Macnificos is an ecommerce focused on Apple products. They sell apple products but also offer technical assistance in order to upgrade devices.
Inside an ultra-competitive market field with very short profit margins and hyper-aggressive sales, they contact SEOCOM to help optimize their paid campaigns.
Objectives
The main goal was improve the revenue and ROAS in the Google Ads campaigns by a +20% comparing with previous season Black Friday. A 180º change in the campaign setup was needed in order to adapt to the incoming Black Friday sale.
Focus
Shopping and Search campaign reboot. Use of Smart Shopping and Smart Display Keyword optimization according to CTR´s and CPC´s. Custom messages and ad extensions according to promotions. Bid strategy optimization Multi-channel strategy. Use of display remarketing
Results
This campaign exceeded all the expectations. With an investment 17% lower than the previous year we achieved +72% revenue and +5600% ROAS These campaign adjustments also positively impacted the bounce rate and conversión rate.