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Last updated 7 August 2026  ·  57 checks across 8 stages  ·  Every item links to the guide that explains it<\/div>\n\n\n\n

This is the working checklist we run against a site, in the order we run it.<\/strong> Every item links to the guide that explains how to do it, so you can work through it yourself rather than take our word for anything.<\/p>\n\n\n\n

The order matters more than the list. Access before content, content before authority, and measurement before any of it, so you can tell what actually changed. Items marked with a note are the ones most people get wrong.<\/p>\n\n\n\n

THE EIGHT STAGES<\/div>
Foundations: can search engines and AI reach you at all 8<\/span><\/a>Speed and technical health 5<\/span><\/a>Queries: know what people actually ask 6<\/span><\/a>Content: write it so it can be ranked and quoted 8<\/span><\/a>Authority: signals from outside your own site 7<\/span><\/a>AI search: the second surface 11<\/span><\/a>If you operate in Arabic or the Gulf 4<\/span><\/a>Measure, then decide what to do next 8<\/span><\/a><\/div><\/div>\n\n\n\n

Foundations: can search engines and AI reach you at all<\/h2>\n\n\n\n
<\/div>
Confirm every important page is indexed and eligible to be shown with a snippet<\/a><\/div>
This is the entry gate for AI Overviews. Blocking snippets blocks AI features.<\/div><\/div><\/div>
<\/div>
Audit robots.txt for search crawlers<\/a><\/div><\/div><\/div>
<\/div>
Decide explicitly which AI crawlers you allow<\/a><\/div>
GPTBot, ClaudeBot, PerplexityBot and Google-Extended follow separate rules.<\/div><\/div><\/div>
<\/div>
Verify in server logs which crawlers actually fetched you in the last 30 days<\/div>
Do this in logs, not in robots.txt. What you allow and what arrives are different things.<\/div><\/div><\/div>
<\/div>
Check your content exists in the rendered HTML, not only after JavaScript runs<\/a><\/div><\/div><\/div>
<\/div>
Find and fix broken internal and outbound links<\/a><\/div><\/div><\/div>
<\/div>
Consolidate duplicate pages<\/a><\/div><\/div><\/div>
<\/div>
Check pagination stays crawlable<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Speed and technical health<\/h2>\n\n\n\n
<\/div>
Measure Core Web Vitals on real user data, not only lab scores<\/a><\/div><\/div><\/div>
<\/div>
Test how the site behaves across devices<\/a><\/div><\/div><\/div>
<\/div>
Review site architecture and navigation depth<\/a><\/div><\/div><\/div>
<\/div>
Implement structured data for rich results<\/a><\/div>
Keep it for rich results. The causal evidence that it moves AI citations is negative.<\/div><\/div><\/div>
<\/div>
Know what your CMS makes possible and what it blocks<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Queries: know what people actually ask<\/h2>\n\n\n\n
<\/div>
Build a query set for the topic, not a single keyword<\/a><\/div><\/div><\/div>
<\/div>
Separate the query types by intent<\/a><\/div><\/div><\/div>
<\/div>
Find the long-tail queries with less competition<\/a><\/div><\/div><\/div>
<\/div>
Expand into related queries that cover the topic<\/a><\/div><\/div><\/div>
<\/div>
Check which topics competitors already own<\/a><\/div><\/div><\/div>
<\/div>
Check what your own site search reveals about unmet demand<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Content: write it so it can be ranked and quoted<\/h2>\n\n\n\n
<\/div>
Answer the question in the opening section<\/a><\/div>
About 44% of AI citations come from the top third of a page (tryanalyze.ai, 2026).<\/div><\/div><\/div>
<\/div>
Write copy that reads like a person wrote it<\/a><\/div><\/div><\/div>
<\/div>
Write a title tag that earns the rank and the click<\/a><\/div><\/div><\/div>
<\/div>
Get the rest of the meta right<\/a><\/div><\/div><\/div>
<\/div>
Check originality before publishing<\/a><\/div><\/div><\/div>
<\/div>
Do not stuff keywords<\/a><\/div>
The GEO research found it produces little to no improvement.<\/div><\/div><\/div>
<\/div>
Build a content plan rather than a calendar of topics<\/a><\/div><\/div><\/div>
<\/div>
Make sure content and SEO are one program, not two<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Authority: signals from outside your own site<\/h2>\n\n\n\n
<\/div>
Build a backlink profile that survives scrutiny<\/a><\/div><\/div><\/div>
<\/div>
Stick to tactics that carry no risk<\/a><\/div><\/div><\/div>
<\/div>
Know which shortcuts do not work<\/a><\/div><\/div><\/div>
<\/div>
Check whether social bookmarking does anything for you<\/a><\/div><\/div><\/div>
<\/div>
Earn mentions on the domains AI engines already cite<\/a><\/div><\/div><\/div>
<\/div>
Establish your brand as a clean, unambiguous entity<\/a><\/div><\/div><\/div>
<\/div>
Demonstrate experience, expertise, authority and trust on the page<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

AI search: the second surface<\/h2>\n\n\n\n
<\/div>
Understand which discipline you actually need<\/a><\/div><\/div><\/div>
<\/div>
Know how AEO and GEO differ, and where they do not<\/a><\/div><\/div><\/div>
<\/div>
Set a baseline before changing anything<\/a><\/div>
Measure per engine. A blended figure hides the movement that matters.<\/div><\/div><\/div>
<\/div>
Track each engine separately<\/a><\/div><\/div><\/div>
<\/div>
Optimize for AI Overviews<\/a><\/div><\/div><\/div>
<\/div>
Optimize for AI Mode and its query fan-out<\/a><\/div><\/div><\/div>
<\/div>
Work out how to get cited by ChatGPT<\/a><\/div><\/div><\/div>
<\/div>
Work out how to get cited by Perplexity<\/a><\/div><\/div><\/div>
<\/div>
Work out how to get cited by Gemini<\/a><\/div><\/div><\/div>
<\/div>
Work out how to get cited by Copilot<\/a><\/div><\/div><\/div>
<\/div>
Do not treat llms.txt as a visibility tactic<\/a><\/div>
97% of published llms.txt files received zero requests in a month.<\/div><\/div><\/div><\/div>\n\n\n\n

If you operate in Arabic or the Gulf<\/h2>\n\n\n\n
<\/div>
Run Arabic as a separate tracked prompt set<\/a><\/div>
Query language accounts for roughly 26.5% of the variance in a single AI answer.<\/div><\/div><\/div>
<\/div>
Build Arabic entity attributes, not just translated pages<\/a><\/div><\/div><\/div>
<\/div>
Understand how the regional market differs<\/a><\/div><\/div><\/div>
<\/div>
Know what to ask before hiring anyone<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Measure, then decide what to do next<\/h2>\n\n\n\n
<\/div>
Report the handful of metrics that mean something<\/a><\/div><\/div><\/div>
<\/div>
Use GA4 to set priorities, not just to describe the past<\/a><\/div><\/div><\/div>
<\/div>
Understand what zero-click search does to your numbers<\/a><\/div>
68% of US Google searches ended without a click in early 2026 (SparkToro and Similarweb, June 2026).<\/div><\/div><\/div>
<\/div>
Diagnose ranking losses properly before reacting<\/a><\/div><\/div><\/div>
<\/div>
Know how long results should realistically take<\/a><\/div><\/div><\/div>
<\/div>
Recover traffic you have already lost<\/a><\/div><\/div><\/div>
<\/div>
Turn the traffic into something<\/a><\/div><\/div><\/div>
<\/div>
Check the landing page is not the bottleneck<\/a><\/div><\/div><\/div><\/div>\n\n\n\n

Go deeper on any of it<\/h2>\n\n\n\n
The GEO Guide<\/div>
36 guides<\/div><\/a>
The SEO Guide<\/div>
33 guides<\/div><\/a>
The Technical SEO Guide<\/div>
16 guides<\/div><\/a>
The Content SEO Guide<\/div>
18 guides<\/div><\/a>
The Growth Guide<\/div>
15 guides<\/div><\/a><\/div>\n\n\n\n

Want us to run it for you<\/h2>\n\n\n\n
SEO audit ›<\/span><\/a>Comprehensive SEO ›<\/span><\/a>AI search \/ GEO ›<\/span><\/a>Free AI visibility check ›<\/span><\/a><\/div>\n\n\n\n

Frequently asked questions<\/h2>\n\n\n\n

What order should I work through this in?<\/h3>\n\n\n\n

Top to bottom. Access and indexation first, because nothing else matters if crawlers cannot reach the page. Then technical health, then query research, then content, then authority, then AI search. Measurement runs alongside all of it, not at the end.<\/p>\n\n\n\n

How long does a full pass take?<\/h3>\n\n\n\n

A first pass on a mid-sized site takes 20 to 40 hours of actual work, spread over a few weeks. The technical stages are fast and produce immediate movement. The content and authority stages compound over three to six months.<\/p>\n\n\n\n

Do I need to do the AI search section?<\/h3>\n\n\n\n

Only if being mentioned in AI answers matters to your business. It is a real surface, but AI referrals are still around 0.14% of all web visits, so the case for it is mostly brand and defensive rather than traffic acquisition. Do the foundations first regardless, because they feed both.<\/p>\n\n\n\n

Is this checklist different for Arabic sites?<\/h3>\n\n\n\n

The foundations are identical. What differs is that Arabic AI answers draw on a much smaller pool of quality sources, so a single well-built Arabic page can become a defining source quickly, and query language accounts for a large share of the variance in AI answers, which means Arabic needs its own tracked prompt set rather than a translation of the English one.<\/p>\n\n\n\n