-
Individual strategy
- Developing an action plan tailored to your business
- Selecting optimal communication tools and channels
- Definition of key performance indicators
-
Complex decision
- Working with all significant sites
- Synergy of SEO and reputation management
- Integration with the company's marketing strategy
-
Transparency works
- Regular reporting on the work done
- Monitoring KPI achievement
- Constant communication with the client
-
Ours guarantees
- Confidentiality of all works
- Using only white methods
- Fixed time frames for results
- Transparent pricing system
We provide comprehensive services to manage your brand reputation in the digital space. Our specialists use advanced SERM (Search Engine Reputation Management) and ORM (Online Reputation Management) technologies to create and maintain an impeccable image of your company
Why are SERM and ORM important to your business?
The company’s online reputation has become a critical asset for the following reasons:
Changing consumer behaviour:
- 87%
buyers begin searching for goods and services on the Internet
- 93%
users are read online reviews before making a purchase
- 72%
consumers are trusted more by the company after reading positive reviews
Long-term impact:
- Information on the Internet is stored for years
- The delayed effect of reputational problems may appear unexpectedly
- Negative mentions can pop up in searches even after a long time
Information dissemination speed:
- Negative news spreads 7 times faster than positive news
- A reputational crisis can develop in a matter of hours
- One negative review can reach an audience of up to 1,000 potential customers
The first impression of your company is formed even before direct contact – through search results, reviews and mentions on the Internet. We help manage this experience and turn it into your competitive advantage
What is included in reputation management services?
Comprehensive reputation audit
- Analysis of search results for brand queries
- Monitoring mentions on social networks and forums
- Assessment of the tone of reviews and comments
- Identifying potential reputational risks
- Analysis of competitors' activity
Active work with reputation
- Creating and promoting positive content
- Working with negative reviews and mentions
- Displacement of unwanted results from the top of the search results
- Developing the brand's presence at key sites
- Formation of a pool of loyal clients
Defence reputation
- 24/7 monitoring of mentions
- Prompt response to negativity
- Creating an airbag from positive content
- Anti-crisis communications
- Legal support if necessary
What you get
Improving the visibility of positive company information
Long-term positive brand image
Protection against reputational attacks
Increasing conversions from search engines
Increased trust of potential clients
Advantage over competitors
Submit a reputation management application, our manager will detail how we can take your brand to the next level
Where used
- E-commerce (online stores)
- Finance and insurance
- Real estate
- Healthcare
- Travel and tourism
- Sports
- Education
- Automotive and car services
- Home appliances and electronics
- Pet products
Request a consultation and our specialists will prepare an initial audit of your site and a personalized SEO proposal for your project
Order a ConsultationWhat is the difference between SERM and ORM
| SERM | ORM | |
|---|---|---|
|
Definition
|
Managing brand reputation in search results Control and optimization of search results for brand queries | Comprehensive reputation management throughout the Internet space Building and maintaining a positive brand image online |
|
Main focus
|
Management of TOP 20 search results Working with brand requests Optimization of search results | Working with all online platforms Coverage of all types of references Building a common brand image |
How it works
-
Preparatory stage
1-2 weeks
- Audit of current reputation
- Analysis of competitors
- Identification of problem areas
- Strategy development
-
Development strategies
1-2 weeks
- Setting goals
- Selecting tools
- KPI definition
- Budget planning
-
Active phase
2-3 months
- Implementation of the planned strategy
- Content creation and placement
- Working with reviews and mentions
- Technical optimization
-
Supportive stage
Constantly
- Monitoring and supporting the results achieved
- Preventive reputation protection
- Developing a positive presence
- Regular reporting
Cost of services
Reputation audit and strategy
- Full audit of brand mentions across Google, review sites, and social media
- Competitor reputation benchmarking
- Identification of harmful or outdated content
- Sentiment analysis and risk assessment
- Strategy and action plan tailored to your industry
- Reporting session with our team
A one time deep dive into your current online reputation across search results, review platforms, and social media.
Ongoing reputation management
- Continuous monitoring across all major platforms
- Proactive generation of new positive reviews
- Response management for negative feedback
- Search suppression of harmful results
- Monthly performance and sentiment reports
- Dedicated account manager
Continuous monitoring, review generation, and negative content suppression for businesses that need sustained protection.
* A landing page is a single-page website. However, despite its apparent simplicity, creating an effective one-page website is a complex task that only professionals can handle.
** Our primary goal is to create a website that meets your business needs, so we take our time developing it, delving into the specifics of the business and the decision-making process of end clients. The final development time directly depends on the speed of approvals and content delivery.
Benefits of working with VOCTOS
- More than 5 years of experience in reputation management
- Certified specialists
- Own established methods
- Using advanced software
- Automation of routine processes
- Application of AI for data analysis
- Measurable performance indicators
- Projected results
- Long-term effect
Systematic work on the reputation of your business – is not a cost, but an investment in the future of the company, which ensures stable growth and development in the long term
Start now!
First consultation and audit of the current situation
Free
We control reviews on popular platforms
-
A global video platform where customers share experiences and product reviews
-
The most widely checked source for local business ratings and star reviews
-
A major social network where customers leave recommendations and public feedback
-
An independent review platform that builds trust through verified customer feedback
-
A mapping service where customers leave location based ratings and reviews
-
A leading directory for finding and reviewing local businesses
-
A leading review platform for hotels, restaurants, and travel businesses
-
A trusted review platform for business software and service providers
-
A platform where employees and clients share honest feedback about a company
-
The official app store for Android devices
-
The official app store for Apple devices
The Team
The team
Head of SEO & GEO
Beshoy Adel
Senior SEO Specialist
Monika Gabriel
Senior Web Developer
Reem Sameh
Head of PPC
Keroles Mousa
SEO Specialist
Tasneem Moustafa
Link Building Specialist
Shadi Milad
SEO Specialist
Aya Kandil
Content Writer
Marina Magdy
Trusted by
Client reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2022
Samy Amin
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2026
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2021
Eagle Marble
Ebraam Ayoub
General Manager
The VOCTOS team helped us grow our search visibility by 190%. We appreciate their responsiveness, dedication, and continuous support throughout the project.
25 March 2023
ovistone.com
John Attia
Digital Marketing Director
We hired VOCTOS two years ago to grow our SEO and traffic, and they delivered. What impressed me most was seeing Ovistone start showing up in ChatGPT and Google AI Overviews when people searched for stone suppliers. Our organic traffic keeps climbing and our qualified B2B inquiries have jumped.
13 October 2023
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2022
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
4 April 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2018
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2019
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
Frequently Asked Questions
Online reputation management is the practice of shaping what people find when they search for your brand. It combines SERM (search engine reputation management) and ORM to promote positive, accurate content, address negative results, and ensure your brand is represented fairly across search engines, review sites, and social platforms.
ORM is the broader discipline of managing your overall online reputation, across reviews, social media, and press. SERM focuses specifically on the search results page: influencing which pages rank for your brand name so that customers researching you encounter trustworthy, positive information first.
Most buyers research a brand online and read reviews before purchasing. A single damaging result or a wave of negative reviews on the first page of Google can quietly cost you customers. Managing your reputation protects trust, conversions, and revenue.
We cannot guarantee deletion of content we do not control, and we never use deceptive tactics. Instead, we work legitimately: requesting removal of content that violates platform policies where applicable, and building strong positive content that outranks and displaces negative results over time.
We help you respond professionally and constructively, turning criticism into a demonstration of good service, while implementing a strategy to generate a steady flow of genuine positive reviews. The goal is an authentic, balanced reputation that reflects your real quality.
Reputation management is an ongoing process, not a one-time fix. Meaningful shifts in search results and review sentiment typically take a few months, and sustained monitoring keeps your reputation protected as new content and reviews appear.
We continuously track brand mentions, reviews, and search results across the platforms that matter to you. You receive regular reporting on sentiment, new mentions, and the progress of positive content, so you always know how your brand is perceived online.
