What is SEO Copywriting?

SEO copywriting, also known as Search Engine writing, involves skillfully revising webpage content to achieve high rankings on search engines by leveraging targeted keyword phrases. Effective SEO copywriting not only drives highly qualified and focused traffic to your site but also enhances conversion rates.

seo increase traffic

Why do you need it?

Effective SEO copywriting is essential for several reasons. When website copy is not optimized, it fails to rank well for your most relevant keyword phrases. Consequently, you experience limited relevant traffic or, in some cases, irrelevant traffic, which can lead to wasted sales support resources. By implementing SEO copywriting, you can achieve the following:

  • Improved Search Engine Rankings: Optimizing your website copy with business-specific keyword phrases enables it to rank higher in search engine results. This enhanced visibility increases the likelihood of attracting more targeted traffic.
  • Increased Quality Traffic: SEO copywriting ensures that your website attracts quality, targeted human traffic. By aligning the content with your target audience’s interests and needs, you generate more potential for sales and conversions.
  • Long-term Free Traffic: Well-crafted copy that incorporates SEO principles can lead to long-term, organic traffic from search engines. Good copywriting is generally unaffected by fluctuations in search engine algorithms, allowing your website to maintain its visibility and rankings over time.

How we do it?

Achieving effective SEO copywriting entails a meticulous process. It commences with comprehensive research and analysis of keyword phrases relevant to your business, coupled with an understanding of your target audience. Once the ideal keyword phrases have been determined, they are strategically integrated into your website’s content, aligning with your user profile. This strategic placement ensures that the text not only appeals to your intended audience but also garners favorable attention from search engines. We give particular emphasis to critical sections of the page where search engines typically assign substantial significance to the presence of keywords.

Our Expert SEO Copywriters

At Voctos, we take pride in our team of expert SEO copywriters who have mastered the art of crafting content that drives results. Our writers possess a deep understanding of search engine algorithms and stay up-to-date with the latest trends and best practices. They have the skills and expertise to research your target audience, identify relevant keywords, and create compelling content that resonates with your audiance.

Our Process

  1. In-depth Research: Our team starts by conducting comprehensive research on your industry, target audience, and competition. We identify relevant keywords that have high search volume and low competition to optimize your content effectively.
  2. Keyword Optimization: Our SEO copywriters skillfully integrate these keywords into your content, ensuring a natural flow that doesn’t compromise the readability and engagement of the copy.
  3. Compelling Headlines and Subheadings: We create captivating headlines and subheadings that not only grab the attention of readers but also help search engines understand the structure and relevance of your content.
  4. Meta Tags and Descriptions: We optimize meta tags and descriptions, making them concise, informative, and keyword-rich. This helps search engines display relevant snippets in search results, increasing the chances of click-throughs.
  5. Engaging Content: Our writers craft informative, engaging, and shareable content that keeps your audience hooked. We focus on providing value and addressing your readers’ pain points, establishing your brand as a trusted source of information.
  6. Proofreading and Editing: Before delivering the final copy, our team meticulously proofreads and edits the content, ensuring it is free from grammatical errors and typos.
seo copywriting process

Service Details

  • Discussions with client about site, business and target audience
  • Site audience analysis
  • Includes complete keyword phrase research (see details)
  • SEO copywriting for existing content of the site
  • Providing optimized text
  • Code optimization recommendations


  • Final Keyword phrase list with supporting research – Excel sheet
  • Competitor analysis – Excel sheet
  • Your site ranking report – Excel sheet
  • Site keyword phrase deployment recommendations – Excel sheet
  • SEO copywriting of text – HTML page / Word document
  • Code optimization recommendations – HTML / Pdf document

Frequently Asked Questions about SEO Services

Marketing is the basic need for a company to sustain and grow its life cycle. SEO is also a company’s marketing investment. In the period when the internet is so popular in every segment, if you want to exist on the internet and gain new customers by reaching high masses, you must exist on Google. You can start working with an expert SEO agency in this field immediately.

The cost of an SEO campaign can vary based on several factors, including the specific keywords being targeted, the history of your website, the industry sector, and the extent of work required to achieve your goals. At our company, we cater to businesses of all sizes and offer cost-effective solutions that yield tangible outcomes. We invite you to reach out to us for a complimentary consultation and a personalized quotation. Our team will assess your requirements and provide you with the necessary information to make an informed decision.

Achieving a prominent and lasting presence on Google’s top ranks typically requires a timeframe ranging from 3 to 12 months. Several crucial factors influence this duration, including your website’s compatibility with the Google algorithm, its presentation, dynamic structure, alignment with the target audience, and the level of competition within your industry. At VOCTOS.COM, we possess the necessary awareness and expertise to navigate through this period and its associated processes. We understand the importance of these factors and are well-equipped to optimize your website accordingly, ensuring the best possible outcome within the specified timeframe.

As our Google ranking improves, we experience a notable increase in organic traffic. On average, our monthly traffic shows growth rates ranging from 10% to 60% compared to the previous month. Our clients receive comprehensive monthly reports that encompass key performance indicators (KPIs), ranking updates, and traffic statistics. To provide a clear overview, we present this information using visually engaging graphics and presentations. Rest assured that our focus is on delivering transparent and informative reports to keep our clients informed about the progress and results of their campaigns.

In our analysis of keywords across diverse industries, we employ a range of tools to gather comprehensive data. For each search phrase, our objective is to assess various aspects, including the search volume, customer interest in the business, and the competitiveness of the keyword. By examining these factors, we gain valuable insights that inform our keyword selection and optimization strategies. This diligent approach enables us to identify the most relevant and effective keywords for your business, maximizing your chances of attracting targeted traffic and achieving your desired outcomes.

    SEO Services Quote

    You can immediately request information for an SEO service based on the current status of your website, your competitors and your level of competition. You will get a file that includes:

    A summary report that includes the most important problems of your website
    Unique SEO packages that suit your website to be th #1 in search engine results
    Samples of our previous work, our clients, and the results we achieved for them