Al Mouwasat is a Saudi private hospital group with a bilingual Arabic and English website at mouwasat.com. Since VOCTOS took over its SEO in December 2023, estimated monthly organic visits from Saudi Arabia have climbed from 182K to a peak of 314K, non-brand traffic has grown 2.9X, and 72 of its 107 priority keywords now sit on Google's first page, up from 4. Google's AI features now show the hospital's patient guides 1.72M times a quarter. Get my hospital's AI search audit
المهمة
Al Mouwasat had a strong brand and a weak non-brand presence. In November 2023, the month before VOCTOS started, Semrush estimated 182,399 monthly organic visits from Saudi Arabia, and 171,228 of them, about 94%, came from people already searching for the hospital by name.
The searches that bring in a new patient told a different story. Of the 107 Arabic keywords we agreed to track on Google.com.sa, only 4 ranked in the top 10 in December 2023, none ranked in the top 3, and 74 were not in the top 50 at all. The highest-demand searches were the weakest: “مستشفى في المدينة المنورة” (hospital in Madinah, 1.62M monthly searches) and “حساب الوزن المثالي” (ideal weight calculator, 145,200) were not in the top 50, and “مستشفي الجبيل” (Jubail hospital, 145,200) sat at position 12.
The first audit also found work under the surface: crawl rules in robots.txt and meta robots that needed tightening, a backlog of spammy referring links, and Search Console and GA4 tracking that had to be set up properly before any result could be measured.
الحل
Pillar 1, a technical base Google could trust: a full technical audit in December 2023, Search Console and GA4 set up and verified, robots.txt and meta robots rules rewritten so crawling went to pages that should rank, a speed analysis of the main templates, and a spam link review that ended in a disavow file submitted in March 2024.
Pillar 2, one intent per page: Arabic keyword research and a keyword gap analysis, then a map of 107 high-intent keywords, each tied to one hospital, specialty or service page and tracked every month on Google.com.sa. Ranked pages were reviewed against their target query and optimised on-page.
Pillar 3, content patients actually search for: a content gap analysis and a content plan built around the medical questions people ask before they choose a hospital, plus a featured snippets report that mapped which answers could be won.
Pillar 4, local and authority signals: Google Business Profile recommendations, Saudi business citations, Arabic structured data, and monthly link building with a written report for each month.
Pillar 5, AI search: when the hospital launched its new website in 2025, we audited the new build, carried the open issues over from the old site, set up AI visibility monitoring and specified an llms.txt file. The pages Google’s AI features show most today are plain-answer patient guides, led by the Arabic guide to warning signs after a child’s head injury.
ما الذي فعلناه
- Ran a technical SEO audit of mouwasat.com in December 2023 and set up Search Console and GA4 tracking.
- Built Arabic keyword research and a keyword gap analysis, then a map of 107 high-intent keywords tracked monthly on Google.com.sa.
- Optimised the main hospital, specialty and service pages on-page, then reviewed every ranking page against its target query.
- Rewrote robots.txt and meta robots rules so crawling went to the pages that should rank.
- Ran a speed analysis of the site's main templates.
- Reviewed spammy backlinks and submitted a disavow file in March 2024.
- Specified Arabic structured data for the site.
- Ran an in-depth competitor analysis and a content gap analysis against other Saudi hospital sites.
- Built a content plan around the medical questions patients search before choosing a hospital.
- Mapped featured snippet opportunities for the content team.
- Delivered Google Business Profile recommendations and Saudi business citations.
- Ran monthly link building with a written report for each month through 2025.
- Audited the new website after its 2025 launch, set up AI visibility monitoring and specified an llms.txt file.
النتيجة
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314K
Monthly organic visits from Saudi Arabia at peak (Semrush, December 2025), up from 182K before VOCTOS
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2.9X
Non-brand organic traffic, from 21.8K a month (February 2024) to 63.4K (July 2026)
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18X
More priority keywords on Google page 1: 4 in December 2023, 72 in October 2025
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1.72M
Impressions in Google AI features in 3 months (Search Console, July to October 2026)
Priority keywords on Google page 1
107 Arabic keywords tracked monthly on Google.com.sa: 4 on page 1 before VOCTOS, 72 by October 2025
- 4 ديسمبر 2023
- 72 أكتوبر 2025
The full write-up covers the baseline, the month-by-month work, every keyword that moved, the AI search data and what did not work.
أرقام VOCTOS
تضم VOCTOS فريقًا من المتخصصين في تحسين محركات البحث وGEO وAEO، يخدم منطقة الشرق الأوسط وشمال أفريقيا وما بعدها. وخلف كل رقم أدناه نتيجة حقيقية: زيارات عضوية أكثر، وحضور أقوى في إجابات الذكاء الاصطناعي، ونمو قابل للقياس للشركات التي نعمل معها.
3
ضمن أفضل 3 شركات SEO في مصر على Clutch
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9+
أعوام من الخبرة في سوق البحث
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500+
مشروع منجز
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22+
دولة نخدمها
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100+
شهادة من عملائنا
المدونة
كل المقالات
Al Mouwasat case study FAQ
The first top-3 positions came within two months. By February 2024, “اشعة نووية” had moved from position 23 to #1 and “افضل مستشفى في الدمام” from 18 to #1 on Google.com.sa. Across the 107 tracked keywords, the top-3 count went from 0 in December 2023 to 32 in October 2025, with 12 at #1.
No, although brand demand is most of the traffic. Semrush’s estimate of non-branded organic traffic from Saudi Arabia rose from 21,847 a month in February 2024 to 63,382 in July 2026, about 2.9 times. Total estimated organic traffic went from 182,399 in November 2023 to a peak of 314,704 in December 2025.
In Search Console, Google’s AI features showed mouwasat.com 1.72M times between late July and late October 2026, and daily impressions roughly tripled from about 12,000 to about 38,000 over that window. Semrush counts 249 AI mentions and 195 cited pages in Saudi Arabia across ChatGPT, Google AI Overviews, AI Mode and Gemini, with an AI Visibility score of 49.
Semrush traffic figures are estimates, not analytics, and the estimate fell to 128,956 in January 2024 before it recovered, so we compare against November 2023 instead of that low point. Rank positions come from a monthly tracker on a fixed list of 107 keywords, while Search Console reports an average across every query. The two are measured differently and should not be mixed.
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