Month 7 — Restaurant & Café Digital Menu · Saudi Arabia Market Dominance
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MBSHR Technologies — Digital Menu SEO Results
7-month SEO campaign for Saudi Arabia’s leading QR digital menu platform · mbshr.sa · November 2023 – May 2024
A Saudi Arabia-based hospitality tech company offering QR digital menus, AI virtual waiters, and smart ordering systems for restaurants and cafes.
MBSHR had no organic search visibility in Saudi Arabia despite having innovative restaurant technology products. Most keywords “Not in top 50” at campaign start.
The Challenge
Rank in Google for QR digital menu keywords. Build brand authority in Saudi hospitality tech. Reach page 1 for high-intent restaurant and cafe menu searches in Arabic and English.
Pillar 1: Technical SEO Foundation
- Full website technical audit — fixed 48 warnings, 1 error
- Crawlability optimization: 95% crawl score achieved
- HTTPS audit and performance improvements (96% performance score)
- Site architecture and internal linking improvements
Pillar 2: Keyword Research & Arabic/English Targeting
Identified 30 high-value Arabic keywords (منيو QR, منيو كافيه, منيو رقمي) and 18 English keywords (Digital QR Menu, Smart Digital Menu). Mapped search intent: Commercial, Informational, Navigational. Prioritized pages by ranking potential.
Pillar 3: On-Page SEO & Content Optimization
- Optimized meta tags, headers, and content for all main service pages
- Created informational blog content targeting longtail Arabic keywords
- QR menu landing pages optimized for local Saudi Arabia searches
- Built 631 backlinks across 127 referring domains through directory submissions and industry platforms
Results
+66% increase in organic traffic in 7 months. 4.8% organic CTR. 22,000 monthly impressions. +157% conversion growth in May 2024. 8 keywords ranking in Top 3 positions on Google.com.sa
SEO Team
What did we do? A 3-pillar SEO execution built for Saudi hospitality tech market dominance.
1.
Technical SEO Audit & Foundation (Month 1–2)
- Comprehensive technical SEO audit of mbshr.sa
- Fixed critical errors and 48 technical warnings
- Crawlability improved to 95%
- Performance score reached 96%
- Implemented proper hreflang for Arabic/English content
2.
Keyword Research & On-Page Optimization (Months 2–4)
Researched and targeted 48 keywords in Arabic and English related to QR digital menus, smart restaurant ordering, and digital cafe menus. Optimized all main service pages for commercial keywords. Created supporting informational content for longtail queries. 30 keywords entered top 50 within 3 months.
3.
Content Production & Authority Building (Months 4–7)
Scaled content production targeting Arabic commercial keywords (منيو كافيه, منيو الكتروني, منيو باركود). Built 631 backlinks from restaurant and hospitality industry directories. Submitted to local Saudi business directories. Created featured content to capture Featured Snippets for informational queries like “Digital Menu Advantages” and “Digital Menu Benefits”.
4.
Scale, Optimize & Dominate (Month 7 Results)
8 keywords reached Top 3 positions — including #1 for “منيو مقهي الكتروني”, “Digital Menu Advantages”, and “Digital Menu Benefits”. Organic sessions hit 383/month. GSC clicks reached 400/month. Total conversions in May 2024: 59 (conversion rate 11.35% from organic). Average session duration 3:02 minutes — 3x higher than other channels.
The Challenge
Zero Search Visibility
All 30 tracked Arabic keywords were “Not in top 50” on Google.com.sa when the campaign launched in November 2023. No organic presence despite an innovative product.
Competitive Saudi Market
The Saudi restaurant tech market is highly competitive. Established players dominated QR menu searches. MBSHR needed a strategy to break through in both Arabic and English.
Technical SEO Issues
Site audit revealed 1 critical error, 48 warnings, and 158 notices. Crawlability and performance issues were preventing proper indexation of key service pages.
Bilingual Content Gap
MBSHR serves both Arabic and English-speaking restaurateurs in Saudi Arabia and UAE. Content needed to target high-intent keywords in both languages simultaneously.
No Conversion Tracking
Organic traffic was not being tracked or attributed properly, making it impossible to measure ROI. Setting up proper conversion tracking was a prerequisite.
Low Domain Authority
As a growing startup, mbshr.sa had minimal backlink profile. Building domain authority in the competitive hospitality tech niche required aggressive link acquisition.
Growth Timeline: Month by Month
Campaign Launch — All Keywords Not in Top 50
Full technical SEO audit completed. 1 critical error, 48 warnings identified. All 30 Arabic keywords outside top 50 positions. Baseline tracking set up in Google Search Console and GA4.
0 keywords in top 50
First Rankings Appear
Technical fixes deployed. First keywords entered top 50: منيو رقمي (pos. 14), منيو QR (pos. 40), منيو كافيه (pos. 36). On-page optimization of main service pages completed.
12 keywords in top 50
Rapid Ranking Progression
منيو رقمي reached #1. منيو QR dropped to position 16. English keywords entered rankings: Digital Menu Advantages reached #3. Backlink building campaign launched across Saudi directories.
منيو رقمي → #1 | 25+ keywords in top 50
Top 3 Domination Begins
5 Arabic keywords reached top 3. منيو مقهي الكتروني hit #1. All main commercial terms now in top 10. Conversion tracking began in March with positive results. 631 backlinks built.
5 keywords #1–3 | Conv. tracking active
🏆 8 Keywords in Top 3 · 4.8% CTR · +157% Conversions
Best month of the campaign. 8 keywords in Top 3 positions including 3 at #1. Monthly organic sessions: 383. Organic CTR: 4.8%. Impressions: 22,000 (+56%). Conversion Growth: +157%. Avg session duration: 3:02 (3x better than paid). Total backlinks: 631 across 127 referring domains.
4.8% CTR | 22K Impressions | +157% Conv. Growth
Top Ranking Keywords on Google.com.sa
| Keyword | Search Volume | Nov 2023 | Mar 2024 | May 2024 | Change |
|---|---|---|---|---|---|
| منيو مقهي الكتروني | <1K | — | 1 | 1 | 🏆 #1 |
| هندسة المنيو | <1K | — | 1 | 1 | 🏆 #1 |
| مميزات الديجيتال منيو | <1K | — | 1 | 1 | 🏆 #1 |
| منيو QR | 1.2K | — | 3 | 1 | ▲ +2 |
| منيو كافيه الكتروني | <1K | — | 3 | 1 | ▲ +2 |
| Digital Menu Advantages | <1K | — | 1 | 1 | 🏆 #1 |
| Digital Menu Benefits | <1K | — | 1 | 1 | 🏆 #1 |
| cafe digital qr menu | <1K | — | 1 | 1 | 🏆 #1 |
| منيو رقمي | 1.2K | — | 1 | 2 | ▲ Top 3 |
| Smart Digital Menu | 1.2K | — | 7 | 2 | ▲ +5 |
About the Client
MBSHR Technologies (مبشر للتقنيات)
Saudi Arabia’s innovative hospitality tech company providing AI-powered digital solutions for restaurants and cafes. Operating at mbshr.sa with offices in Riyadh (HQ) and Dubai.
AI Virtual Waiter · QR Digital Menu · Smart Ordering
AI Virtual Waiter automates 75% of waiter tasks. Smart QR ordering system enables contactless digital menus. Integrated payment and customer rating solutions for modern restaurants.
Saudi Arabia · UAE · MENA Region
Primary market: Saudi Arabia (google.com.sa) targeting Arabic and English-speaking restaurant owners in Riyadh, Jeddah, and major Saudi cities. Expanding to Dubai and wider MENA.
Dominate QR Menu Searches in Arabic & English
Target high-intent commercial searches from restaurant owners seeking digital menu solutions. Convert organic visitors into demo requests and product signups through optimized landing pages.
Voctos helped MBSHR Technologies dominate the Saudi Arabia digital menu market on Google.com.sa. In 7 months, we took MBSHR from zero organic visibility to 8 keywords in Top 3 positions — including #1 for “منيو مقهي الكتروني” (Electronic Cafe Menu) and “Digital Menu Benefits”. The campaign generated an industry-leading +157% conversion growth in May 2024.
