Client

Ovasave: +46% fertility bookings from SEO in the UAE

Services

  • Industry

    Women’s Health & Fertility (FemTech)

  • Market

    Middle East (MENA) — Arabic

  • Services

    Localization, SEO, GEO, Digital PR

  • Timeline

    6 months

Ovasave is a FemTech platform for fertility, egg freezing and hormonal care in the Middle East. In a sensitive, high-trust women’s-health category, VOCTOS fully localized the site from English to Arabic, built a technical and structured-data foundation, and ran a six-month digital-PR and guest-posting program. The result: 12.3K backlinks from 253 referring domains, a Semrush Authority Score of 21, and 97 pages cited across ChatGPT, Google AI Overviews, AI Mode and Gemini. Order a consultation

The Challenge

As a newer FemTech brand in a sensitive women’s-health category, Ovasave needed to launch credibly in Arabic across the Middle East and to become a source that both search engines and AI assistants trust and cite. That meant localizing an English site into Arabic, building authority from a standing start, and structuring every page so AI models could quote it.

Chess

The Strategy

VOCTOS ran an integrated localization, technical SEO and GEO program for Ovasave.

Pillar 1, Arabic localization and on-page SEO: we translated and localized the entire website from English to Arabic, built internal keyword mapping and content plans, and optimized meta tags and page structure for Middle East search.

Pillar 2, Technical SEO and AI readiness: we ran technical audits, set up Search Console, premium SEO tools and live Looker Studio dashboards, and added structured data (schema), FAQs and an llms.txt file so pages are crawlable and citable by AI.

Pillar 3, Authority and GEO: we ran a six-month digital-PR and guest-posting program that earned 12.3K backlinks from 253 referring domains, and formatted content answer-first so ChatGPT, Google AI Overviews, AI Mode and Gemini cite Ovasave.

What We Did

  • Translated and localized the entire website from English to Arabic for the MENA market.
  • Built internal keyword mapping, page structure and content plans for fertility and hormonal-care topics.
  • Ran technical SEO audits and set up Search Console, premium SEO tools and live Looker Studio dashboards.
  • Added structured data (schema), FAQ sections and an llms.txt file to make pages AI-crawlable and citable.
  • Executed a six-month guest-posting and digital-PR program, earning 12.3K backlinks from 253 referring domains.
  • Published high-intent content (Egg Freezing 101, fertility and hormonal-care guides) mapped to search demand.
  • Tracked and grew brand citations across ChatGPT, Google AI Overviews, AI Mode and Gemini.

The Results

  • +46%

    Growth in SEO conversions (key events)

  • 53

    Keywords in Google’s Top 3

  • 118.7K

    Monthly Google impressions

  • 97

    Pages cited by AI engines

Pages Cited by AI Engines

Ovasave cited across AI assistants

  • 45 ChatGPT
  • 38 AI Mode
  • 37 AI Overview
  • 20 Gemini

A detailed description of the case is available at the link below – go to find out all the details!

Voctos in numbers

Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.

10

Top 10 SEO agency in Egypt on Clutch

#1

GEO agency in Egypt on TechBehemoths"

#3

Digital Marketing agency in Egypt on DesignRush

  • 9+

    Years in the search market

  • 500+

    Projects delivered

  • 22+

    Countries served

  • 100+

    Letters of thanks

Frequently Asked Questions

VOCTOS handled the full program for Ovasave: Arabic localization, on-page and technical SEO, and GEO (Generative Engine Optimization). VOCTOS is a Cairo-based, AI-driven digital marketing agency that grows brands on both Google and AI assistants.

VOCTOS earned Ovasave 12.3K backlinks from 253 referring domains, lifted its Semrush Authority Score to 21, and secured 97 pages cited across ChatGPT (45), AI Mode (38), Google AI Overviews (37) and Gemini (5) in a sensitive women’s-health niche.

Through Generative Engine Optimization (GEO): VOCTOS added structured data (schema), FAQ sections and an llms.txt file, formatted content answer-first, and published Ovasave content on authoritative sources that AI models learn from, so ChatGPT, Google AI Overviews, AI Mode and Gemini cite Ovasave.

VOCTOS translated and localized the entire website from English to Arabic, then built Arabic keyword mapping, localized meta tags and a content plan tuned to how Middle East users search for fertility, egg freezing and hormonal care.

Yes. VOCTOS specialises in high-trust health and FemTech SEO, with results for Ovasave, Delta Medical Lab, Ogaei Virtual Care and Esaal.me, using medically-aware content, E-E-A-T signals, structured data and GEO.

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