Most SaaS SEO pitches are built on somebody else's category.
Here is ours, stated plainly. We have not run a B2B SaaS account. We have taken four subscription software and platform businesses to scale, including VPNly at 65,000 peak monthly organic sessions and Eduverse at 78,600. Below is what transfers to your category, what does not, and how we would price the difference.
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What we have actually run
Four subscription products, none of them B2B SaaS. VPNly reached 65,000 peak monthly organic sessions by February 2026. Eduverse holds 78,600 monthly sessions across 8,700 keywords.
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Where the analogy breaks
Consumer subscription categories carry real top-of-funnel demand. A B2B category with 300 monthly searches and a four-month buying cycle behaves nothing like one with 30,000. Volume tactics do not port.
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What does transfer
Product-led page architecture, programmatic templates and citation mechanics. VPNly is cited on 149 pages and Eduverse on 171, both counted per engine rather than blended.
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How we price the gap
Your first engagement is a scoped test with a written hypothesis, a fixed window and an exit point. Not a twelve-month retainer against a category we have not worked.
How your first SaaS engagement runs
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Category reality check
Weeks 1 to 2
- Your commercial term volume counted, not estimated from a tool's default
- Competitor ranking pages pulled and read in full, not summarised for you
- Your cited pages counted per AI engine and recorded as a baseline
- A written hypothesis, with the number that would prove us wrong
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Bottom of funnel first
Weeks 2 to 8
- Your alternatives, versus and integration pages built or repaired first
- Pricing and use-case pages treated as commercial pages, not as brochures
- Your already-cited pages improved before we write you anything new
- Your trial and demo path checked for rendering, speed and dead ends
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The test window
Months 2 to 5
- One hypothesis, one measurement method, one window agreed in writing
- The result reported whether it supports the hypothesis or kills it
- The method written so your own team could rerun it without us
- An exit point you can take without an argument or a notice period
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What happens after
Month 5 onward
- We extend only if your test earned it, measured on your numbers
- A null result gets published with your permission, or stays private
- Trials and pipeline reported next to sessions, never instead of them
- Every figure we hand you carries its method and its measurement date
The closest work we hold
Four subscription products, and the numbers behind them
None of these is a B2B SaaS account. Each belongs to a named client with a published case study, a source and a date, which is the standard we would hold your reporting to as well.
Pages cited by AI engines
Even spreadCounted per engine, then totalled. Measured 2026
- Eduverse, online school17141%
- VPNly, consumer VPN14936%
- Ovasave, femtech9723%
- NoneB2B SaaS accounts we have run. You are reading that here rather than discovering it on your third call, which is the point of this page.VOCTOS client roster, September 2026
- 8,800Planet VPN Arabic's Arabic keyword set at its September 2025 peak, up 85.7% year on year, alongside 102,800 monthly organic clicks.Search Console, published case study
- +46%Ovasave's growth in SEO conversions over six months, on a femtech subscription platform. That is a conversion figure rather than a traffic figure.Published case study, voctos.com/case-studies/ovasave/
The figure we cannot show you is a SaaS pipeline number, because none exists. Everything above comes from a consumer subscription or platform business, which is adjacent to your category rather than identical to it. We have listed the three differences above instead of leaving them for you to find in month three.
Book the category reality checkClient reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
The category reality check
What we measure before quoting you anything
The category decides the plan, and most agencies quote before they have looked at it. These six checks come first, and two weeks in you can walk away with the findings.
Your actual commercial volume
Every alternatives, versus, integration and pricing term counted for your category. Whole B2B SaaS categories total under 1,000 searches a month, which changes your plan completely.
Who already owns those terms
Whether the pages ranking are vendors, review sites or Reddit threads. A result set led by G2 and Reddit gets won differently from one led by vendor pages.
Your cited pages, per engine
AI Overviews, AI Mode, ChatGPT and Gemini counted apart. A software buyer now builds the shortlist inside an assistant before opening a single vendor site.
Whether your product pages render
Pricing, integration and docs templates are the client-side ones. If they render empty to a crawler, your highest-intent pages are invisible to both Google and the assistants.
What your sales calls already answer
Call recordings and support tickets carry queries no keyword tool will surface, because a buyer phrases them as problems rather than as searches.
What would prove us wrong
A number, agreed in writing before we start, that tells both of us the test failed. Without it, any outcome at all gets narrated back to you as progress.
We report trials and pipeline alongside sessions. A session count on its own will never tell you whether the work produced revenue.
Related
Where product work connects
- AI search optimizationWhere your shortlist now gets built, before your site is ever opened.
- Technical SEORendering and crawl control on your pricing, docs and integration templates.
- International SEOOne product, many markets, one codebase, and the hreflang contract underneath.
- Our answers to Seer's 27 agency questionsIncluding the four we fail. Useful whether or not you talk to us.
More on AI search and software buyers
All SEO posts
Objections we hear from software teams
Because your alternative is an agency that holds one and will not show you the method underneath it. What we can show you is mechanics. Four subscription products taken to scale, 171 and 149 cited pages counted per engine, and a published set of answers to Seer’s 27 agency questions including the four we fail. If a logo matters more to you than that, hire the logo.
Then a content calendar is the wrong purchase, and most agencies will sell you one anyway. In a thin category your work is bottom-of-funnel pages, the comparison surfaces you do not own, and citation inside the assistants your buyer already uses. We tell you that on the first call rather than after you sign.
Then you are missing the shortlist. A software buyer asks an assistant for options before visiting any vendor site, and the sources it names are review sites and forums as much as vendors. Ranking first for your own category term does not put you inside that answer. It is a separate measurement and a separate piece of work.
Your first engagement is scoped as a test with a fixed window and an exit point, because we have not worked your category and pricing a twelve-month retainer against that would charge you for our learning curve. We give you the floor on the first call, before any discovery deck.
You take the exit, and we write up why it failed. We have committed in public to publishing null results and we have not managed it once yet, which is one of the four failures listed on our RFP answers page. Your test would be a candidate, with your permission.
Both, and the Arabic side is where most of our measured work sits. If your product sells into the Gulf, that part of this is direct experience rather than adjacent experience, and it is the one place we would argue we are ahead of a US SaaS agency.
