Reuters and The Guardian are among the most-cited outlets in ChatGPT. AI referrals are under 1% of their traffic.
That gap is the strongest argument for conversion work that exists right now. Engines answer more and send less, so the visits you do earn are more expensive and worth more. Conversion is the only lever that raises the return on every other channel at the same time.
Request a conversion review-
Where we start
- Forms, the first screen, price transparency and trust placement. The four things that account for most of what we find.
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Honest about testing
- Most regional sites lack the volume for a clean A/B test. We say so instead of selling a testing program that cannot conclude.
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Bilingual conversion
- Language switching that lands on the equivalent page, local phone formats, and payment methods people here actually use.
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What we report
- Conversion rate and qualified inquiries by source. Not clicks, and not a lift figure from a test that never reached significance.
How a CRO engagement runs
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Instrumentation
Weeks 1 to 2
- Check that what you are measuring is actually being measured, which is often the first finding
- Form analytics installed: field-level drop-off, error rates, completion time
- Session recording and heatmaps behind consent
- A baseline nobody can argue with later
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Diagnosis
Weeks 2 to 4
- Recordings watched on the pages that matter, not sampled at random
- Every form completed on a real mid-range phone, in both languages
- Drop-off mapped by step, device and language
- Findings separated into obviously broken, probably wrong, and worth testing
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Fixes and tests
Weeks 4 onward
- The obviously broken things fixed immediately without testing them
- Genuine tests run only where traffic supports a conclusion
- Results reported including the ones that lost or were inconclusive
- Nothing shipped as a win that did not reach significance
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Reporting
Monthly
- Conversion rate and qualified inquiries by source and by language
- What changed, what it did, and what was inconclusive
- Lost tests reported as lost
- In the portal beside search and paid media
What results clients achieve
Voctos in numbers
Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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+9
Years in the SEO market
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500+
SEO projects delivered
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+3.5X
Avg organic traffic growth
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530%
AI Overview citations for clients
Client reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
The first pass
What we test before anything else
The findings that repeat on almost every site we review, in the order we work through them.
Every form, on a real mid-range phone
Field validation that rejects local number formats is the single most common conversion bug in this region.
The first screen, signed out
Whether a stranger can tell what you do, who it is for, and what to do next without scrolling.
Language switching
Whether it lands on the equivalent page or dumps the visitor on the homepage.
Price and process visibility
The two things buyers look for and the two things regional sites hide most consistently.
Trust placement
Credentials and reviews at the hesitation point rather than in a footer nobody reaches.
Whether the tracking is even correct
Often the first real finding. You cannot improve what is being measured wrong.
Below a certain traffic volume we will tell you a test cannot reach significance rather than run it anyway.
Questions about CRO
Often not, and we will tell you in the first fortnight. Below a certain volume an A/B test cannot reach significance in a useful timeframe, and running one anyway produces a number that feels rigorous and is not. At those volumes the work is qualitative and it still pays.
Forms. Fields nobody needs, phone validation that rejects local formats, a budget dropdown that makes people leave, and no indication of what happens after submitting. It is unglamorous and it is where the money is.
It converts better in most categories here, and it is the thing regional sites hide most consistently. If you genuinely cannot publish a number, publish what drives it and what a typical engagement looks like.
Directly. Engines answer more questions without sending anyone anywhere, so each visit that does arrive is more expensive to have earned. Conversion is the lever that raises the return on every channel at once.
Yes, Microsoft Clarity, gated behind consent. We would rather have less data collected properly than more collected in a way that creates a compliance problem for you.
Yes, including the inconclusive ones. An agency that only reports wins is running the same tests you are and showing you a subset.
