    Formal and dialect variants separated by market, with loanwords tested against native terms rather than assumed.

    Our Arabic teamOnce, then quarterly

  • RTL technical report

    Template-level rendering results with the specific breakpoints that fail and the fix for each.

    Our developersOnce, then per release

  • Bilingual architecture spec

    Hreflang pairs, canonical strategy and URL structure, with the reasoning recorded.

    Our technical leadOnce

  • Arabic content

    Written by native speakers to answer Arabic questions, with Arabic schema and metadata.

    Our writersMonthly

  • Split reporting

    Rankings, traffic and conversions per language, never blended into one number.

    Automated, in your portalMonthly

Related

Where Arabic SEO connects

Questions about Arabic SEO

No, and translation alone is the most common reason these projects fail. Arabic speakers phrase commercial questions differently, so the keyword list, the article structure and often the article itself are different.

Yes, by native speakers on our team. We do not machine-translate and then edit. Scaled translated content is exactly what recent spam updates target.

It depends on the market and the query. Informational searches skew to Modern Standard Arabic; commercial and local searches often arrive in dialect, and Egyptian, Gulf and Levantine differ. We separate them rather than picking one and hoping.

It is a real trade-off. Arabic slugs are readable to users in some contexts and appear percent-encoded in others. We decide per site with the reasoning written down rather than defaulting either way.

Send us the URL. The two faults we find most often are hreflang that is missing or wrong, and Arabic pages canonicalised to their English twins, which means the Arabic version is competing with itself.

Yes. Planet VPN Arabic, Al Hokail, Esaal and Ogaei are Arabic-market engagements, and the case studies are on the site.

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    The wider search program this sits inside

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    The Arabic pages that do the ranking

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