Amanleek is an online insurance broker, licensed by Egypt’s Financial Regulatory Authority since 2019, that lets people compare health and car insurance from 18 insurers. When VOCTOS started in June 2025, its Arabic and English front end was an Angular app that sent Google an empty page, and a site: check returned just 15 indexed pages. Over a four-month sprint we specified the rendering fix, rebuilt the keyword map and repositioned content around how Egyptians actually choose a policy. Check if Google can read my site
التحدي
Google could not see most of what Amanleek had built. The Arabic and English front end at amanleek.com/ar/ and /en/ ran on Angular with client-side rendering, so the HTML the server returned was an empty <app-root> tag and a stack of scripts. Headings existed only after JavaScript ran, and the main navigation links were generated by script instead of being written as standard links.
Google can render JavaScript in a second pass, but it is slower and less reliable than reading HTML, and the major AI crawlers do not execute JavaScript at all. For a broker competing on commercial Arabic queries, the pages that should sell policies were close to invisible in both Google and AI answers.
Our June 2025 audit logged 10 issues, 7 of them major: client-side rendering, duplicate content across the main domain and a subdomain, missing meta tags, headings only in rendered HTML, JavaScript-generated internal links, missing meta robots, and a robots.txt with the wrong rules. The XML sitemap listed blog posts but not one main commercial page. In our August 2025 benchmark, Amanleek had 0 tracked keywords in Google’s top 3 and 7 in the top 10, against 38 and 106 for the strongest competitor.
الاستراتيجية
Pillar 1, make the site readable: we specified the move from client-side to server-side rendering with Angular Universal, so the first HTML response carries the whole page, plus standard anchor links, complete meta tags, corrected robots.txt rules and a sitemap that includes the main pages. Today the Arabic homepage returns 347,864 bytes of server-rendered HTML with 33 headings and 50 crawlable links.
Pillar 2, one query per commercial page: Arabic and English keyword research, a keyword gap against direct competitors, and a keyword map that gave every main page one primary query. We rewrote titles and descriptions for 9 Arabic and 8 English pages, and the homepage title and description live today are the ones we wrote.
Pillar 3, content for how Egyptians choose insurance: comparison plans for the most-searched insurer pairs, competitor-query content built on an honest alternative angle, a plan to merge two overlapping car-insurance articles into one guide, and a Search Console review that traced 43 declining queries back to pages that never targeted them.
Pillar 4, AI search: an llms.txt file deployed in September 2025, an AI Overview opportunity review, and page structures written to be quoted. By the end of month four, Google’s AI Overviews were citing Amanleek for three commercial health-insurance queries.
ما الذي فعلناه
- Ran a full technical audit of the Angular front end and ranked 10 issues by impact.
- Specified the move to server-side rendering with Angular Universal so crawlers receive complete HTML.
- Rewrote robots.txt around the sitemap and specified a sitemap that lists every main commercial page.
- Specified 301s and canonical rules to consolidate duplicate content between the domain and a subdomain.
- Completed Arabic and English keyword research, a keyword gap analysis and a keyword map for every main page.
- Rewrote meta titles and descriptions for 9 Arabic and 8 English commercial pages.
- Benchmarked speed, indexation, schema and rankings against three direct competitors.
- Traced 43 declining Search Console queries to their cause and built a page-by-page recovery plan.
- Planned comparison and competitor-query content around the most-searched insurer pairs.
- Planned the merge of two overlapping car-insurance articles into one guide behind a 301 redirect.
- Audited toxic backlinks, filed a disavow and mapped redirects for 404s reported in Search Console.
- Deployed llms.txt and set up Search Console, GA4, Bing Webmaster Tools and uptime monitoring.
النتائج
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#1
Google Egypt for “Best Insurance Company” in arabic
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19
Keywords in Google’s top 3 in Egypt, up from 10 in June 2025
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448
Keywords ranking in Google Egypt
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668
Referring domains linking to amanleek.com
Amanleek Keywords by Google Position
Semrush, Google Egypt database
- 448 All ranking
- 133 Top 20
- 64 Top 10
- 19 ضمن أفضل 3
اطّلع على نتائج البرامج نفسها مع عملاء آخرين.
VOCTOS بالأرقام
VOCTOS فريق من المتخصصين في SEO وGEO وAEO، تأسس لخدمة منطقة الشرق الأوسط وشمال أفريقيا وما بعدها. وراء كل رقم من الأرقام التالية نتيجة حقيقية: زيارات عضوية أكثر، وحضور أقوى في إجابات الذكاء الاصطناعي، ونمو ملموس للشركات التي نعمل معها.
10
ضمن أفضل 10 وكالات SEO في مصر على Clutch
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9+
أعوام من الخبرة في سوق البحث
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500+
مشروع منجز
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22+
دولة نخدمها
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100+
شهادة من عملائنا
المدونة
كل المقالات
الأسئلة الشائعة
VOCTOS, an SEO and GEO agency based in Cairo, ran a four-month technical SEO and GEO program for Amanleek from June to September 2025. The work covered how the Angular site renders for crawlers, the Arabic and English keyword map, content strategy and AI search readiness.
Amanleek’s Angular front end used client-side rendering, so the server returned an empty <app-root> element and the content only appeared after JavaScript ran. VOCTOS specified server-side rendering with Angular Universal. The Arabic homepage now returns fully rendered HTML with 33 headings and 50 crawlable links.
Yes. On 28 September 2026, amanleek.com ranked first in Google Egypt for “افضل شركة تأمين” (best insurance company) and was the first source cited in the AI Overview for that query.
Yes. By September 2025, the fourth month of the program, AI Overviews cited Amanleek for three commercial queries: “عروض شركات تأمين طبي”, “ارخص تامين طبي للشركات” and “اسعار التامين الطبي للموظفين”. In September 2026, Semrush counted 24 Amanleek pages cited across AI Overview, AI Mode, Gemini and ChatGPT in Egypt.
Yes. Vercel’s 2024 analysis of AI crawler traffic found that GPTBot and ClaudeBot fetch JavaScript files but do not execute them, so a client-rendered page is close to empty for them. Server-side rendering puts the content in the first HTML response, which both Google and AI crawlers can read.
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