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Google is trying to improve the search algorithm by making more than 500 large and small updates per year to better serve its visitors. Even though we do not notice some updates, large updates called core updates generally affect the rankings. Google has added a new one to the ongoing core updates. The human factor underlies the updates. Google makes these updates to provide the best search results to its users and to keep the index clean. For this reason, we can say that the user experience is the basis of all these updates.

Google is always working to improve the quality of search results. They usually post one or more changes every day, even though we don’t notice. Sometimes Google also makes changes that target specific criteria, such as speed or mobile compatibility. When updates are certain and webmasters need to make some sort of change, Google will announce them in advance.

You can find the tweet of Danny Sullivan, one of Google’s analysts, here .

How are Google Basic Updates Different From Other Updates?

Google’s basic algorithm updates occur only a few times each year. It is much more important than the daily changes posted by Google, and it often creates broadly noticeable effects. Basic updates often do not target a specific topic, but have a broader perspective.

According to Google:

“There are nothing targeting specific pages or sites in basic updates. Instead, the changes are about improving how our systems evaluate content in general. These changes may result in some poorly performing pages getting better results. “

So, what was the May 2020 Basic Update about? Like every major update, it was about how Google got better at determining which pages gave the best answer for each query.

How will the update be published with a calendar?

It may take up to two weeks for a basic algorithm update to be fully available. Analyst Danny Sullivan also enlightens us with a tweet on this subject .

To see how this update affects your site, you must follow your rankings and organic traffic until at least May 18.

What Has Changed When The Google Algorithm Was Last Updated?

The last major algorithm update before the May 2020 Basic Update was the January 2020 Basic Update. Like the May 2020 Basic Update, this was about Google getting better at rewarding pages that gave the best answer for each query.

Google’s basic updates are not punitive, as a whole or part of a site could have been penalized in the past and could not be ranked well in search results.

Basic updates mean that Google is getting better at providing relevant answers to specific queries; this may mean that some of your pages may not have been rewarded before and are ranked better now. Unfortunately, this can also happen in the opposite direction, and it may happen that a high-performing page has received incorrect interaction by Google.

So how do you know what’s healing and what’s going down because of the May 2020 Core Update? As ithinkso, we propose two main action plans.

Segment Your Pages and Queries

Segmentation is a step you should take before conducting any SEO analysis, especially if your site contains too many pages.

But what is segmentation? Basically, you need to group your pages and break down your keywords into logical parts. For example, you can create a segment for all blog pages on your site. Or you can create a segment for your informational keywords. Segmentation allows you to analyze and detect problems more easily than looking at thousands of pages and keywords at the same time.

When you do these operations, you can analyze the performance of your pages more easily after Basic Updates.

Don’t Forget to Check Annual Reports!

With the May 2020 Basic Update, you may also have detected a drop in average position or clicks / traffic, but have you experienced a similar drop every May? This is something that only annual metrics can tell you. We recommend that you take your keyword data for a specific segment and compare it with data from the previous year. In this way, you will be able to determine whether you are in the annual stationary process or if it is the result of a basic algorithm update.

What to do if your site has been affected by an algorithm update?

After reviewing your data as we explained earlier, if you think you have been negatively affected by the May 2020 Basic Algorithm update, we recommend that you approach the situation as follows:

If your keyword or page ranks worse for a particular query, it’s because Google has determined that one of your competitor pages provides a better response for that query. Now what you need to do for this query is to compare and develop the content provided by your content with your own content.

What is SEO? Search Engine Optimization Guide

Simply, SEO , which stands for  Search Engine Optimization –  is the process of optimizing your SEO website. This optimization allows search engines to show that it is worth displaying in top positions in search results.

In this article, we will show you what is SEO, how to do SEO and how SEO works.

Remember, SEO is not a one-time thing. SEO is a continuous process without end. So, you should constantly optimize your site. To do this, you need to understand how the search engine is ranked by certain criteria. We will talk about this later, so keep reading!

The Importance of SEO

You need to know what is SEO and what is its importance. There is nothing more important than attracting visitors to your website. The value of a good website with zero visitors is zero.

Luckily there is something you can do to manage your traffic .

Let’s examine the traffic in three different ways to learn what is SEO:

Quality Traffic

The more your business turns into buyers for your business, the better your traffic quality.

You can use the conversion rate to determine the quality of website traffic. Although this depends on the type of your business and your goals, the 5% conversion rate is a good rate .

Good traffic is also when your website visitors search for the products you offer. If you sell Blackberry smartphones, traffic should not come from those who want to buy fruit.

Traffic Amount

It is true that traffic quality is important. But your traffic amount is just as important.

You can measure your traffic from the number of visitors. But there’s more to watch for: visitors, page views, and duration of visit.

You don’t need to calculate these elements manually. There are tools to help you increase your website traffic, such as Google Analytics or StatCounter .

Organic Traffic (No Money)

Organic traffic is the favorite of web owners. It is both free and can bring more visitors and conversions.

Let’s say internet users entered a keyword into the search bar and clicked on a link in the search results. The visits you get in this way are organic traffic.

Although it sounds very easy, the competition for organic traffic is quite high. So you have to do good SEO to get the results you want.

How SEO Works

SEO optimizes your website and makes it easier for people to find your site using specific keywords.

If this optimization benefits:

• Provides relevant information
• Makes search engines reliable
• Brings more and better traffic

Although the search results come instantly, the process in the search engine is a complicated process. It even starts without typing anything in the search bar and hitting enter.

For a better understanding, let’s talk a little more about the search engine.

Search engines do three main tasks for every search you do:

• Crawling . This process, which means is the beginning of the work. At this stage, information is gathered from worldwide websites, from page to page, and from link to link.
• Indexing :After collecting the information, web crawler will store the information in the input list (index).
• Rankings : The results will be shown in order, depending on the ones that fit the most.

Search engines use a set of rules called algorithms to ensure the quality of the results.

Search engine algorithms make sure people get the most relevant information from the most reliable sources.

Even Google, the most popular search engine, has a special team that works on algorithms. This team is responsible for improving the quality of the experience of its users while using Google.

Google sometimes gives its algorithms a special name. For example,  Panda  is the algorithm for screen and content rewarding or punishment. Penguin  is  responsible for preventing spamdexing (actions against Google rules). Later, Hummingbird was  created to improve both  .

It is clear that Google attaches great importance to great website content.

Well, have you ever heard of what page authority is?

Page authority is  a scoring system developed by Moz . Scores range from 1 to 100, but predict your ranking on search engines. It helps you understand what search engines use to determine the best search results.

You can control the authority of your page with this link explorer . All you have to do is enter the URL you need to check. Then you will get the analysis for the connection you entered. You can make improvements with the information you get from this analysis.

How to SEO

What is SEO? According to how you learn it, you have to learn how to do SEO.

It is good to repeat, optimizing SEO is a never-ending process. Search engines always update their algorithms to provide the best results.

You should always use the most current and working method. Otherwise, the ranking of your website will be negatively affected by the search engine results page.

SEO has two categories: On-site SEO and Off-site SEO.

On-site SEO

As you can see from its name, in-site SEO is the way to optimize your site from within.

In-site optimization happens by adjusting the elements on your website. In this way, search engines will easily index information. For example:

• Well-formed URL
• Not filling in keywords
• Alternative text for your images
• Smooth titles (H1, H2 etc.)

So what are the factors you should consider when optimizing on-site SEO?

Keyword Collection (Keyword Research)

You should choose the right keywords to get a good amount of organic traffic from any content you post.

So what is the keyword? Simply, keywords are specific topics or ideas that internet users enter into search engines.

However, keyword research is very important. This helps you understand what keywords people are using to find you. Make sure post titles, titles within the post, and body text contain the keywords you are targeting.

Technical Part

Don’t expect web crawlers to do the hard work for you! If you need to do this:

• Have a sitemap
• Never leave broken links on your website
• Avoid misdirects
• Fix all URL errors

Optimization

There are things you need to do on your site. Make sure your website has:

• Good structure
• Easy navigation
• Related content

These are very important. A good structure informs search engines about which pages of your website are important. Easy navigation will keep visitors on your site longer. Relevant content will also bring quality traffic.

User experience

Once visitors come to your website, you should serve them well.

If people come to your site for your products, suggest them the best products they are interested in.

You can use categories to easily find what they are looking for.

In addition, you should add detailed information to all products, including relevant images.

If you’re a blogger, content categories will make it easier for your visitors to navigate your site.

Also pay attention to your page layout. Visually attractive websites can attract new visitors and keep them on your site longer.

In addition, your website should be fast. Regardless of your content, users should not be difficult to navigate your site.

Offsite SEO

Offsite SEO requires less technical knowledge than on site SEO, but at least as important.

You can see it as a way of promoting offsite SEO. So people will know that your website is worth visiting.

Some ways to do SEO optimization off-site:

Content Marketing

Content is important. Therefore, the importance of content marketing is increasing day by day.

In addition, content marketing is one of the most efficient ways to achieve higher rankings in search results. If you have great content marketing strategies:

• You can bring in new visitors
• You can influence more people to get your products
• You can increase your business’s reputation
• You can save money because it is cost effective.

Ads

If you have a large number of followers / subscribers, you should focus on creating great content. However, if you cannot do this, you need ads.

Thanks to the ads, you will reach more people. You can also avoid your competitors thanks to good advertisements. The more creative and attractive your ads are, the better people will remember your brand. For a more competitive niche, this strategic move can make a difference.

Public relations

Public relations help your business become more known.

Although you need to invest a small amount, you need Public Relations for the following reasons:

• To increase your brand awareness
• To provide official official information
• To establish authority
• To improve your community relationships

How to Get More Information on SEO

For those who are not familiar with SEO, learning can be a bit difficult. You learned what is SEO, but this is just the tip of the iceberg. Luckily, there are many resources available for you to learn right away:

1.  Ahrefs

There are many articles on SEO that are suitable for both novices and experts on their blogs. In addition, their content is always updated with the most up-to-date SEO methods.

2.  MOZ

Founded in 2004, MOZ is an SEO software maker. They have a great blog where they share their expertise in online marketing and SEO optimization.

3.  Search Engine Journal

This website offers you a lot of resources to learn SEO. SEO guides have lists of articles as well as articles about writing great content. It also has a news section with the most up-to-date SEO-related news to make sure you don’t miss anything.

If you want to learn about SEO, it is recommended to test a few things.

While many tips and suggestions are useful, some may not actually work. The reason for this is the constantly changing algorithm used by search engines.

Also, things that work for others may not work for you.

Don’t give up, as there is a lot you need to know. Instead, continue learning steadily and get more material.

Result

In this article, you learned what is SEO, how SEO works and how.

SEO is an important tool to increase the visibility of your website. If you have a business, you can get more traffic and more paying customers thanks to SEO!

To achieve this, you need to take advantage of both on-site SEO and off-site SEO.

Before implementing SEO, you need to understand the most important thing on your website, traffic. Here are the important points we mentioned:

• The amount of traffic . The amount of traffic to your website.
• Traffic quality . Relevance of visitors to your website.
• Organic traffic (free of charge) . The traffic you get from search engines.

What is SEO and its importance for your site now you know. However, SEO is an endless process that continues constantly. You can get more information about SEO from many online sources we chose.

Do not forget to share your thoughts and comments with us in the comments section below. Happy optimizations!

What is Social Marketing?

Social marketing is a form of marketing based on making a product that is of the same quality as its counterparts in the market cheaper and more accessible. The ultimate goal is to increase the social benefit created by this product. Social marketing projects aim to deliver products to low-income and high-risk groups without profit. Social marketing is based on the combined use of healthcare products and healthcare services. The social marketing approach of the project is the delivery of the condom selected as a social marketing product with consultancy service from pharmacies at low prices.

THE PLACE OF MARKETING IN SOCIAL BENEFITS

Today , concepts such as social capital, social responsibility, social entrepreneurship, social partnership and collaborations, and social marketing are frequently heard, and are becoming more and more used in the business world. Especially in the early 90s, international development institutions that emphasized and adopted the importance of ‘people-oriented development policies’ and the human-centered good management perspective that became widespread in this process brought to the fore the human resources and all issues of human interest.

Social capital briefly discusses all the values ​​that hold the society together, the customs, customs, traditions, human relations, business ties, and laws that affect the development of the society in the political and socio-economic spheres , while social responsibility is particularly mutual among individuals and institutions. focuses on addiction and relationship. In the ’90s, with the globalization and privatization trend, the quality and mutual-gain concepts of institutions, international organizations began to gain importance again in’ corporate social responsibility ‘with their social and information sharing responsibilities. Social entrepreneurship is basically on the missions of non-profit organizations. He advocates that they should pay attention to their financing in order to sustain their success in the long term as well as the importance they attach to and to provide good support to more masses.

Social partnership (social alliance) is the process of cooperation established especially between the private sector and the third non-profit sector to provide social benefits. This collaboration can provide the private sector profit-oriented company with new information and create new markets; can increase the trust of the in-house employee, consumer loyalty and efficiency in social responsibility projects; can strengthen the company’s image. It may also create additional voluntary human and material resources for the non-profit NGO, in line with its mission; can increase promotional activities; it may have more professional management, and eventually become an effective social entrepreneur ….

The social partnership process can cover only one short-term activity; it may include a time-limited project or a long-term limitless relationship. Regardless of the purpose and duration of the collaboration, in order for the collaboration to be efficient and effective, the basic ethical principles such as power-balances among the partners in the partnership, mutual trust, keeping word, accuracy and good management codes; institutional capacity, cultures, specialties, purpose and performance criteria.need attention. Human resources and capital weakness in the management area of ​​most non-governmental organizations should not be forgotten. This weakness to the private sector; Although the expertise of the non-governmental organization on the subject of social benefit is thought to be superior to the company, the players in the partnership should provide these balances well. The value attached to collaboration is also very important. While the project, in which a non-governmental organization is in cooperation, may be the main activity, the same project may be just one of the social responsibility projects of the company with which it is a partner.

In order for social partnerships to achieve successful results, the communication strategies developed between the partners and the target audience include social marketing.

Each of the concepts mentioned briefly above are related and complementary to each other. The main purpose that each emphasizes is social benefit … that is, to complete the basic needs of human-society and to provide the legislative rights and freedoms at the civil level.

In fact, social marketing is basically the process of ensuring communication with the target audience, regardless of the content, for this basic purpose.

What is Social Marketing?

In addition to the basic criteria such as product, price, location, and promotion , to the definition of social marketing, traditional and customer-oriented marketing … strategies to address social stakeholders, to develop partnerships within the community, to support and develop policies related to the subject of change / development service. is a process that includes even generating the necessary activities to provide additional funding resources to the project.

The concept of ‘Social Marketing’ was developed by Philip Kotler and Gerald Zaltman in the 1970s, when it was seen that the most basic marketing techniques required for the sale of any product were effective in changing the perception, behavior and behavior.

How is it different from the marketing we know?

Philip Kotler and Alan Andreasen explain the main difference between commercial marketing and social marketing [cause-related marketing]: “It is the difference between the goals of the marketer and the producer / seller. Social marketer aims to improve social, social behavior, change; it acts by thinking of the general population rather than a target audience that can benefit from any product-service ”.

While social marketing aims at the change in individual consumption, behavior, and lifestyle at the micro level, it involves the creation and implementation of policies for institutional-scale management, production, and at the macro level for socio-cultural and economic change. Each of them is actually related; they complement each other… It would be wrong in the long run to think that the other might be very effective without one. There are so many stakeholders in the social marketing process and they affect each other. Product-service is much more complex; the goal is to appeal to much larger audiences; demand varies, reaching the target audience is more difficult; fund-budget is more irritable; consumer relationship-addiction is stronger, competition is more secretive and cunning!

We have been seeing social marketing especially in the health sector for the last 30 years. Raising awareness of the society about heart health, creating healthy nutrition policies to prevent obesity, campaigns against cigarette consumption, preventing the spread and prevention of AIDS / HIV virus… Nowadays, awareness of social marketing substance-dependent youth back to the society, creating awareness about the effects of artificial-chemical fertilizers, especially on water resources. and consequently, it is applied in many different subjects such as protection of environment and natural resources, education of children in refugee camps, activities to achieve economic independence of women with limited opportunities.

For example, with the ‘Reading is Fundamental’ initiative of the J.Crew textile company in the USA, every man, woman and child sold between July 20 and September 3, 2002 created a $ 100,000 fund with 1 dollar left. This fund was used to develop children’s reading habits.

Likewise, children’s shoe manufacturer Elefanten USA supported the arts education of preschool children with the foundation of Americans for the Arts. Elefanten USA released a CD containing children’s songs, organized a concert tour covering 6 cities , and also organized a national press campaign covering this project in August 2002. The income of approximately 50 thousand dollars from the sales of all CDs was given to the foundation for this educational project.

Social partnerships and marketing strategies become more colorful, lively, motivating thanks to the developing technology [such as informatics, mobile and Internet systems] and art-based communication techniques ; Because of the social problems of society by bit easier to be detected, recognized and to be; and mass to address these issues and complementary concrete solutions are also more widespread one in such a way to progress to and implementation began .

Here are some of the top criteria for social marketing to be successful :

• Target audience really needs to obtain the identify of service and about this issue detailed information to have
• the target audience well to recognize and target audience mutually to ensure communication and communication constantly Kilmak (360 ° surveys , feedback, and repeat again the follow-up, focus groups, studies workshop to be held , behavior in the form of changes to be observed …)
• Social objective of the ‘net – comprehensible ‘ have to , communicationefficient and strategies correct implementation , and given to the service of infrastructure strong audience by also reached may be the
• trust environment to create (the information given is correct to be )
• Objectives related to understanding rivals the best and defensive but positive to produce strategies-solutions (Social marketing is the promise they have expressed ‘ mortal’ be in a position to prove , support and protect against negative factors )

Global Currents, Effects and Changes:

Social marketing basically involves the principle of volunteering. Be conscious about as many subjects as you want without volunteering for change – without being willing to control your will , it is a little difficult to put it into practice . Maybe short period of time ‘ trendy ‘ is that you want to do, but alistig you from a life style the vas with the general’s passing and society getting on changes to genuinely voluntary When you are not , very soon again old your habits return. Volunteering individual’s changeIt may be an important factor in the process of institutional and social structures in the same thing applies.

Organization structure of management and in any format of the amended within the organization and implementation of particularly eager to be the main decision-makers and I change required for (people -oriented ) glance the angle has to be required. These changes enterprises internal human source to be made the investments in factories working the inside of the working bulunduğu the media to promote investments – hygiene , working in conditions of development ; after productionout exit of the waste destruction without damage to the environment; manufacturing environmentally compatible made of ; consumers deserve the respect of hearing and follow-up of service-service dissemination , product and quality of service delivered … As includes many issues. In fact, the most basic social institutions responsible for production and / or all of the service process to stakeholders , which is the responsibility ( works instantly to the public , the consumer, to the environment).

As individuals and institutions, we act both proactively in the process of change , and act by reacting to provide social benefit by being affected by change . Nowadays, especially communication every society through technology segment so or to be more conscious that he started ; sectoral synergy inevitable is that emerged came out and especially in the US Enron to the scandal similar to developed and the developing of corruption in the country; dis economic crisis Factors, 2000 in the year of the United Nations Millennium summit of taken decisions, and in 2015 the year until the reached the expected millennium development goals, changing demographic structures , civil and social initiatives of increasing the social of partnerships to the development and mutual caused the acceptance of the audit process – continues to be.

Conscious consumer products-services took part for and conscious work of service given by the organization’s ethics rules , national standards and international good governance code to obey the uymadig follow the Helps to heal agencies unless the society independent of setting goals and implementation strategies no longer will be possible (only customer -oriented to consumer products on the basis of fulfilling the expectations It will not be enough). Now the corporate brands behind the product and the brandsocial features that make brands will also be considered! As the number of institutions operating for social benefit increases , this may be public-private and third-sector non-governmental organizations operating at the local, national and / or international level, and social marketing will also become widespread.