FAQ
Straight answers to the questions we hear most from businesses evaluating SEO, AEO, and GEO. If your question is not here, ask us directly and we will give you a real answer, not a sales pitch.
General questions about SEO, AEO, and GEO
Most sites see the first meaningful movement within 60 to 90 days, with compounding gains building over 6 to 12 months. Timelines depend on your starting authority, technical health, and how competitive your niche is. We never promise a fixed ranking date because no honest agency can control Google’s crawl and index schedule.
Pricing is scoped to your site’s size, competitiveness, and goals rather than sold as a flat package. During a free audit we review your current position and give you a proposal built around the work that will actually move the needle, not a generic tier.
SEO is optimizing to rank in traditional search results. AEO (Answer Engine Optimization) is structuring content so voice assistants and answer boxes can extract a direct response. GEO (Generative Engine Optimization) is optimizing so AI chat tools like ChatGPT and Gemini cite your brand in generated answers. VOCTOS builds all three into one strategy so you are visible everywhere people search.
No, and any agency that does is misleading you. Google’s algorithm considers hundreds of signals that no external party controls. What we guarantee is a transparent process: real technical fixes, real content, real reporting, and a strategy built on data instead of promises.
Yes. All content, backlinks, and rankings we build belong to your business permanently. If you stop working with us you keep everything: the pages, the content, the links, and any accounts or tools we set up in your name. Our agreements run month to month with no long-term lock-in, and nothing we built is taken back or switched off when the engagement ends.
AI Overviews, ChatGPT, and Perplexity now answer many queries directly, reducing clicks to some traditional results. The sites that still win are the ones with clear, well-structured, genuinely expert content that both search engines and AI models can easily extract and trust. That is exactly what our AEO and GEO work is designed to produce.
Yes, especially in local and niche search where topical depth and genuine customer trust often outweigh raw domain size. A focused strategy on the right keywords and content gaps can outperform a much larger, less targeted competitor.
You receive a clear monthly report covering ranking movement, organic traffic, technical fixes completed, content published, and links earned, along with our read on what is working and what we are adjusting next.
AI search: GEO, AEO, and getting cited by ChatGPT
No. GEO sits on top of SEO; it does not replace it. Every AI answer is assembled from sources the model can crawl, parse and trust, and those are the same signals SEO builds: clean technical foundations, clear structure, topical depth and credible external mentions. A site with weak SEO does not suddenly get cited by ChatGPT. What changes is the goal: you are no longer only competing for a click, you are competing to be the source the answer is built from.
Ask it. Type the buying questions your customers actually use, see which companies get named, then repeat the same prompts in Gemini, Perplexity and Copilot. Most brands discover one of two uncomfortable things: they are not mentioned at all, or the model describes them with outdated or wrong information. We run this at scale as part of a free AI visibility analysis, and you can start yourself with our AI Visibility Checker.
It looks for sources that are easy to understand and safe to quote. In practice that means three things: your brand exists as a clear, consistent entity across the web, your content answers a specific question in a self-contained way that can be extracted, and the third-party sources the model already trusts mention you. Most GEO work is closing those three gaps, in that order.
We cannot edit the model, and nobody can. What we can influence is the evidence it reads. When your entity data is consistent, your pages answer questions directly, and credible sites and communities describe your brand accurately, the generated answer changes because the inputs changed. That is measurable: for one client we tracked 3,600 citations in Google AI Overviews, and for another 149 pages became cited sources in AI engines.
GEO often moves faster than classic SEO on individual prompts, sometimes within weeks, because a model can start pulling a well-structured page as soon as it is indexed and trusted. It is also less stable, since answers get rewritten as models update, so holding a position is ongoing work. Realistically: early prompt wins in 4 to 8 weeks, and a defensible position across a full prompt set in 4 to 6 months.
For us it is one strategy with one budget, because the technical work, content and authority signals overlap heavily. Splitting them into two retainers usually means paying twice for the same foundations. Standalone GEO retainers on the open market run from a couple of thousand dollars a month to tens of thousands depending on scope, which is exactly why we scope after an audit instead of selling a fixed package.
Four things: share of voice across a defined set of buyer prompts, meaning how often you are named versus your competitors; citation count and which pages earn those citations; the accuracy and sentiment of how the model describes you; and referral traffic and conversions arriving from AI tools. Those numbers sit in the same monthly report as your rankings and organic traffic, so you can compare both channels side by side.
That is the clearest symptom of AI search today. An AI Overview or a chatbot answers the question above your result, so the user never clicks. Ranking first no longer guarantees the visit. The fix is not to chase the lost click but to make sure your brand appears inside the answer itself, and to widen how you measure success: branded search, direct visits and assisted conversions.
Ask them, because most companies underestimate this. Even if only a fraction of your market starts in ChatGPT today, those users are often the ones researching a high-value purchase, and they arrive already shortlisted, or already talked out of you. GEO is also far cheaper to build before a competitor owns the answer than after.
No, because we do not use tricks. There is a whole cottage industry selling prompt injection, review farms and hidden text, and all of it is fragile and reputationally risky. Our work is the unglamorous version: accurate entity data, genuinely useful and quotable content, correct schema and real editorial mentions. It survives model updates, which is the entire point.
All of the major ones, because they behave differently. ChatGPT and Copilot lean heavily on the Bing index and on brand consensus, Perplexity favors fresh and clearly sourced pages, and Google AI Overviews and AI Mode reward existing organic authority and structured content. We build one foundation, then tune for each engine, with dedicated work for ChatGPT, Gemini, Perplexity, Copilot, and knowledge panel and entity optimization.
Arabic and MENA search
Both, natively. Arabic is not a translation layer bolted onto an English strategy here. We research Arabic keywords in Arabic, write in Arabic, and build citations on Arabic sources, which is a different job with different competitors and a different set of publications worth earning a link from. We run it as Arabic SEO and Arabic GEO, and most international agencies cannot do the second one at all.
Very differently, and that is the opportunity. Ask an engine the same buying question in Arabic and in English and you often get a different set of brands, because the Arabic answer is assembled from a much thinner pool of sources. Fewer competitors have published anything quotable in Arabic, so the bar to become the source an engine reaches for is lower today than it will be next year. We measure both languages separately in the portal for exactly this reason.
Yes, if the language versions are separated properly at the URL level and each one declares the other. The failure we see most often is an Arabic page and an English page targeting the same query with no hreflang between them, so Google picks one and suppresses the other, and neither ranks as well as it should. Getting that right is a technical job before it is a content job, and it is covered under international SEO.
Usually not. One site with correct country and language targeting will serve both, and splitting into two domains means splitting your authority in half and doing the work twice. What does change per market is the content itself: pricing expectations, regulatory wording, the publications worth a mention, and which competitors the engines already name. We run that as separate market work on the same site, and we have a Riyadh page and a Dubai page for the Gulf side of it.
Easier on supply, not on execution. There is far less good Arabic content, so a well-built page faces fewer serious rivals. The catch is that Arabic is harder to do well: dialect versus Modern Standard, transliterated brand and product names that people type four different ways, and right to left layouts that break in themes never tested for them. Cheap Arabic content is easy. Arabic content an engine will quote is not.
What makes VOCTOS different
Three things you can verify before you sign anything. First, every engagement comes with the VOCTOS Client Portal, where AI visibility measurement, SEO, content workflow, paid media and your invoices sit behind one login instead of four disconnected systems. Second, we built our own measurement instead of reselling somebody else’s tracker, and the rules it runs on are printed inside the product so you can argue with them. Third, you can test us before you speak to us: our AI Visibility Checker is free and needs no account, and our homepage has buttons that ask ChatGPT, Claude and Perplexity to tell you whether we are the right choice.
Fair question, because plenty of GEO offers are an old SEO deck with new slide titles. The test is whether the work is organized around prompts or keywords. Ours starts from the questions buyers actually type into an engine, then maps who currently gets named, which sources the answer was built from, and what has to change. We also run engine-specific services for ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, plus entity and knowledge panel work and AI crawler access, because those are different problems with different fixes. If an agency cannot tell you which engine a result came from, they are reporting SEO and calling it GEO.
They overlap, and the labels matter less than what each one targets. AEO is about being the extracted answer in featured snippets, voice results and answer boxes. GEO is about being cited inside a generated answer from ChatGPT, Gemini, Perplexity or Copilot. LLMO and AIO are largely newer names for the same territory as GEO. We run them as one program because the underlying work is shared: a clear entity, extractable content, and sources the engines already trust. Anyone selling them as four separate retainers is selling you the same foundations four times.
Yes, and we will tell you the unpopular part. An llms.txt file on its own does very little, because most AI crawlers still read your HTML and skip the file. What matters is three things together: a valid llms.txt and llms-full.txt listing the pages you want cited, robots rules that let AI search bots in while keeping training bots out exactly as you decide, and clean fast HTML so a bot sees real text instead of an empty script-rendered shell. We do all three rather than shipping a text file and calling it AI optimization.
Yes, from your server logs, as part of AI crawler control. We look at which AI bots are genuinely fetching your pages and how often, so decisions rest on real crawl data instead of the assumption that publishing something means an engine has read it. It is also the fastest way to catch an access problem that no ranking report would ever show you.
Yes, because that is the shape of content generative engines reach for. When someone asks an engine for the best option or the alternatives in your category, the answer gets assembled from comparison pages, category explainers and third-party lists. We map the prompts first, see which sources the engines already pull for them, then build or earn the pages that can occupy those slots. Keyword volume is a secondary input here, not the starting point.
Please do, and do not rely on our own page for it. Our Clutch profile carries a 5.0 rating from verified client reviews, where timeliness, communication and project management are the most repeated themes, and Clutch verifies reviewers directly rather than accepting a form submission. We are also ranked the number one GEO agency in Egypt on TechBehemoths and third for digital marketing in Egypt on DesignRush. And our homepage has buttons that hand the question straight to ChatGPT, Claude and Perplexity, which is a deliberately risky thing for an agency to publish.
Then we fix the website. That is a practical advantage of not being a pure consultancy: we have web development and technical support teams, including WordPress and OpenCart, so a recommendation does not have to sit in your developer queue for two months. If you would rather your own developer implements, you get specced tasks instead and we keep control of the KPIs. What we try hard to avoid is the familiar pattern where an agency delivers advice, nothing gets deployed, and everyone blames the algorithm.
That is a specific job and we treat it as one. There are two halves to it. The measurement half is Brand Health in the portal, which stores what each engine says about you word for word and flags the sentences that are false or damaging. The delivery half is search and online reputation management: correcting the sources the engines draw on, since nobody can edit the model but you can change what it reads. Reviews, forums and press coverage shape the description far more than your own site does.
Yes, and without handing over your details. Our AI Visibility Checker runs your site through 45 visibility signals and puts real buyer questions to live ChatGPT, Perplexity and Gemini, then shows the evidence behind every finding, including which rivals the engines recommend instead of you. We also publish free Chrome extensions such as the VOCTOS Rank Checker. If the score comes back bad you are under no obligation to hire anyone, you will simply know where you stand.
Fully in-house. Every specialist on your account is part of our team: strategy, technical SEO, GEO, content, outreach, paid media and development. Nothing is handed to a freelance marketplace or a white-label vendor you never meet, which also means the person who wrote a recommendation is the person you can question about it. It is the reason we are careful about how many accounts we take on at once, because capacity is a real constraint when nothing is subcontracted.
Subject specialists, organized by industry rather than by word count. For medical work that means doctors writing and reviewing the material in Arabic and English, and the same principle applies in finance, legal and technical niches. This matters more than it used to. Google and the AI engines both weigh whether real expertise sits behind a page, health and finance topics are held to the highest bar of all, and a page written by somebody who genuinely understands the subject is the only kind an engine can safely quote.
We separate earned editorial coverage from paid placements and treat them differently. The priority is always a link a site gives because the content deserves the reference. When we select sites we look at topical relevance to your audience, the editorial quality of the publication, the strength and cleanliness of its own backlink profile, and whether it has real traffic and engagement rather than an impressive DR or DA with nothing behind it. The placement also has to make sense to a reader, not only to a crawler. Where a placement is paid we handle it in line with Google’s guidelines, including rel=sponsored or nofollow where that applies, and we report paid placements separately from earned coverage. What we do not do is buy links in bulk to move a ranking.
Those are trackers and ours is not competing with them on measurement, which in most of them is fine. We reviewed more than thirty of these products before building our own, and the gap was never the number. A tracker tells you a score moved from 58 to 67. It cannot tell you the move came from an accreditation page published three weeks ago, that Gemini picked it up first, that a forum thread which used to carry you has gone quiet, and that fixing the thread is already a task with a name against it. Those four facts normally live in four systems. They sit on one screen here, next to your search performance, your ad spend and your invoices, and the portal is included with the engagement rather than sold as a seat licence. There is a full screen by screen walkthrough if you want to compare it against whatever you are evaluating.
Inside the VOCTOS Client Portal
It is a client-facing platform at portal.voctos.com that comes with a VOCTOS engagement and is not sold as separate software. You log in and see AI visibility scored across five signals for ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, every prompt we monitor, every citation gained or lost, Search Console, GA4 and Semrush unified into one SEO view, live Google and Meta ad performance with waste analysis, and the roadmap, tasks, content approvals, goals and invoices for your account. That is more than 25 modules behind a single login. In our own market research we haven’t seen another agency in the Middle East put this much behind one client login, and we published a full screen-by-screen walkthrough so you can check for yourself.
Because we reviewed more than thirty AI visibility products before building it, and the measurement in most of them is fine. The gap is what happens after the measurement. A tracker can tell you your score moved from 58 to 67. It cannot tell you the number moved because an accreditation page went live three weeks ago, that Gemini picked it up first, that a forum thread which used to carry you has gone dead, and that the fix for that thread is already a task with a name against it. Those four facts normally live in four different systems, and that gap is where clients stop believing the reporting.
Once a month the portal asks every connected engine six direct questions about you: who you are, what you offer, where you are, who you serve, what you are known for, and where they say you fall short. The answers are stored word for word, then a human marks each one correct or wrong and writes the correction underneath. On one client run, an engine stated the company had branches in a city where it has none. That is not a ranking problem or a sentiment problem, it is a false sentence an engine will repeat to anyone who asks, and no visibility chart would have surfaced it. Correcting those sentences comes before any visibility number, because a wrong fact repeats itself every time somebody asks.
Yes. Generative engines rewrite their answers continuously, so a screenshot from last month proves nothing. The portal stores the answer text per engine per run, with the date, your rank at that point, and the brand that outranked you. That is what lets you line a change in wording up against a page you published, a review that landed, or a competitor campaign that started, instead of guessing.
Both, and we print the uncomfortable one. Most agencies report cost per conversion on media spend alone, which quietly leaves their fee out of your true cost of a customer. The portal shows the media-only CPA next to the all-in CPA that adds our management fee, on the same screen as what you pay us and what percentage of total investment that represents. It makes our numbers look worse and your decision better, which is the correct trade.
Rules that are printed inside the product, on the page they govern. We never show a zero in place of a missing number, an unmeasurable metric stays greyed with the reason and the fix, because a zero and an unknown are different facts. Nothing from the last seven days is judged as wasted ad spend, since a click on Tuesday can convert on Friday. Below 100 clicks, a zero-conversion result is marked low confidence rather than stated as fact. Every recommendation prints the threshold it used. And when a data connector fails, the page says which one failed and what it fell back to, instead of drawing a flat line you have no way to interpret.
No, deliberately. The portal cannot change a campaign. A specialist reviews, you approve, we execute. Automation that spends your money without a human in the loop is not a feature we want to ship.
Yes. AI Assistant is its own acquisition channel in the portal, sitting next to Organic Search and Direct, with named sources such as chatgpt.com listed by session. For most clients it is still a small share of sessions and the fastest-moving line on the page, which is exactly why it explains a flat organic number that would otherwise look like nothing happened.
It went live at the start of July 2026 and we rolled it out deliberately slowly, beginning with a limited group of clients so we could watch how the first version was actually used and fix what confused people before widening access. Several of those changes are already in the product. We are still adding accounts in stages rather than switching everyone on at once.
Your login is closed, and the workspace data is kept for twelve months before it is deleted. The reason is practical: clients come back, and a returning client whose prompt history, citation timeline and stored AI answers are intact is in a much better position than one starting from an empty dashboard. If you would rather it was removed sooner, ask and we will delete it. Everything we produced for you, content, links, technical fixes and rankings, is yours regardless and does not live only inside the portal.
AI, content and quality
We use it where it genuinely helps and not where it does not. Research, outlining, data formatting and first-pass structure are faster with AI. The substance is not: the argument, the examples, the numbers and the judgment come from the specialist who owns the topic, and in regulated niches from a qualified reviewer. We will tell you which parts of the process are assisted if you ask, and we will not hand you a thousand words nobody at VOCTOS could defend in a meeting.
Google penalizes unhelpful content, not the tool used to produce it. Its published position is that it rewards quality regardless of how the page was made, and the enforcement that followed has fallen on pages with nothing original in them. That is the real risk with AI writing at scale: it produces content that is technically fine and completely interchangeable, and interchangeable content gets neither rankings nor citations, because an engine has no reason to pick your version of an answer that exists on forty other sites.
A subject specialist first, then you. Nothing publishes on your site without a named person on our side signing off on accuracy and a person on your side approving it in the client portal. An article sitting in review is stopped there until somebody approves it; it does not reach WordPress on a timer. For health, finance and legal topics the reviewer has to hold real credentials in the field, because those are the topics both Google and the AI engines hold to the highest bar.
Situations we get called about
Sometimes, and the first honest job is to work out whether it was the update at all. Plenty of drops that get blamed on an algorithm turn out to be a migration that broke redirects, a noindex shipped by a developer, a seasonal pattern, or an AI Overview that started answering the query above your result. We start by separating those, because the fix for each is completely different, and a recovery plan built on the wrong cause wastes months. Where it genuinely is a quality or helpfulness update, recovery is slow and takes real content work, not tweaks.
Before the new site is built, not after it launches. The expensive version of this call is the one that comes two weeks after a migration when traffic has halved and the old URLs are gone. Involved early, the work is mapping URLs, preserving what already ranks, and getting the new templates right the first time. We run this as SEO migration, and if you need the build itself we have web development in house.
Yes, including the parts most agencies skip: category selection, the service and product lists, review response, and keeping the profile consistent with what your site and directories say about you. That consistency matters more than it used to, because it is the same entity data the AI engines read when they decide whether they know who you are. It runs as local SEO, and the branch level version of it is part of our locations work.
Both, and they are separate disciplines. On your own store the work is category and product page architecture, faceted navigation that does not generate thousands of junk URLs, and structured data that survives a theme update. On a marketplace the ranking rules belong to the platform, not to Google, so the work is listing quality, attributes and reviews inside that platform. We run e-commerce SEO and marketplace SEO separately for that reason.
Google usually can, eventually. Most AI crawlers cannot, and that is the part that catches people out. They fetch your HTML and move on, so a page that renders its content with JavaScript looks like an empty shell to them no matter how good the writing is. If AI citation matters to you, the content that needs citing has to exist in the HTML the server sends. We check that from real crawl logs rather than assuming, as part of AI crawler control.
Partly, and it is usually a targeting problem wearing an SEO costume. Ranking for broad informational queries brings volume that was never going to buy, and the fix is to shift weight toward the queries with commercial intent even though they carry smaller numbers. The other half is what happens after the click, which is conversion work rather than ranking work. We would rather tell you your traffic is the wrong traffic than celebrate a chart going up.
Working with VOCTOS
Voctos is a search agency built for the AI era, based in Egypt and serving clients in more than 22 countries. We run three connected disciplines: SEO for traditional rankings, AEO so answer boxes and voice assistants can extract your content, and GEO so ChatGPT, Gemini, Perplexity and Copilot cite your brand inside the answers they generate. We have spent over 9 years in the search market and delivered more than 500 projects, and we are ranked the number one GEO agency in Egypt on TechBehemoths and a top 10 SEO agency in Egypt on Clutch.
Large agencies are good at scale and process, but you are usually one of hundreds of accounts, running a templated playbook, priced in a currency that inflates your retainer. We are smaller and deliberately specialized: senior people on your account, a strategy written after an audit rather than picked from a tier list, and working fluency in Arabic and MENA search that most international agencies do not have. We also moved into AI search early instead of renaming an existing SEO package.
Because search is global even when the results are local. We have delivered work in more than 22 countries and rank clients in markets including Saudi Arabia, and our team works natively in Arabic and English. Judge us the way you would judge a London or New York agency: on case studies, on the questions we ask in the first call, and on whether our audit tells you something you did not already know.
A few we can point to publicly: a medical laboratory that reached over one million monthly organic visits, 159,200 ranked keywords and 3,600 Google AI Overview citations, while ranking first for 1,186 keywords in Saudi Arabia; a VPN brand that peaked at 65,000 monthly organic visits with 149 pages cited by AI engines; and an education platform that grew search traffic twelve times in ten months. We will walk you through the strategy behind any of them, including the parts that did not work.
There are three ways and you choose. If you have a developer and a marketer in-house, we provide the strategy, specced tasks and KPI control while your team executes. If you would rather not think about it, we do everything end-to-end and take responsibility for the result. And if you want us to share the risk, we agree on KPIs and work on a performance basis.
Engagements run month to month with no long-term lock-in. You can stop at the end of any month. We are upfront that SEO and GEO compound over months, so a very short engagement means paying for foundations you never get the benefit of, but you are not stuck in something you cannot exit. Everything we build, content, links, technical fixes and rankings, belongs to your business permanently.
The specialists you meet, not a junior who inherits the account after the sales call. Depending on scope you get an SEO or GEO lead, a technical specialist, and content and outreach people, coordinated by a single point of contact. You will know their names.
Week one is audit and access: technical crawl, content and entity review, and a competitor benchmark at the prompt level for AI visibility. Week two we agree on the strategy, the priority list and the KPIs. From week three we start shipping, usually technical fixes and the highest-intent pages first because those pay back fastest. Your baseline numbers are recorded in writing, so nobody can move the goalposts later.
Less than you fear, more than zero. Expect a kickoff session, access to your site, analytics and Search Console, one review cycle on content or strategy each month, and a few developer hours if we are not deploying changes ourselves. If your team has no capacity at all, the end-to-end option exists for exactly that reason.
Yes, and the cleanest way in is often a one-off audit or a GEO-only engagement while they continue running classic SEO. If their work is solid we will say so; there is no upside for us in pretending otherwise. If it is not, you will have a documented list of the issues either way.
The ones where we have a track record rather than a guess: e-commerce, healthcare, real estate, finance and insurance, SaaS and technology, education, travel and tourism, legal services, automotive, logistics, construction, home appliances and electronics, media and sports. If your niche is not on that list, say so on the call and we will tell you honestly whether we are the right team for it.
No. Once we take on a client in a specific niche and market, we do not take a competing brand in that same niche and market. You cannot run two conflicting strategies honestly, and we would rather keep one client than lose both.
You get a review of your technical health, your current organic position, the gaps your competitors are exploiting, and a benchmark of how AI engines currently describe your brand, plus a proposal scoped to what that audit finds. The catch is only that we hope you hire us. If you do not, the findings are yours to fix in-house or hand to another agency.
We do not publish a minimum, because the honest answer depends on the project. The same monthly figure can be generous for a focused local campaign and nowhere near enough for a competitive multi-country site carrying technical debt. So we audit first, then tell you what the work costs and what is realistic to expect at that level, including the times when our answer is that the budget is not enough yet and here is what to fix first.
A weekly meeting is standard, plus whichever channel your team actually uses: WhatsApp, email or Slack. For anything about the work itself, messages inside the client portal are usually better, because a comment there stays attached to the page, task or report it refers to instead of scrolling out of a chat thread. Requests you raise anywhere in the portal arrive as tasks with a named owner against them.
We quote in US dollars by default and issue an official invoice before payment. Clients outside Egypt can settle in their local currency by bank transfer without complication. Your retainer, invoice history, what is pending and when it is due all sit in the client portal on the same login as your results, which is unusual on purpose: the fee and the outcome should be readable on the same afternoon.
Yes to both. Brands we work with include Delta Medical Labs, FBS, Al Hokail Medical Group, Planet VPN, Eduverse, ChMeetings, Ogaei and Egypt Pyramids Tours, across healthcare, finance, SaaS, education and travel in Egypt, Saudi Arabia and international markets. Several are written up as case studies with the numbers attached. And if you would rather hear it from a client than from us, ask on the call and we will arrange an introduction with one who is happy to take it.
Budget, contracts and your data
It depends on the service, and we put the strongest version of this in writing. For SERM and online reputation management engagements we carry a results guarantee: if the specific goals and KPIs agreed in writing are not met within the timeframe in your service agreement, you are entitled to a full refund of the fees for that service period, provided you met your own side of it such as access, approvals and content. The terms are published in our disclaimer and refund policy rather than kept in a drawer. On SEO and GEO we do not offer a refund guarantee, because too much of the outcome sits with Google and the engines, and an agency that guarantees a ranking is telling you something it cannot control. What you get instead is a month to month agreement you can end at any time.
Yes, and it is public. The disclaimer and refund policy sets out where refunds apply, where they do not, and the conditions attached. It is worth reading before you sign anything rather than after, and it should be read alongside your own service agreement, which is the document that defines your specific goals, timeframe and covered fees.
Only the people on your account, because nothing is subcontracted. There is no white label vendor or freelance marketplace with a copy of your analytics. We sign your NDA on request, we do not take a competing brand in your niche and market while we work with you, and your portal workspace is closed when the engagement ends and the data deleted after twelve months, or sooner if you ask.
Not without your permission. The case studies and figures on this site are published with the client aware of it. If you would rather your numbers never appear anywhere, say so at the start and they will not, and that has no effect on the work or the price.
Yes, and that is the point of scoping after an audit instead of selling a tier. The proposal lists the work by month: what ships in month one, what is queued for month three, and which of it is a one time fix versus an ongoing commitment. How we price explains the model, and the AI Visibility Checker gives you a read on your own position before you speak to anybody here.
The work stops and the compounding stops with it, which is the honest cost of a pause. Rankings usually hold for a while and then drift as competitors keep publishing, and AI citations drift faster because the answers get rewritten as models update. Practically, your portal workspace stays intact for twelve months, so a returning client comes back to their prompt history, citation timeline and stored AI answers rather than an empty dashboard.
