Most store traffic is lost in the facets, not the blog.
Ecommerce SEO on a real catalog is mostly architecture. Which URLs exist, which of them a crawler is allowed to spend time on, and whether your category pages give a buyer any reason to choose. The content calendar matters far less than the tree it hangs off.
Request a store audit-
Architecture first
- Category tree, faceted navigation and crawl budget. The decisions that determine everything downstream.
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Product page economics
- On a large catalog you cannot rewrite everything. We decide which products earn the effort and why.
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The Arabic side
- Facet values, category names and attributes in Arabic, not just the theme strings. This is where regional stores lose buyers.
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What we report
- Revenue and transactions from organic by category. Sessions on non-commercial queries are not a result.
How a store engagement runs
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Architecture audit
Weeks 1 to 3
- Full crawl with facet permutations mapped and counted
- Crawl budget attribution: what the bot actually spends its time on
- Category tree against the queries your market uses, in both languages
- Cannibalisation between category, subcategory and product pages
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Facet and index strategy
Weeks 3 to 5
- A decision per facet type: indexable, crawlable, or neither
- Implemented in routing and parameter handling rather than noindex alone
- Pagination and sort order handled so the crawler stops looping
- Internal linking rebuilt so priority categories get visited
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Category and product work
Weeks 5 onward
- Category pages given content that helps somebody choose, not keyword filler
- Product pages prioritized by margin and search demand rather than alphabetically
- Product schema valid and matching the visible price and availability
- Arabic facets, attributes and category names researched rather than translated
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Reporting
Monthly
- Organic revenue and transactions by category
- Index coverage and crawl budget movement
- Field Core Web Vitals by template, category against product
- In the portal beside paid media, so channel overlap is visible
How we report it
The clients behind the claims on this page
Published engagements with the numbers in full, and the citation-overlap evidence that decides how we report AI visibility.
Delta Medical Labs
5,570 pages cited across AI assistants, July 2026
Eduverse
171 pages cited across AI assistants, August 2026
- 89.1%of the sites ChatGPT cites, Perplexity never touches for the same questionWellows, 804,058 answers, Sept 2025 to May 2026
- 79.6%of sources appear on one engine only22.7M citations across 1,146,483 questions, 2026
- 46xgap in brand citation rate between ChatGPT at 0.59% and Perplexity at 13.05%Study of 34,234 AI responses, 2026
Delta’s AI Overview count is 27 times its ChatGPT count. Eduverse’s top and bottom engines sit 18 pages apart. Same agency, same method, opposite shapes. Any single score we quoted you would have described neither.
Request a store auditClient reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
The architecture audit
What we map before touching a product page
Category architecture and facet handling change everything downstream, at a fraction of the cost of rewriting a catalog.
Facet permutations, counted
Every colour, size and price combination generating a URL. On most stores the count is far higher than anyone expects.
Crawl budget attribution
What the bot actually spends its time on, read from logs where the host provides them.
Category tree against real queries
In both languages. Category names translated literally rather than researched is the standard regional fault.
Cannibalisation between levels
Category, subcategory and product pages competing for the same term.
Product schema validity
Price and availability matching what the page visibly says. This is also what assistants read when asked to compare.
Arabic facet values
Filtering by size or colour in Arabic that returns English values or an empty set. A revenue bug before it is an SEO one.
We report organic revenue and transactions by category. Sessions on non-commercial queries are not a result.
Questions about ecommerce SEO
With the tree, not the products. Category architecture and facet handling change everything downstream, and they are a fraction of the work of rewriting a catalog. Product pages get prioritized by margin and demand afterwards.
Some of them. A filter combination people actually search for deserves a page. A four-way combination nobody has ever typed does not. The decision is made per facet type with the query evidence, and it is implemented in routing rather than with a noindex tag.
No, and on a large catalog it is not affordable. The question is which products justify it. For the rest, structured data, reviews and internal linking do more per hour spent.
It is usually the biggest untapped piece. The common faults are Arabic pages canonicalised to English ones, facet values left in English, and category names translated literally rather than researched.
WooCommerce and WordPress directly, plus Shopify, Magento and custom stacks where we specify and your developers ship. Regional platforms we handle case by case and will tell you honestly where our experience is thinner.
Organic revenue and transactions by category. If sessions rise and revenue does not, that goes in the report as a problem rather than a headline.
