Be the answer in ChatGPT & AI Overviews
We promote websites not only in search but also in AI systems — ChatGPT, Perplexity, Google Gemini and more. We help you appear in the answers users get without ever clicking through to search.
How it looks for the user
The AI generates a ready-made answer and decides for itself which sources to show the user
To choose a contractor, assess their SEO experience, ability to work with AI visibility, content structure, case studies, and a transparent promotion strategy.
VOCTOS in numbers
VOCTOS is a team of search-marketing and digital experts with years of experience growing brands online.
16
in the industry ranking
#1
GEO agency in Egypt on TechBehemoths
#3
Digital Marketing agency in Egypt on DesignRush
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9+
Years in the search market
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500+
Projects delivered
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22+
Countries served
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100+
Letters of thanks
Trusted by
Why Classic SEO No Longer Delivers Full Results
Users increasingly get answers without ever visiting websites
AI systems are taking a share of search traffic
Even ranking #1 in Google or Bing no longer guarantees clicks
Businesses lose the audience that's moving to AI
To keep and grow your traffic, you need to work not only with search but also with AI answers, where users increasingly make their decision.
What You Get from AI Search Optimization
The service builds an additional layer of brand visibility — not only in the SERP but also in AI answers, where your audience is already looking for recommendations, contractors and solutions
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1
Visibility in AI
Your site appears in AI answers across commercial and informational scenarios
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2
More brand mentions
AI starts using your brand as a source instead of ignoring it in favor of competitors
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3
Additional traffic
You gain an audience from a new channel — users who arrive after interacting with an AI answer
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4
Increased trust
Users see your brand inside the ready-made answer, which strengthens your company's authority
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5
Broader query coverage
Your site appears across more user scenarios and prompts
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6
Integration with SEO
AI promotion strengthens your current SEO strategy rather than replacing it
Why it is different
AI search is not classic SEO
The goal, the surface and the signals are different. So is the work.
AI search is not classic SEO
| Classic SEO | AI Search Optimization | |
|---|---|---|
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Goal
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A ranking on a results page | A mention inside the AI answer |
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Real estate
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Ten blue links | A short list of a few brands |
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What wins
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Keywords, backlinks, on-page | Entity, trust, quotable content |
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Where you appear
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Google results | ChatGPT, Perplexity, AI Overviews, Gemini |
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How you measure
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Positions and clicks | Citations and share of AI answers |
Clearing up the terms
What is the difference between AI Search Optimization, GEO and AEO
Three names get used interchangeably. Here is what each one actually covers.
What is the difference between AI Search Optimization, GEO and AEO
| AI Search Optimization | GEO | AEO | |
|---|---|---|---|
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Definition
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The umbrella work of making your brand visible everywhere AI answers are generated. | Optimizing your site so generative engines cite it as a source inside their answers. | Structuring content so it is picked as the direct answer to a specific question. |
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Main focus
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Overall brand presence across AI platforms alongside classic search. | Being cited and recommended inside generated answers. | Winning answer boxes, People Also Ask and voice results. |
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How results show up
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Brand mentions, AI referral traffic and growth in branded search. | Citation frequency in ChatGPT, Gemini, Perplexity and AI Overviews. | Direct answer boxes, featured snippets and assistant replies. |
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Main levers
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Strategy across entity, content, authority and technical access. | Entity clarity, quotable content and third-party trust signals. | Question-first structure, schema markup and concise answers. |
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How we measure it
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One combined report: citations, mentions and AI referral traffic. | Share of citations per engine for your target prompts. | Coverage of answer boxes and question-level visibility. |
Choosing between them
GEO or AEO — which one you actually need
They get sold as the same thing. They are not, and buying the wrong one wastes a quarter. Here is the honest split.
Engine-by-engine playbook
Six engines. Six different judges.
Each AI engine picks its sources differently — so we run a dedicated playbook per engine. Pick one to see how it judges, and how we win it.
How we win it
- Full access for its crawlers + extractable structure
- Brand mentions on the media & communities it reads
- Quotable 40–60-word answers, consistent entity data
How we win it
- Classic SEO first — you can't be cited if you can't rank
- Answer-first blocks + schema on every money page
- Passage-level structure so any H2 lifts cleanly
How we win it
- Entity-clarity scoring + same-data-everywhere cleanup
- Organization & Service schema across the whole site
- YouTube & Business Profile aligned to one story
How we win it
- Freshness cadence — priority pages re-verified & re-dated
- Q&A structure mapped to real user prompts
- Managed presence on the communities it cites
How we win it
- Bing Webmaster Tools + IndexNow from week one
- Schema depth tuned to Bing's stricter parsing
- The surface most competitors never optimize
How we win it
- Documentation-grade pages Claude can quote without guessing
- ClaudeBot and Claude-User allowed in robots.txt
- Plain-text facts — scope, pricing, turnaround — never locked inside images
We test your brand against all six engines — and show you exactly where you're invisible.
The Four Pillars Behind Every Engagement
Every engagement opens with Prompt-Gap Analysis, the reverse engineering of the questions your buyers put to ChatGPT, Perplexity and Gemini. The four pillars are then executed against that map.
Entity Authority
We build one unambiguous record of who you are, what you sell and where you operate, so a model can resolve your brand instead of routing around it.
Learn more →Citation Engineering
We aim digital PR at the exact publications the engines already cite in your category, rather than at a media list sorted by domain rating.
Learn more →Structured Data
We write a connected Schema.org graph so your business facts are stated for the machine instead of left to inference.
Learn more →Share of Voice Measurement
Our client dashboards replay the same prompt set on a schedule across ChatGPT, Claude, Gemini and Perplexity, so movement is a time series.
Learn more →How AI Search Optimization Works
We don't just publish content. We build a system that makes your site a relevant, convenient source for AI models
AI results analysis
We study what answers AI models give in your niche and which sites they use
- Search scenario breakdown
- Competitor analysis in AI
- Identifying citation patterns
AI semantics collection
We compile the questions and scenarios users ask AI models
- Intents and prompts
- Commercial scenarios
- Map of user questions
Content optimization
We create and refine pages for the AI format: structure, answers, FAQ, expert content
- Structured blocks
- Clear answers to questions
- Content built to be cited
Authority building
We work with external signals: publications, mentions, directories, ratings and media
- External sources
- Trust signals
- Scaling your presence
Measurement & reporting
We track your citations engine by engine and double down on what actually moves them
- Citations tracked per engine
- Answer share over time
- Monthly reports you can check
Continuous Optimization
We use the reports to refine content, targeting, and authority signals — creating an ongoing loop that keeps improving your AI visibility every month.
- Monthly strategy updates
- Content refresh based on data
- Expanding to new AI engines
Everything under AI Search, GEO and AEO
One team for every AI surface and the foundations underneath. Each card links to its own page.
ChatGPT Optimization
Get cited and recommended inside ChatGPT answers and ChatGPT Search.
Learn more → Engines
Google AI Overviews
Show up in Google AI Overviews and AI Mode at the top of search.
Learn more → Engines
Gemini & AI Mode
Get surfaced by Gemini across Google and its wider ecosystem.
Learn more → Engines
Perplexity Optimization
Become a named, linked source in Perplexity answers.
Learn more → Engines
Claude Optimization
Be the source Claude quotes in research and long-form answers.
Learn more → Engines
Microsoft Copilot
Get cited inside Microsoft Copilot answers across Windows and Bing.
Learn more → Foundations
GEO (Generative Engine Optimization)
The full generative engine optimization program across every AI surface.
Learn more → Foundations
AEO (Answer Engine Optimization)
Structure content so answer engines lift it straight into replies.
Learn more → Foundations
llms.txt & AI Crawlers
Correct crawler access and an llms.txt that points AI to your best pages.
Learn more → Foundations
Entity & Knowledge Panel
Build the verified brand entity AI systems and Google recognize.
Learn more → Foundations
AI Visibility Audit
See where you appear, and where you do not, across AI answers today.
Learn more →INSIDE THE VOCTOS CLIENT PORTAL
Every engine on one screen, refreshed on a schedule you can check.
Six screens from the live client portal. AI search work only means something if you can see the answers, so we show you all of them: the score, the prompts behind it, the pages each engine quoted, the brands named beside you, and everything said about you across the web. The screenshots below are live views of a demo workspace. The layout is exactly what you get; the figures inside are demo data.
One score out of 100, built from six measured signals: visibility, authority, citation quality, sentiment, entity strength and share of voice. Underneath it sits the part most clients read first — what the engines actually say when asked who you are, what you sell, where you operate and who you serve. Every answer is stored word for word and marked correct or wrong, so a false claim, a service you dropped or a city you never opened in, is something you can see and we can go and fix. No ranking report will ever surface a sentence like that.
Our cases
All cases
GEO Services for Delta Medical Labs
GEO
1M+ monthly organic visits and 159,200 ranked keywords, 1,800 Google AI Overview citations, while ranking #1 for 1,186 high-volume keywords in KSA.
SEO & GEO for Ogaei Virtual Care
GEO
From 3 to 7,931 monthly organic clicks in 7 months, 2.9M+ impressions, and 40+ keywords in Google’s Top 10.
Arabic SEO, GEO & guest posting for VPNly
SEO
65K peak monthly organic visits, 55 guest posts, and 128 pages cited by AI engines.
Website promotion Eduverse
SEO
Increased search traffic 12 times in 10 months: 45% of requests in the TOP 5, 55% in the TOP 10
Client reviews
All reviewsegyptpyramidstours.com
Marcous Fathy
Business Development Manager
We've just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.
24 September 2023
drserkanaygin.com
Dr. Serkan Aygın
Hair Transplant Surgeon
VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.
7 December 2021
vpnarabi.com
Samy Amin
Head of Editorial, VPN Arabi
VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.
1 June 2025
Saif Cabinets Decor
Abraam Samy
CEO of Saif Cabinets Decor
When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google's first page for over 55 keywords, with organic traffic up around 170%.
4 June 2026
serialtranslation.com
Samy Ibrahim
General Manager of Serial Translation
VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.
15 July 2022
royalhaircenter.com
Dr. Mathew John
Senior Surgeon
When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We've grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.
11 August 2021
nsfx.com
Rami Dawud
Marketing Manager
Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand's online presence.
1 May 2019
marketingcollege.com
Nahed Maher
Brand Ambassador
SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.
16 October 2016
nrg-digital.com
Ahmed Sabbour
CEO
It's been a real pleasure working with Beshoy. He's innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.
16 October 2016
vintage-vaults.com
Sherif El-Haddad
Founder / CEO
Beshoy has done a great job increasing our SEO ranking. He's also helped boost our conversions and improve the website.
7 December 2023
The Team
The whole team
Head of SEO and GEO
Beshoy Adel
Senior SEO Specialist
Monika Gabriel
Senior Full-Stack Web Developer
Reem Sameh
Head of PPC
Keroles Mousa
SEO Specialist
Tasneem Moustafa
Link Building Specialist
Shadi Milad
SEO Specialist
Aya Kandil
SEO Content Writer
Marina Magdy
Who this works best for
The service is especially effective for niches where the user's decision depends on trust, expertise and the completeness of the answer
A good fit
Not a fit
Straight answers
What AI search work can and cannot do
This field is three years old and full of people selling certainty. Here is the line we hold on every engagement.
What it does
- ✓Get your brand named in the answer, on questions where there is no second page to fall to.
- ✓Correct what the models already state about you, which is a different and more expensive problem than being absent.
- ✓Show you which competitor is being recommended in your place, per engine and per question.
- ✓Feed your classic SEO at the same time, because entity and structure work lifts both.
- ✓Give you a stored answer history you can re-run yourself, rather than a screenshot we chose.
What it does not
- ✗Guarantee a specific answer from a specific engine. Generative output is probabilistic and rewritten constantly.
- ✗Work in a week. Signals have to be crawled, indexed and re-read before a model changes its mind.
- ✗Replace SEO. AI Overviews is built on Google's index, so a page that cannot rank usually cannot be cited either.
- ✗Help a brand with nothing to say. Models cite sources that add information, and a page repeating the consensus gets skipped.
- ✗Be proved by a screenshot, which is why we hand you the history and the prompt instead.
Want to know where you stand before committing to anything? Run the free scan. See it for yourself →
How we can work together
Which format suits you
You have a developer and a marketer
We provide the strategy, tasks + specs and KPI control.
This suits me→You need it done turnkey
We do everything ourselves and take full responsibility for the result.
I want turnkey→I want KPIs and pay-for-performance
We agree on KPIs and lock them into the contract.
Show the KPI model→AI Search Optimization Plans & Pricing
You can start as a pilot and scale it into a full AI search strategy, integrated with your SEO and content marketing.
Basic AI Search Optimization
For basic AI-search presence and first stable citations in AI answers
- Promotion in Google AI Overview
- Promotion in Bing Copilot
- Analysis of site citation in AI models
- Work with content and page structure
Standard SEO + AI Search Optimization
An effective combination of classic SEO and AI-answer promotion
- Promotion in Alice, Gemini, ChatGPT, Perplexity and DeepSeek
- Analysis of site citation in AI models
- Content creation for AI scenarios
- Classic SEO promotion
Comprehensive — All Channels
For brands that need a comprehensive presence strategy across all promising channels
- Promotion across all major AI models
- ORM/SERM in the context of AI
- Content marketing
- Full-scale classic SEO work
Available once the site has basic technical optimization in place.
Frequently Asked Questions
AI Search Optimization is the work of making your brand visible inside AI-generated answers — ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. It combines GEO (being cited as a source), AEO (owning the direct answer) and solid SEO foundations, so your brand is named when buyers ask AI instead of typing a search query.
GEO is the practice of structuring your website and content so AI models like ChatGPT, Gemini, Perplexity, and Google AI Overviews can understand, trust, and cite it as a source. Instead of just ranking a link on a results page, GEO earns your brand a place inside the AI’s actual answer.
GEO works alongside SEO, not instead of it. Strong technical SEO and authoritative content are the foundation AI models draw on, so we run both together: classic SEO keeps you visible in traditional search, and GEO makes sure the same content is structured to be cited in AI answers.
We track how often your brand is mentioned or cited across ChatGPT, Gemini, Perplexity, and Google AI Overviews for your target queries, alongside referral traffic from AI platforms and shifts in branded search volume. You get a monthly report showing citation frequency, not just rankings.
Most clients see early citation gains within 6 to 10 weeks, once restructured content is published and indexed. AI models refresh their retrieval data on different cycles, so full, compounding visibility typically builds over 3 to 6 months.
No ethical agency can guarantee a specific AI citation, since AI providers control their own retrieval and answer logic. What we commit to is a structured, evidence-based process, content built the way AI systems are proven to cite, tracked and reported transparently every month.
We optimize for ChatGPT, Google Gemini, Google AI Overviews, Perplexity, and Microsoft Copilot, the platforms with the largest and fastest-growing share of AI-driven search traffic.
Yes, arguably more so. AI models often favor clear, well-structured, trustworthy content over sheer domain age, so a smaller site with disciplined GEO content can earn citations faster than it could win a competitive Google ranking.
Yes. We build GEO strategies in both Arabic and English, tuned to how each language’s AI models retrieve and cite content, so MENA brands can win visibility in both markets.
GEO is the broad practice of earning citations across AI systems. AEO is the narrower craft of structuring content so an engine can lift a clean answer. We run them together.
With a free AI visibility audit. It shows where you currently appear across the major engines and where the gaps are, so we can prioritize the work that moves your citations first.
