OneSearch
One team, one strategy, one budget working across SEO and PPC together.
Stop paying twice for the same keywords and start making organic and paid search cover each other's gaps.
A joint SEO + PPC audit delivered in 48 hours.
See our case studies and experience
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One Combined Strategy
SEO and PPC planned together from shared keyword and competitive data, not run as two disconnected efforts.
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No Wasted Ad Spend
We redirect paid budget away from keywords you already rank for organically, and double down where paid data shows real intent.
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One Shared Reporting View
A single dashboard covering organic and paid performance, so budget and content decisions are made from the same numbers.
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One Accountable Team
No handoffs between separate SEO and PPC vendors. One team owns your total search visibility and reports on it monthly.
Sound familiar?
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1
Your SEO team and your PPC team never talk, so you are bidding on Google Ads for keywords you already rank first for organically.
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2
Every month you get two separate reports with two different stories, and no one can tell you which channel actually drove the result.
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3
Keyword research gets duplicated across two vendors, doubling the cost of the same insight instead of sharing it.
What's included
Everything you get with OneSearch
One transparent package covering both channels, run by one team, reported in one place.
Technical SEO Audit
A faster, fully-indexed site Google can't ignore — speed, Core Web Vitals, schema and mobile, with a prioritised fix roadmap.
Keyword & Intent Research
Win the searches that actually pay — high-value, winnable keywords mapped to every stage of your funnel.
On-Page Optimization
Pages built to rank and convert — titles, metadata, headings, internal links and content depth, all tuned for results.
Content Strategy
Become the authority buyers trust — topic clusters and editorial calendars built around your money pages.
Authority & Link Building
Earn the trust Google rewards — white-hat links and digital PR, with no spam and no risk to your domain.
Reporting & Forecasting
See the revenue, not just rankings — live dashboards tying traffic and leads to growth, reviewed with you monthly.
Not sure if OneSearch fits your budget split?
Get a free audit comparing your current SEO and PPC spend against a unified plan.
How we work
How we build your OneSearch strategy
A transparent process that starts with shared data and ends with one strategy covering organic and paid search.
Get a OneSearch proposalPreliminary
- You submit a request or call us
- We clarify details and help with the brief
- We analyze your current metrics
- We prepare a proposal with forecasts
- We agree terms and sign a contract
Keywords
- We select key phrases, prioritising commercial queries
- We prepare a list of landing pages
- We define priority phrase groups and pages
Audit & SEO
- General, technical and commercial audits
- We optimise meta tags and headings
- We fix technical errors and speed up the site
- We improve behavioural factors
- ~350 parameters analysed
Content & UX
- We publish search-optimised content
- We select images and infographics
- We improve navigation
- We analyse commercial factors and user behaviour
- We grow CTR and cut the bounce rate
Reporting
- Monthly report on work done and results
- We agree a work plan for the next period
OneSearch questions
OneSearch is Voctos’s unified approach to organic and paid search, where SEO and PPC are planned and run as one connected strategy instead of two separate teams working in isolation.
When SEO and PPC are managed apart, they often duplicate keyword research, compete for the same terms in auctions, and send mixed signals about what is actually working. Running them together removes that overlap and lets each channel support the other.
You get faster insight into which keywords convert (paid data informs organic priorities), lower wasted ad spend on terms you already rank for organically, consistent messaging across both channels, and a single reporting view of your total search visibility.
Businesses that already invest in both SEO and Google Ads, or are planning to, and want one strategy and one accountable team instead of managing two vendors with different goals and no shared data.
We start with a joint keyword and competitive analysis across organic and paid, map search intent to the right channel for each stage of the funnel, and then run coordinated campaigns with shared reporting so budget and content decisions are made from the same data.
Not necessarily. Because keyword research, reporting, and strategy are unified, there is typically less duplicated work, and paid budget can be redirected away from terms you already rank for organically, often improving overall efficiency.
