Client
Salads UP: #1 on Google in Ann Arbor & Madison
Services
In 2018, Salads UP was a fast-growing healthy-salad brand in Ann Arbor, Michigan, competing in a crowded college-town food market. Starting from a young site with little organic visibility, VOCTOS ran a full local and technical SEO program that took the brand to #1 on Google for its core salad searches across Ann Arbor, to #2 in Madison, Wisconsin, and into Google’s Local Pack and Sitelinks. Organic search reached 2,178 clicks in September 2018, with all 25 pages indexed. Book a consultation
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Salads UP
The Challenge
Salads UP needed to win local search in two competitive US college-town food markets: Ann Arbor, Michigan and Madison, Wisconsin. The site was new to SEO, most target keywords sat outside the first page, and the brand was not showing in Google’s Local Pack. The goal was direct: rank on page one for the “salads”, “healthy salads” and “salad restaurant” searches in these cities, earn map-pack visibility, and turn local search into a steady stream of qualified orders.
Our Approach
We built a combined local and technical SEO program. First we mapped the full local keyword universe for Ann Arbor, Madison, Michigan and Wisconsin, then rebuilt on-page targeting (titles, meta descriptions, headings and image ALT text) around those terms. On the technical side we cleared every crawl error, corrected the URL and canonical setup, prepared the site for mobile-first indexing, and pushed all pages to full indexation. We added schema.org structured data for the Organization and WebSite entities, and Google began showing sitelinks for the brand as its site structure and brand queries strengthened, and optimized the Google Business Profile to drive Local Pack visibility. Monthly rank tracking and Search Console reporting kept the program accountable.
What we did
- Local keyword research for Ann Arbor, Madison, Michigan and Wisconsin
- On-page optimization: titles, meta descriptions, headings and ALT tags
- Technical SEO: fixed crawl errors, canonical/URL and mobile-first setup
- 100% indexation (25/25 URLs) via sitemap and manual indexing
- Schema.org structured data (Organization + WebSite) for entity clarity
- Google Business Profile and Local Pack optimization
- Local landing pages and content for geo search terms
- Monthly rank tracking and Google Search Console reporting
The Results
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#1
Google rankings across Ann Arbor, MI
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Top 3
Salad searches across Madison, WI
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50+
Keywords in Google’s top 10
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2,178
Monthly organic clicks (Search Console)
Local rankings at a glance
Google position for core salad searches by location, September 2018 (rank-tracker data, localized results)
- #1 Ann Arbor, MI
- #2 Madison, WI
- #3 Wisconsin
- #4 Michigan
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VOCTOS in Numbers
VOCTOS is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Client testimonials
Blog
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Frequently asked questions
Salads UP reached #1 on Google for its core salad searches in Ann Arbor, Michigan, including “fresh salad ann arbor”, “healthy salad ann arbor” and “salad restaurant ann arbor”. It ranked in the top three across Madison, Wisconsin, appeared in Google’s Local Pack and earned Google Sitelinks, and grew organic search to 2,178 clicks per month with 100% of pages indexed.
VOCTOS ran the local and technical SEO program for Salads UP (saladsup.com), a healthy-salad restaurant in Ann Arbor, Michigan. The work covered local keyword research, on-page and technical SEO, schema.org structured data, and Google Business Profile optimization.
By combining local keyword targeting with technical SEO: fixing crawl errors, achieving 100% indexation (25/25 URLs), adding Organization and WebSite schema for entity clarity, building city-specific landing pages, and optimizing the Google Business Profile for Local Pack visibility.
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