Search engine optimization (SEO) for an AI agent like ChatGPT? That’s definitely something you would never have heard about a couple of years ago. Google and Bing have long been the go-to options for Internet searches. However, that narrative is gradually changing. AI can now retrieve data from the Internet in real-time to answer user queries, while linking back to the original source. An Ahrefs study found that 63% of websites are now seeing traffic from AI platforms, although currently less than 1% of most sites’ total traffic comes from those sources. There’s high potential for that number to increase as AI tools become more popular and more accurate. Optimizing your website content to be cited by ChatGPT, or any other generative AI, is called generative engine optimization (GEO). And learning to do it right can help boost your website’s visibility, or even create lead opportunities. Let’s see how that works in this article and what GEO factors to consider for ChatGPT. How Does ChatGPT Work For SEO? ChatGPT currently has over 300 million weekly users, receives over 1 billion daily queries, and ranks 9th on the most-visited websites. When the AI-powered chatbot receives a query, it sieves through a large library of pre-trained knowledge to provide answers. These responses are often static, not explicit, and derived from existing data. However, in some cases, especially when the user manually requests it, OpenAI’s GPT can directly access the Internet via Bing’s search engine for real-time answers. The responses occasionally include linked references, which allows users to explore more information on the source website. Notice the additional references in gray boxes, and more details compared to the initial response. Our main focus for GEO is the references. OpenAI further released a prototype look at searchGPT to help users appreciate source materials. Getting your website listed as a source on a bot that’s used by 300 million users weekly is beneficial in different ways: It boosts your website visibility, increases traffic, and adds one more active referring source to your list. Higher visibility can lead to more inquiries and conversions, expanding your customer base and driving business growth. Analyzing referral traffic from the chatbot can provide insights into user interests and behavior, which can inform your content strategy and product development. GPT doesn’t just use your web content to answer user queries; it can also advocate for your brand when asked questions like, “I’m looking to hire an agency for social media management. Which ones do you recommend?” Direct recommendations from ChatGPT can boost trust and save you a ton of effort in converting your leads. GEO vs. SEO: Are They Any Different? Yes, they are different. Brooke Webber, Head of Marketing at Ninja Patches, says, “Generative engine optimization focuses on helping you appear on sites like ChatGPT and Gemini, whereas SEO helps you appear on search engines like Google and Bing. That means you need to go beyond the usual SEO tactics, such as keyword optimization, backlinks, and technical website adjustments. “However, GEO and SEO have quite a number of meeting points, including creating quality content and addressing user intent, as well. So, you can simultaneously implement strategies for both without compromising your website’s performance,” he continues. Moreover, SearchGPT heavily relies on Bing to access the Internet. Thus, optimizing for Bing aligns with tactics to appear in search results within ChatGPT. When it comes to measuring results, SEO performance is typically evaluated by positions, traffic, and conversions using analytics tools provided by target search engines (for instance, Google Analytics and Google Search Console for Google) and other SEO platforms. GEO, on the other hand, expands this by tracking brand mentions, citations in AI responses, and overall visibility across generative engines using tools like SE Ranking. GEO Factors To Consider For ChatGPT We asked ChatGPT for the factors it considers when choosing a website to reference, and it came back with credibility, relevance, accuracy, recency, and engagement. NeilPatel conducted more in-depth research and leveraged ChatGPT’s response to conclude on a few factors: brand mentions, reviews, relevance, website age, recommendations, and authority. This outcome aligns with what we initially deduced. While the age of your website is out of your control, you can optimize the remaining factors to put your website on ChatGPT’s radar. Let’s walk through how to do that. 1. Ensure Crawling by SearchGPT’s Bot is Enabled During the initial release of ChatGPT, numerous websites opted to block OpenAI’s web crawler to prevent their content from being accessed to train AI tools. If your website was among them, your robots.txt file likely includes the directive “Disallow: /” under the “User-agent: OAI-SearchBot” section. This configuration effectively restricts OpenAI’s crawler from indexing your site’s content. To get back on the radar, edit your robots.txt file and insert the following: User-agent: OAI-SearchBot Allow: / This will enable GPT’s search bot to crawl and allow indexing. Even if you’ve never restricted crawling access, you should still check to confirm that there are no issues with your robots.txt file. Additionally, you need to submit your sitemap to Bing via the webmaster tool, since SearchGPT uses Bing to access the Internet in real-time. Getting indexed on Bing increases your chances of appearing on ChatGPT. 2. Create Good Content Similar to Google and Bing, ChatGPT prioritizes delivering quality content in order to boost customer trust, and it will likely steer clear of shallow, generic website content. To receive a green mark, you need to create good content. And you can ace that by following Google’s E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) guidelines. Experience: Demonstrate first-hand experience by incorporating case studies, personal anecdotes, or detailed analyses that showcase your direct involvement with the subject matter. Expertise: Highlight your qualifications, professional background, and the depth of information in your content. To further enhance your perceived expertise, collaborate with subject matter experts or obtain relevant certifications. Authoritativeness: Build authoritativeness by earning mentions from reputable sources, acquiring quality backlinks, and engaging in industry discussions. Publish well-researched articles and whitepapers, or contribute to respected publications. Trustworthiness: Establish trustworthiness by ensuring accuracy in your information, citing credible sources, maintaining a professional website design, and providing clear contact information. Trust seals, customer testimonials, and adhering to data protection standards further reinforce your site’s reliability. E-E-A-T primarily helps you gain more visibility on the Internet, and the more visibility your website has, the more brand mentions and positive reviews you get. The mentions and reviews are a badge of your credibility—a factor ChatGPT highly considers when reviewing content and sources to use. Other things you can do to make your site a go-to source for GPT: Don’t create scanty articles. Be as comprehensive as possible about a topic without adding fluff. The goal is to give search engines and GenAIs all the data they need in one place. Apply proper formatting with hierarchical headings. This not only aids user readability but also helps ChatGPT scan your content faster and extract useful information. Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers, encourages “Incorporating keywords in strategic areas. This includes your headings, introduction, meta title, and meta description. Keyword stuffing does not significantly increase your chances of being referenced or recommended by AI, and it might instead attract penalties from search engines.” Add valuable statistics. Original figures help GPT vet the information it’s getting from your website. Ensure accuracy as much as possible. You can do this by reviewing your content for grammatical errors, clarity, and coherence. You also want to avoid adding untrue claims that can affect your credibility. Frequently audit content for recency. Remove outdated statistics, add fresh content to keep your website evergreen, and remove pieces that do not add value. Michael Nemeroff, Co-founder & CEO at RushOrderTees, says, “Good content addresses user intent, also known as search intent, which refers to the goal a user has when typing a query. Primarily, most of the queries on ChatGPT are informational, which means you should focus on digging out the ‘what is?’ of your target audience. Then create detailed content addressing these informational queries so that ChatGPT can reference them.” 3. Optimize Your About Page Optimizing your website content, such as blogs and case studies, enhances their likelihood of being used in providing answers. However, this alone doesn’t necessarily position your brand as the preferred choice for the services you offer. To enhance your brand’s presence on relevant recommendation lists, it’s essential to optimize your “About Us” section by providing comprehensive and engaging information. Clearly articulate your mission statement and values. Share your company’s

VOCTOS has proudly been recognized as a 2025 Google Premier Partner, a prestigious distinction that places us among the top 3% of digital marketing agencies globally. This recognition is a testament to our commitment to innovation, advanced expertise in Google Ads, and the measurable results we achieve for our clients across the Middle East and North Africa. VOCTOS and Google: A Strategic Partnership for Growth As a Premier Partner, VOCTOS clients unlock unprecedented advantages: Exclusive Early Access: Benefit early from Google’s latest beta features, tools, and advertising products—keeping your campaigns ahead of the competition. Dedicated Google Support: Enjoy priority technical assistance and direct access to Google’s advanced support teams, ensuring swift campaign optimizations and troubleshooting. Tailored Insights and Reports: Receive in-depth market intelligence, consumer trends analyses, and regular performance reports, empowering smarter, data-driven decisions. Advanced Training: VOCTOS’ team participates in ongoing specialized training by Google, ensuring your campaigns are managed by certified, up-to-date professionals at the forefront of digital marketing. Commenting on this milestone, VOCTOS CEO said: As digital pioneers in Egypt and the region, we have long believed in the power of combining human creativity with the best technology. Earning Google Premier Partner status reinforces our ability to deliver innovative solutions, whether it’s high-ROI eCommerce advertising, precision-targeted search campaigns, or breakthrough YouTube strategies. Our clients trust us to manage millions in ad spend each year, and our Google partnership enables us to exceed their growth objectives time and again. About the Google Partners Program The Google Partners program identifies and supports the world’s best marketing agencies managing Google Ads for other brands and businesses. Premier Partner status is reserved for agencies that not only demonstrate outstanding ad performance and client retention, but also mastery of the entire Google Ads ecosystem, including Search, Display, Video, and Shopping campaigns. VOCTOS: Leading Performance and Digital Excellence With headquarters in Cairo and a growing regional presence, VOCTOS provides fully integrated digital marketing – from SEO and AI  Visibility Optimization to creative content, paid social, advanced wordpress development, and performance campaigns. Our holistic strategies, robust technology stack, and relentless pursuit of client success make us a trusted partner for ambitious brands seeking to win in the digital world. Today, as a 2025 Google Premier Partner, we reaffirm our promise: to keep our clients at the forefront of digital innovation, deliver maximum results on every campaign, and empower businesses to succeed and scale in a rapidly changing marketplace. Contact VOCTOS today to discover how the region’s premier Google-certified team can accelerate your digital growth.

Choosing the right partner to fuel your business growth in today’s fiercely competitive digital landscape isn’t just a decision—it’s a transformative step. With countless agencies vying for your attention, what distinguishes a truly great digital marketing agency? At VOCTOS, the answer lies in a relentless commitment to excellence, innovation, and results-driven strategy. Decoding Digital Excellence: Why VOCTOS Leads in Egypt As Egypt’s leading digital marketing agency headquartered in Cairo, VOCTOS stands at the cutting edge of the industry. Our seasoned team brings together local expertise and global standards, allowing us to deliver strategies that consistently outperform expectations. The digital marketing space is ever-changing, but our passion for learning and adapting keeps our solutions fresh, relevant, and ahead of the curve. For VOCTOS, excellence is not an aspirational goal—it’s our standard. Deep Local Understanding: Winning in Cairo and Beyond Being a Cairo-based agency isn’t just about geography—it’s about understanding the pulse of the city and its businesses. Our strategies are steeped in local insight yet designed for scalability, ensuring campaigns resonate deeply with the audience whether you’re based in Nasr City or beyond. We infuse every campaign with the vibrant spirit of Egypt’s business community, designing data-driven strategies that connect at both the local and global levels. A Suite of Specialized Services Tailored for Transformation VOCTOS offers a full spectrum of digital marketing services tailored to help brands dominate the digital space: SEO Optimization: Our SEO specialists ensure your business is discoverable on search engines, implementing both on-page and off-page techniques, sophisticated keyword research, and natural link building. AI & GEO Optimization: Harness the power of artificial intelligence and Generative Engine Optimization for maximum online visibility. VOCTOS leverages smart algorithms, real-time data analytics, and GEO techniques to optimize your website for AI-driven platforms (such as ChatGPT and Google’s Search Generative Experience), ensuring your brand is cited and recommended by the latest search engines and AI assistants. Media Buying & PPC: We carefully manage and optimize campaigns across platforms like Google, Facebook, and LinkedIn, targeting the right audiences for maximum ROI. Web Development: Whether you need an e-commerce powerhouse or a sleek corporate site, our developers create high-converting and stunning web experiences tailored to your growth goals. Content Marketing: We produce high-impact blogs, videos, and infographics, positioning your brand as an authority and engaging your ideal customers at every touchpoint. Social Media Management: From content creation to community engagement, our team crafts bespoke social strategies that drive measurable interest and brand loyalty. Branding: VOCTOS develops powerful visual and narrative identities, helping brands stand out and tell their story with consistency and clarity. Our approach is holistic: powerful digital solutions, seamless execution, and continued adaptation to ensure your success. What Makes VOCTOS the Premier Choice? 1. Unmatched Industry Experience With over a decade of hands-on market experience, VOCTOS has built, launched, and managed successful campaigns across diverse sectors. We continuously adapt to emerging trends and platforms, equipping your brand with cutting-edge strategies that give you a distinct, competitive edge. 2. A Results-Oriented Methodology Every project begins with an in-depth analysis of your business context, audience, and goals. Partnering with VOCTOS means tailored digital marketing strategies—never copy-paste campaigns. Our in-house experts work closely with every client to deliver actual, quantifiable results—whether that’s boosting leads, growing online sales, or enhancing brand reputation. 3. Comprehensive All-in-One Solutions Avoid coordination headaches by getting all your digital marketing needs from one trusted partner. VOCTOS covers everything: SEO, social media, content marketing, web development, branding, PPC, email marketing, and more. We bring all facets of your online presence together to work in harmony, creating unified campaigns that perform at every level. 4. Bespoke Strategies—No Cookie-Cutter Campaigns Your business is unique, and your marketing should be too. VOCTOS takes the time to understand your challenges, audience, and ambition, then crafts singular strategies for impact. You get solutions that are precisely tuned to your brand’s DNA and objectives, ensuring the highest possible effectiveness. 5. Radical Transparency and Partnership Trust is at the heart of every relationship. With VOCTOS, clients receive regular, transparent performance reporting, including real-time analytics and clear KPIs. We view our clients as long-term partners and invest in ongoing communication, honest advice, and deep collaboration—so you always know how your investment is working for you. Additional Edge: Why Outsource Digital Marketing to VOCTOS? Access to Leading Experts & Technology: Save time and focus on your core business while leveraging VOCTOS’ pool of skilled professionals and advanced marketing technologies. Cost Efficiency: Eliminate the expense of recruiting and sustaining an in-house team; VOCTOS delivers greater value for your marketing spend. Higher ROI & Agility: Set clear project goals, collaborate frequently, and benefit from agile approaches that maximize ROI and minimize wasted effort or budget. End-to-End Customization: Whether you’re a startup, SME, or enterprise, VOCTOS offers 360° digital solutions scalable for your budget, objectives, and sector. Experience the VOCTOS Difference In a marketplace crowded with agencies making big promises, VOCTOS delivers real, enduring results. We invest in relationships, prioritize your business goals, and bring innovation to every campaign. For brands intent on digital success in Egypt—and beyond—VOCTOS is the partner poised to take you there. Ready to lead the digital future? Let’s start building your digital dominance, together.