Top SEO Tips: We see so much on the web today about SEO and for good reason! It is the single most important piece to success for an online business. Let’s face it, we can’t get a business card to every single potential client across the globe, and even if we did, half of those clients would lose the card.
What we have today is search engines that can get us what we want when we want it. We can search for your business and find it…or can we? If you haven’t looked into optimizing your site for Google, MSN, and Yahoo, then you’re missing out on a large market. More and more people depend on the search engines for finding what they want, whether its information on a topic they are researching, what type of memory their laptop takes, to the name of the company that they saw at the Trade Show the other day.You can get more information about SEO for your business.
Being on the 1st page of results is worth quite a bit of money on a competitive search term. If you sell Comics online and you are the #1 search listing when searched for “comic books” then you are doing very well for yourself.
Best SEO Tips – If you are new to SEO
If you are new to SEO then you are going to need patience no matter how much you read. There are ways to get indexed very fast that are against the search engines policies and I highly discourage ever trying this as you can be black listed quite quickly. (Search engines are brilliant). 10 SEO Tips to be 1# on Google:
- Relevant text links – what I mean by this is, having sites that link to your site with a keyword as the link. Instead of having a ‘click here’ to go to this website you would have ‘Comic Books’ as the link. Search Engines love this.
- Number of links to your site – The more links there is out there, the more times Google and the other followers will be driven to your site. This helps your page rank as well as your search listing.
- Keywords in title tag – This is a must have. Make sure at least a few of your pages have your keywords in your tags. This is just another simple way of telling the search engines what’s important on your site.
- Keywords density – A site with the use of your keywords in the body of your site will help as well. Do not overuse these as it can hinder the quality and readership of your site. The easiest way to do this is try to aim for using at least 1 keyword every paragraph.
- Keywords in URL – If your url includes a keyword Eg. https://www.voctos.com/memorial-video/ (which is web page for the Memorial VideosI create for lost loved ones) has the wordmemorial video in it then you get brownie points with the search engines.
- Age of Site – I personally dislike this but search engines do like sites that have been around for awhile. If you know of a URL that you want for your business that is already in use, it may be wise to try and purchase the URL. I have to warn you though; most people ask ridiculous prices for URL’s right now.
- Use the Search Engine tools – Sign up and consistently use MSN, Yahoo, and Google tools. Add your website to their directories, make yourself known, and you will see fast indexing of your site.
- Social Networking – What does social networking have to do with SEO? Everything! Make sure you are using as many social sites as you can to get people going to your site/reviewing your site/linking to your site. It all helps. Some of the larger sites to start with
- Write a Blog – Do what I am doing right now. Write quality content for others. Once you have your site up and running talk about your products or your niche. It’s a great way for the online community to get to know you and hear what you have to say as well.
- BE PATIENT – If you are going to succeed in Ecommerce you must have a goal, and knowing that with time, comes success. Nothing, well besides Facebook and a few other apps, happen overnight. Use the previous 9 tips to your advantage and dominate your market by being the best at what you do.
Frequently Asked Questions
Yes. SEO can increase the visibility of a website in search results. This increased visibility allows your potential customers to learn more about your products or services.
SEO is a digital marketing strategy to increase organic search traffic and increase their position in search results. This strategy has significantly improved ROI over time compared to traditionally Paid Search. The benefit of CPC is that it begins to realize traffic and sales much earlier. SEO and CPC are the necessary internet marketing strategies for almost every business.
When we enter any query in the search bar, many different algorithms compete to raise the results higher in the list. These algorithms use a kind of Word-Embedding to convert phrases into multidimensional vectors representing their meaning.
Google is trying to improve the search algorithm by making more than 500 large and small updates per year to better serve its visitors. Even though we do not notice some updates, large updates called core updates generally affect the rankings. Google has added a new one to the ongoing core updates. The human factor underlies the updates. Google makes these updates to provide the best search results to its users and to keep the index clean. For this reason, we can say that the user experience is the basis of all these updates.
Google is always working to improve the quality of search results. They usually post one or more changes every day, even though we don’t notice. Sometimes Google also makes changes that target specific criteria, such as speed or mobile compatibility. When updates are certain and webmasters need to make some sort of change, Google will announce them in advance.
How are Google Basic Updates Different From Other Updates?
Google’s basic algorithm updates occur only a few times each year. It is much more important than the daily changes posted by Google, and it often creates broadly noticeable effects. Basic updates often do not target a specific topic, but have a broader perspective.
According to Google:
“There are nothing targeting specific pages or sites in basic updates. Instead, the changes are about improving how our systems evaluate content in general. These changes may result in some poorly performing pages getting better results. “
So, what was the May 2020 Basic Update about? Like every major update, it was about how Google got better at determining which pages gave the best answer for each query.
How will the update be published with a calendar?
It may take up to two weeks for a basic algorithm update to be fully available. Analyst Danny Sullivan also enlightens us with a tweet on this subject .
To see how this update affects your site, you must follow your rankings and organic traffic until at least May 18.
What Has Changed When The Google Algorithm Was Last Updated?
The last major algorithm update before the May 2020 Basic Update was the January 2020 Basic Update. Like the May 2020 Basic Update, this was about Google getting better at rewarding pages that gave the best answer for each query.
Google’s basic updates are not punitive, as a whole or part of a site could have been penalized in the past and could not be ranked well in search results.
Basic updates mean that Google is getting better at providing relevant answers to specific queries; this may mean that some of your pages may not have been rewarded before and are ranked better now. Unfortunately, this can also happen in the opposite direction, and it may happen that a high-performing page has received incorrect interaction by Google.
So how do you know what’s healing and what’s going down because of the May 2020 Core Update? As ithinkso, we propose two main action plans.
Segment Your Pages and Queries
Segmentation is a step you should take before conducting any SEO analysis, especially if your site contains too many pages.
But what is segmentation? Basically, you need to group your pages and break down your keywords into logical parts. For example, you can create a segment for all blog pages on your site. Or you can create a segment for your informational keywords. Segmentation allows you to analyze and detect problems more easily than looking at thousands of pages and keywords at the same time.
When you do these operations, you can analyze the performance of your pages more easily after Basic Updates.
Don’t Forget to Check Annual Reports!
With the May 2020 Basic Update, you may also have detected a drop in average position or clicks / traffic, but have you experienced a similar drop every May? This is something that only annual metrics can tell you. We recommend that you take your keyword data for a specific segment and compare it with data from the previous year. In this way, you will be able to determine whether you are in the annual stationary process or if it is the result of a basic algorithm update.
What to do if your site has been affected by an algorithm update?
After reviewing your data as we explained earlier, if you think you have been negatively affected by the May 2020 Basic Algorithm update, we recommend that you approach the situation as follows:
If your keyword or page ranks worse for a particular query, it’s because Google has determined that one of your competitor pages provides a better response for that query. Now what you need to do for this query is to compare and develop the content provided by your content with your own content.
What is Social Marketing?
Social marketing is a form of marketing based on making a product that is of the same quality as its counterparts in the market cheaper and more accessible. The ultimate goal is to increase the social benefit created by this product. Social marketing projects aim to deliver products to low-income and high-risk groups without profit. Social marketing is based on the combined use of healthcare products and healthcare services. The social marketing approach of the project is the delivery of the condom selected as a social marketing product with consultancy service from pharmacies at low prices.
THE PLACE OF MARKETING IN SOCIAL BENEFITS
Today , concepts such as social capital, social responsibility, social entrepreneurship, social partnership and collaborations, and social marketing are frequently heard, and are becoming more and more used in the business world. Especially in the early 90s, international development institutions that emphasized and adopted the importance of ‘people-oriented development policies’ and the human-centered good management perspective that became widespread in this process brought to the fore the human resources and all issues of human interest.
Social capital briefly discusses all the values that hold the society together, the customs, customs, traditions, human relations, business ties, and laws that affect the development of the society in the political and socio-economic spheres , while social responsibility is particularly mutual among individuals and institutions. focuses on addiction and relationship. In the ’90s, with the globalization and privatization trend, the quality and mutual-gain concepts of institutions, international organizations began to gain importance again in’ corporate social responsibility ‘with their social and information sharing responsibilities. Social entrepreneurship is basically on the missions of non-profit organizations. He advocates that they should pay attention to their financing in order to sustain their success in the long term as well as the importance they attach to and to provide good support to more masses.
Social partnership (social alliance) is the process of cooperation established especially between the private sector and the third non-profit sector to provide social benefits. This collaboration can provide the private sector profit-oriented company with new information and create new markets; can increase the trust of the in-house employee, consumer loyalty and efficiency in social responsibility projects; can strengthen the company’s image. It may also create additional voluntary human and material resources for the non-profit NGO, in line with its mission; can increase promotional activities; it may have more professional management, and eventually become an effective social entrepreneur ….
The social partnership process can cover only one short-term activity; it may include a time-limited project or a long-term limitless relationship. Regardless of the purpose and duration of the collaboration, in order for the collaboration to be efficient and effective, the basic ethical principles such as power-balances among the partners in the partnership, mutual trust, keeping word, accuracy and good management codes; institutional capacity, cultures, specialties, purpose and performance criteria.need attention. Human resources and capital weakness in the management area of most non-governmental organizations should not be forgotten. This weakness to the private sector; Although the expertise of the non-governmental organization on the subject of social benefit is thought to be superior to the company, the players in the partnership should provide these balances well. The value attached to collaboration is also very important. While the project, in which a non-governmental organization is in cooperation, may be the main activity, the same project may be just one of the social responsibility projects of the company with which it is a partner.
In order for social partnerships to achieve successful results, the communication strategies developed between the partners and the target audience include social marketing.
Each of the concepts mentioned briefly above are related and complementary to each other. The main purpose that each emphasizes is social benefit … that is, to complete the basic needs of human-society and to provide the legislative rights and freedoms at the civil level.
In fact, social marketing is basically the process of ensuring communication with the target audience, regardless of the content, for this basic purpose.
What is Social Marketing?
In addition to the basic criteria such as product, price, location, and promotion , to the definition of social marketing, traditional and customer-oriented marketing … strategies to address social stakeholders, to develop partnerships within the community, to support and develop policies related to the subject of change / development service. is a process that includes even generating the necessary activities to provide additional funding resources to the project.
The concept of ‘Social Marketing’ was developed by Philip Kotler and Gerald Zaltman in the 1970s, when it was seen that the most basic marketing techniques required for the sale of any product were effective in changing the perception, behavior and behavior.
How is it different from the marketing we know?
Philip Kotler and Alan Andreasen explain the main difference between commercial marketing and social marketing [cause-related marketing]: “It is the difference between the goals of the marketer and the producer / seller. Social marketer aims to improve social, social behavior, change; it acts by thinking of the general population rather than a target audience that can benefit from any product-service ”.
While social marketing aims at the change in individual consumption, behavior, and lifestyle at the micro level, it involves the creation and implementation of policies for institutional-scale management, production, and at the macro level for socio-cultural and economic change. Each of them is actually related; they complement each other… It would be wrong in the long run to think that the other might be very effective without one. There are so many stakeholders in the social marketing process and they affect each other. Product-service is much more complex; the goal is to appeal to much larger audiences; demand varies, reaching the target audience is more difficult; fund-budget is more irritable; consumer relationship-addiction is stronger, competition is more secretive and cunning!
We have been seeing social marketing especially in the health sector for the last 30 years. Raising awareness of the society about heart health, creating healthy nutrition policies to prevent obesity, campaigns against cigarette consumption, preventing the spread and prevention of AIDS / HIV virus… Nowadays, awareness of social marketing substance-dependent youth back to the society, creating awareness about the effects of artificial-chemical fertilizers, especially on water resources. and consequently, it is applied in many different subjects such as protection of environment and natural resources, education of children in refugee camps, activities to achieve economic independence of women with limited opportunities.
For example, with the ‘Reading is Fundamental’ initiative of the J.Crew textile company in the USA, every man, woman and child sold between July 20 and September 3, 2002 created a $ 100,000 fund with 1 dollar left. This fund was used to develop children’s reading habits.
Likewise, children’s shoe manufacturer Elefanten USA supported the arts education of preschool children with the foundation of Americans for the Arts. Elefanten USA released a CD containing children’s songs, organized a concert tour covering 6 cities , and also organized a national press campaign covering this project in August 2002. The income of approximately 50 thousand dollars from the sales of all CDs was given to the foundation for this educational project.
Social partnerships and marketing strategies become more colorful, lively, motivating thanks to the developing technology [such as informatics, mobile and Internet systems] and art-based communication techniques ; Because of the social problems of society by bit easier to be detected, recognized and to be; and mass to address these issues and complementary concrete solutions are also more widespread one in such a way to progress to and implementation began .
Here are some of the top criteria for social marketing to be successful :
- Target audience really needs to obtain the identify of service and about this issue detailed information to have
- the target audience well to recognize and target audience mutually to ensure communication and communication constantly Kilmak (360 ° surveys , feedback, and repeat again the follow-up, focus groups, studies workshop to be held , behavior in the form of changes to be observed …)
- Social objective of the ‘net – comprehensible ‘ have to , communicationefficient and strategies correct implementation , and given to the service of infrastructure strong audience by also reached may be the
- trust environment to create (the information given is correct to be )
- Objectives related to understanding rivals the best and defensive but positive to produce strategies-solutions (Social marketing is the promise they have expressed ‘ mortal’ be in a position to prove , support and protect against negative factors )
Global Currents, Effects and Changes:
Social marketing basically involves the principle of volunteering. Be conscious about as many subjects as you want without volunteering for change – without being willing to control your will , it is a little difficult to put it into practice . Maybe short period of time ‘ trendy ‘ is that you want to do, but alistig you from a life style the vas with the general’s passing and society getting on changes to genuinely voluntary When you are not , very soon again old your habits return. Volunteering individual’s changeIt may be an important factor in the process of institutional and social structures in the same thing applies.
Organization structure of management and in any format of the amended within the organization and implementation of particularly eager to be the main decision-makers and I change required for (people -oriented ) glance the angle has to be required. These changes enterprises internal human source to be made the investments in factories working the inside of the working bulunduğu the media to promote investments – hygiene , working in conditions of development ; after productionout exit of the waste destruction without damage to the environment; manufacturing environmentally compatible made of ; consumers deserve the respect of hearing and follow-up of service-service dissemination , product and quality of service delivered … As includes many issues. In fact, the most basic social institutions responsible for production and / or all of the service process to stakeholders , which is the responsibility ( works instantly to the public , the consumer, to the environment).
As individuals and institutions, we act both proactively in the process of change , and act by reacting to provide social benefit by being affected by change . Nowadays, especially communication every society through technology segment so or to be more conscious that he started ; sectoral synergy inevitable is that emerged came out and especially in the US Enron to the scandal similar to developed and the developing of corruption in the country; dis economic crisis Factors, 2000 in the year of the United Nations Millennium summit of taken decisions, and in 2015 the year until the reached the expected millennium development goals, changing demographic structures , civil and social initiatives of increasing the social of partnerships to the development and mutual caused the acceptance of the audit process – continues to be.
Conscious consumer products-services took part for and conscious work of service given by the organization’s ethics rules , national standards and international good governance code to obey the uymadig follow the Helps to heal agencies unless the society independent of setting goals and implementation strategies no longer will be possible (only customer -oriented to consumer products on the basis of fulfilling the expectations It will not be enough). Now the corporate brands behind the product and the brandsocial features that make brands will also be considered! As the number of institutions operating for social benefit increases , this may be public-private and third-sector non-governmental organizations operating at the local, national and / or international level, and social marketing will also become widespread.