Client
5X Organic Traffic Growth for FBS Global Trading Platform
Services
VOCTOS ran forex SEO for FBS for more than six and a half years across the Saudi Arabia and UAE markets, and the results compounded year after year. In the last six months alone the targeted keyword set grew from 120 to 367 high volume keywords, and FBS holds Top 3 rankings in Google for terms like forex company, forex broker, stock trading, Bitcoin, and cryptocurrencies. In the latest reporting cycle the site drew 164.4K organic clicks and 2.8M impressions, with click through rate up 26% and clicks up 50.7%. Across the full engagement organic sessions grew 5X, turning search into one of the platform's strongest acquisition channels for qualified trader registrations. Grow your organic traffic
The task
FBS is a global trading platform serving clients across Forex, Stocks, and Commodities, with a strong focus on the Saudi Arabia and UAE markets. Forex is one of the hardest niches in all of SEO. It sits in the YMYL category, so Google holds it to its strictest quality bar, and the most valuable commercial queries are already dominated by established brokers, comparison sites, and affiliates with years of authority behind them.
On top of that, forex brands are frequent targets for scam accusations, complaint forums, and negative reviews that can outrank official pages for the brand’s own name, which makes search engine reputation management just as important as ranking for new keywords. FBS needed to grow top of funnel organic traffic, win high intent Arabic search demand across Saudi Arabia and the UAE, and keep its own branded search results accurate, positive, and trustworthy at the same time.
The decision
We ran a long term SEO and SERM program for FBS built on solid foundations rather than quick wins. We baked regulatory and trust signals into every page, built comparison focused architecture around real trader decisions, and mapped keywords by intent instead of raw volume across the Arabic language market. Content was optimised for search intent, supported by financial schema and clear entity signals, then reinforced with authority link building and E-E-A-T.
Alongside the organic work, we ran a dedicated search engine reputation management (SERM) track, similar to online reputation management, to push accurate and trustworthy brand content above scam accusations and complaint sites whenever someone searched the FBS name. Every quarter our forex team delivered a measurement document tying each keyword movement and reputation result to a business goal, which is why FBS kept renewing the partnership for more than six and a half years across the KSA and UAE markets.
On the technical side, we kept the site fast and mobile friendly, cleaned up duplicate and thin content, fixed crawl and indexation issues, and rolled out structured data across articles and landing pages so search engines could understand exactly what each page offered. Every important page was built with a clear heading structure and a direct, concise answer near the top, the same qualities that help both classic search rankings and AI powered answer boxes find and trust the content.
Content production followed the same discipline. Every article and landing page was built around one clear search intent, backed by original data, real examples, and expert review, so it earned organic mentions and backlinks instead of relying on shortcuts that fade after a Google update. That consistency across technical SEO, content, and search engine reputation management is what let the organic channel keep compounding quarter after quarter, not just spike and fade.
What we did
- Baked regulatory and trust signals into every landing page
- Built comparison focused architecture around trader decisions
- Mapped keywords by intent across the Arabic speaking market
- Ran a search engine reputation management (SERM) track to protect the FBS brand name in search
- Added financial schema and clear entity signals sitewide
- Ran authority link building and forex forum and blog outreach
Result
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5X
Organic sessions growth over the engagement
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164.4K
Organic clicks in the latest reporting cycle
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2.8M
Search impressions in the same period
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+50.7%
Growth in organic clicks
Organic traffic growth by year
fbs.ae organic traffic, selected years (Semrush estimate)
- 8240 2020
- 9626 2021
- 11511 2022
- 43027 2023
A detailed breakdown of the forex SEO approach behind this case is available at the links below, go read the full story.
Voctos in numbers
Voctos is a team of SEO, GEO and AEO specialists built for the MENA region and beyond. Behind every number below is a real outcome: more organic traffic, stronger presence in AI answers, and measurable growth for the businesses we work with.
10
Top 10 SEO agency in Egypt on Clutch
#1
GEO agency in Egypt on TechBehemoths"
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Letters of thanks
Media
All publications
FAQ
VOCTOS managed SEO and SERM for FBS for more than six and a half years across the Saudi Arabia and UAE markets, covering keyword strategy, content, technical SEO, authority building, search engine reputation management, and Arabic language search optimisation.
Organic sessions grew 5X across the engagement. In the latest reporting cycle the site recorded 164.4K organic clicks and 2.8M impressions, with click through rate up 26% and clicks up 50.7%, while the targeted keyword set expanded from 120 to 367 high volume keywords.
Forex is a YMYL category, so Google applies its strictest quality standards, and the highest value queries are already held by established brokers and affiliates. Winning requires strong trust and E-E-A-T signals, intent based keyword mapping, and sustained authority building rather than quick wins.
Yes. Alongside the organic SEO program we ran a search engine reputation management (SERM) track, similar to online reputation management, to keep scam accusations and complaint sites from outranking official FBS content on branded searches. The two efforts were measured together every quarter against the same business goals.
VOCTOS handled the full SEO and SERM scope for FBS, including technical SEO audits and fixes, keyword research and intent mapping, on page optimisation, content production, financial schema markup, authority link building through forex forums and blogs, and search engine reputation management to keep branded search results accurate and trustworthy, all backed by quarterly reporting tied to business goals.
Based on the July 2023 reporting period, fbs.ae ranked for close to 9,700 organic keywords, including 339 keywords in the Top 3 positions, 895 in positions 4 to 10, 1,107 in positions 11 to 20, and just over 6,000 more filling out positions 21 to 100, giving FBS a wide footprint across commercial and informational forex searches.
The growth compounded rather than spiked and faded. Domain level organic traffic moved from roughly 8,000 to 13,000 monthly visits in the earlier years of the engagement to more than 43,000 by 2023, and in the final six months of the partnership alone the targeted keyword set grew from 120 to 367 high volume keywords, with organic sessions up 5X across the full engagement.
FBS renewed the partnership for more than six and a half years because the results kept compounding and stayed measurable. Every quarter VOCTOS delivered a report tying keyword movement and SERM performance to concrete business outcomes such as organic clicks, impressions, and qualified trader registrations, which kept the SEO and SERM program accountable to real growth rather than vanity metrics.
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