Google Ads & PPC Management
Quick start of advertising. Instant sales growth
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Faster revenue from paid search
Paid search can put a qualified visitor in front of your offer the same week it goes live of the advertising launch. Sales growth due to accurate targeting of target audiences and potential customers for your business
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Target audience only
We build the keyword set query by query and cut the ones that spend without converting, so budget stops leaking to untargeted traffic
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end-to-end configuration and campaign management
We will develop a strategy, analyze competitors, select optimal tools, agree on KPIs and goals. We will ensure quick launch and targeted optimization of campaigns
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Transparent reporting and comprehensive analytics
We provide access to advertising accounts. We generate monthly reports on the work done and results achieved
Professional Google Ads and Bing Ads management
Running Google Ads that makes a profit, not just spends the budget, is one of our main specializations. We don’t just run ads, we create working advertising systems that accurately reach your target audience.
Why companies choose VOCTOS to manage their PPC campaigns:
- Payback you can audit: your return is tracked against real advertising spend, not vanity metrics;
- Accurate target audience access: no wasted clicks or untargeted impressions;
- Full end-to-end cycle: from competitor analysis to conversion optimization.
Many businesses that tried to manage advertising themselves have already discovered that the apparent simplicity of ad platform interfaces is deceptive. Trust your advertising to professionals and focus on growing your business. Turn your advertising budget into real sales with VOCTOS.
Who It's For
- E-commerce (online stores)
- Real estate
- Healthcare
- Finance and insurance
- SaaS and technology
- Education
- Travel and tourism
- Legal services / Law firms
- Automotive and car services
- Logistics
- Construction
- Home appliances and electronics
- Media
- Sports
Request a consultation and a specialist will review your accounts and come back with a proposal scoped to this service for your project
Order a ConsultationHow Google Ads works
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1
The site brings few applications and sales
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We set up and run your Google Ads campaigns
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Sales growth from the first day of launching campaigns
Straight answers
What Google Ads can and cannot do
Paid search is the only channel that can buy you a qualified visitor this afternoon. It is also the only one that stops the moment you stop paying. Both of those are worth knowing before you sign.
What it does
- ✓Put you in front of buyers this week, not this quarter. It is the fastest channel there is.
- ✓Tell you what converts before you commit to it organically. A month of ad data is cheaper than six months of content aimed at the wrong query.
- ✓Capture the bottom of the funnel your SEO cannot reach yet, including your own brand terms when competitors bid on them.
- ✓Scale up and down with demand, by market, by city, by hour.
- ✓Give you clean attribution when the tracking is set up properly, which is more than most channels offer.
What it does not
- ✗Fix a weak offer or a slow landing page. Paid traffic finds those faults faster and charges you for the privilege.
- ✗Keep working after you stop paying. The day the budget ends, the traffic ends with it.
- ✗Beat a competitor with deeper pockets on volume alone. It can beat them on relevance and Quality Score, which is a different game.
- ✗Produce a reliable cost per lead in month one. Bid strategies need conversion volume before they learn anything.
- ✗Guarantee a payback multiple. Anyone who guarantees you a ROAS before seeing your account is guessing.
Not sure whether paid or organic is the right first move? Book 15 minutes. See it for yourself →
How we can work together
Where your budget actually goes
Google Search and Bing
The people already typing what you sell. Highest intent, highest cost per click, and usually the first place a budget should go before anything else is switched on.
How we run Search→Shopping and Performance Max
For anyone with a product feed. The feed does most of the work, which is why we spend more time on feed quality than on bids.
Feed and PMax setup→Display and remarketing
Cheap reach for people who already visited. Useful for staying present, dangerous as a headline channel because the conversions it claims are often not incremental.
What we count as a conversion→Meta, TikTok and LinkedIn ads
For demand you have to create rather than capture. Different job, different measurement, and it should never be judged on last-click.
Paid social→YouTube and video ads
Cheap attention, slow payback. Worth it when the product needs explaining, wasteful when it does not.
Discuss the mix→The page the click lands on
The cheapest lever in paid search, and the one most agencies leave to the client. A slow or vague landing page raises your cost per lead on every channel at once.
SEO-ready pages→Google Ads management pricing
Simple
- Advanced live dashboard to track performance step-by-step, anytime
- Metrics and goals setup
- Creative and ad copy production*
- Setup of any ad campaigns
Advertising budget from 1,000 USD/month*
Balance
- Advanced live dashboard to track performance step-by-step, anytime
- Metrics and goals setup
- Creative and ad copy production*
- Cross-channel analytics integration
- Setup of any ad campaigns
Advertising budget from 2,000 USD/month*
Advanced
- Advanced live dashboard to track performance step-by-step, anytime
- Metrics and goals setup
- Creative and ad copy production*
- Landing page creation
- Cross-channel analytics and call tracking integration, with CRM sync
- Setup of any ad campaigns
Advertising budget from 3,000 USD/month*
* We produce ad creatives tailored to your target audience that clearly communicate your offer and drive action.
Ad budget is the amount you allocate to pay for Google Ads and Bing Ads impressions and clicks. Our commission is calculated on the ad budget actually spent on campaigns (Search, Display and Social), never on the budget you set aside.
How we set up and run your Google Ads campaigns
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Discovery
- You leave a request on the website
- We check with you for details and help fill out the brief
- We analyze current indicators
- We are forming a preliminary forecast
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Your client portal
- We add your ad accounts and campaigns to your client portal
- Spend, conversions and cost per conversion update on every sync, straight from the platforms
- Wasted spend and growth opportunities are flagged with the rule that flagged them
- You approve ads and budget changes from one screen, and see every task we closed
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Strategy development
- We analyze competitors
- We offer advertising tools and prepare media plans
- Define goals and KPIs
- We approve the budget with you
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Setting up and launching…
- Collecting keywords
- We create advertising campaigns and write advertisements
- Setting up analytics systems
- We undergo moderation and launch the campaign
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Maintenance and optimization
- Set up automatic monitoring
- Collecting and analyzing campaign statistics
- We adjust and optimize rates
- We are working to improve our performance
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Reporting
- We send you monthly reports
- We draw up and agree on a work plan for the next period
INSIDE THE VOCTOS CLIENT PORTAL
See what your ad budget actually bought.
Six screens from the live client portal, and every paid media client gets all six. You read the same numbers we work from: what was spent, what it produced, what it wasted, what is waiting on your approval, and every change we made with the reason beside it. Figures come from the ad platforms on the last sync, not from an estimate, and nothing is applied to your account without you.
Where the money went and what it bought. Spend, conversions and cost per conversion sit next to the wasted-spend view: the campaigns, terms and placements producing cost without result. It is deliberately blunt, because the point of the screen is to make the weak half of an account impossible to skip over in a monthly call.
The undeniable advantages of Google Ads
PPC advertising is one of the fastest ways to turn interest into revenue. Here’s what makes it such a powerful growth lever for your business:
- Fast launch: a fully configured campaign can go live in as little as 1-3 days, putting your offer in front of buyers almost immediately
- Built-in intent: ads reach people already searching for your product or service, so every click carries real buying interest
- Full visibility: every impression, click, and conversion is measurable, so you always know exactly what your budget is earning
- Always improving: live performance data lets you fine-tune targeting and creative continuously, so results keep getting stronger over time
The businesses that get the most out of Google Ads treat it as an ongoing craft, not a one-time setup. With the right strategy and steady optimization, your ad budget stops being an expense and becomes one of your most reliable growth engines.
Client reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
Voctos in numbers
Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Client testimonials
The Team
The team
Head of SEO and GEO
Beshoy Adel
Senior SEO Specialist
Monika Gabriel
Senior Full-Stack Web Developer
Reem Sameh
Head of PPC
Keroles Mousa
SEO Specialist
Tasneem Moustafa
Link Building Specialist
Shadi Milad
SEO Specialist
Aya Kandil
SEO Content Writer
Marina Magdy
Our cases
All cases
GEO Services for Delta Medical Labs
GEO
1M+ monthly organic visits and 159,200 ranked keywords, 3,600 Google AI Overview citations, while ranking #1 for 1,186 keywords in KSA.
SEO & GEO for Ogaei Virtual Care
GEO
From 3 to 7,931 monthly organic clicks in 7 months, 2.9M+ impressions, and 40+ keywords in Google’s Top 10.
Arabic SEO, GEO & guest posting for VPNly
SEO
65K peak monthly organic visits, 55 guest posts, and 149 pages cited by AI engines.
SEO for Eduverse
SEO
Increased search traffic 12 times in 10 months: 45% of target keywords in the top 5, 55% in the top 10
Trusted by
Blog
All posts
Frequently Asked Questions
PPC (pay-per-click) is a form of paid advertising where you only pay when someone clicks your ad. At Voctos we plan, launch, and manage campaigns across Google Ads, Bing, and social platforms, targeting the exact keywords and audiences most likely to convert, so your budget goes toward real prospects rather than wasted impressions.
Budget depends on your industry, competition, and goals. We help you start at a level that generates meaningful data, then scale spend as we prove return on ad spend (ROAS). There is no fixed minimum, we recommend a budget based on realistic cost-per-click and conversion targets for your market.
Unlike SEO, PPC delivers traffic almost immediately, ads can start driving clicks within days of launch. The first few weeks are used to gather data and optimize, after which performance and cost-per-conversion improve steadily as campaigns mature.
Google Premier Partner status is reserved for the top tier of agencies based on performance and certified expertise. It means our team has proven results managing ad spend, early access to Google features and betas, and dedicated Google support we can escalate to on your behalf.
We track the metrics that matter to your bottom line, cost per lead, conversion rate, and return on ad spend, not just clicks. You receive clear monthly reporting that ties ad spend directly to leads and revenue, with full transparency on where every dollar goes.
Yes. We run search ads on Google and Bing, plus paid social on platforms like Meta and LinkedIn where they fit your audience. We coordinate paid campaigns with your SEO and content so all channels reinforce each other instead of competing.
We monitor campaigns continuously and adjust targeting, bids, ad copy, and landing pages based on real data. If something underperforms, we identify why and fix it, you are never locked into a set-and-forget approach that quietly drains budget.
Absolutely, and it works best that way. PPC captures demand immediately while SEO builds long-term organic visibility. Running them together lets us share keyword insights, dominate more of the results page, and reduce your overall cost per acquisition over time.
