{"id":11775,"date":"2026-08-27T20:08:23","date_gmt":"2026-08-27T20:08:23","guid":{"rendered":"https:\/\/www.voctos.com\/seo\/digital-pr\/"},"modified":"2026-09-14T15:07:09","modified_gmt":"2026-09-14T15:07:09","slug":"digital-pr","status":"publish","type":"page","link":"https:\/\/www.voctos.com\/ar\/seo\/digital-pr\/","title":{"rendered":"\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629"},"content":{"rendered":"        <section class=\"voctos-service-hero voctos-service-hero--style-3 mb-6 overflow-hidden relative pt-20 pb-6 lg:pt-24\">\n            <div class=\"container grid grid-cols-12 gap-y-5 mb-7 lg:gap-x-10\">\n\n                <!-- Left card -->\n                <div class=\"col-span-full lg:col-span-6\">\n                    <div class=\"rounded-rc-5 bg-white shadow-lg p-10 h-full flex flex-col items-start\">\n                        <nav class=\"mb-11 w-full\">\n                            <ul class=\"flex overflow-x-auto gap-x-2.5 lg:justify-start\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\n                                <li class=\"relative shrink-0 [&amp;:not(:last-child)]:after:content-[&#039;&#039;] [&amp;:not(:last-child)]:after:absolute [&amp;:not(:last-child)]:after:w-0.5 [&amp;:not(:last-child)]:after:h-0.5 [&amp;:not(:last-child)]:after:rounded-full [&amp;:not(:last-child)]:after:bg-third [&amp;:not(:last-child)]:after:top-2 [&amp;:not(:last-child)]:after:-right-1.5\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a class=\"block leading-3 text-fs-8 text-third p-1\" href=\"\/\" itemprop=\"item\"><span itemprop=\"name\">Home<\/span><\/a><meta content=\"1\" itemprop=\"position\"\/><\/li><li class=\"relative shrink-0 [&amp;:not(:last-child)]:after:content-[&#039;&#039;] [&amp;:not(:last-child)]:after:absolute [&amp;:not(:last-child)]:after:w-0.5 [&amp;:not(:last-child)]:after:h-0.5 [&amp;:not(:last-child)]:after:rounded-full [&amp;:not(:last-child)]:after:bg-third [&amp;:not(:last-child)]:after:top-2 [&amp;:not(:last-child)]:after:-right-1.5\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a class=\"block leading-3 text-fs-8 text-third p-1\" href=\"\/seo\/\" itemprop=\"item\"><span itemprop=\"name\">SEO Services<\/span><\/a><meta content=\"2\" itemprop=\"position\"\/><\/li><li class=\"relative shrink-0 [&amp;:not(:last-child)]:after:content-[&#039;&#039;] [&amp;:not(:last-child)]:after:absolute [&amp;:not(:last-child)]:after:w-0.5 [&amp;:not(:last-child)]:after:h-0.5 [&amp;:not(:last-child)]:after:rounded-full [&amp;:not(:last-child)]:after:bg-third [&amp;:not(:last-child)]:after:top-2 [&amp;:not(:last-child)]:after:-right-1.5\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span class=\"block leading-3 text-fs-8 text-neutral-500\/90 p-1\" id=\"finalcrumb\" itemprop=\"item\"><span itemprop=\"name\">Digital PR<\/span><\/span><meta content=\"3\" itemprop=\"position\"\/><\/li>                            <\/ul>\n                        <\/nav>\n\n                        <h1 class=\"text-fs-13 lg:text-[50px] xl:text-[50px] leading-[110%] mb-2.5\">Ahrefs planted a fake brand story with zero backlinks. <span class=\"sh-highlight\">AI engines repeated it anyway<\/span>.<\/h1>\n                        <p class=\"text-[16px] mb-auto\">It&#039;s the clearest proof that earned coverage feeds AI answers directly, link or no link. Digital PR now buys two things at once, and most teams still budget for one.<\/p>\n\n                                                    <a href=\"#request\" class=\"sh2-cta inline-block mt-5 text-sm py-4 px-10 rounded-rc-6 text-white\">Discuss a digital PR program<\/a>\n                                            <\/div>\n                <\/div>\n\n                <!-- Right cards: icon + title + description (no bullet list) -->\n                <ul class=\"sh-feat-list grid grid-cols-2 col-span-full gap-5 lg:col-span-6\">\n                                            <li class=\"col-span-2 sm:col-span-1 rounded-rc-5 bg-white shadow-lg sh2-feat\">\n                                                            <span class=\"sh2-feat-icon\" aria-hidden=\"true\" style=\"background-image:url('https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/feature-serm-1.svg')\"><\/span>\n                                                        <p class=\"sh2-feat-title\">What it earns<\/p>\n                                                            <p class=\"sh2-feat-desc\">Coverage on sources engines already treat as independent, plus the links that coverage tends to carry.<\/p>\n                                                    <\/li>\n                                            <li class=\"col-span-2 sm:col-span-1 rounded-rc-5 bg-white shadow-lg sh2-feat\">\n                                                            <span class=\"sh2-feat-icon\" aria-hidden=\"true\" style=\"background-image:url('https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/feature-serm-2.svg')\"><\/span>\n                                                        <p class=\"sh2-feat-title\">Why it beats guest posting<\/p>\n                                                            <p class=\"sh2-feat-desc\">About a third of practitioners rank digital PR top for links, roughly twice the share who say that of guest posting.<\/p>\n                                                    <\/li>\n                                            <li class=\"col-span-2 sm:col-span-1 rounded-rc-5 bg-white shadow-lg sh2-feat\">\n                                                            <span class=\"sh2-feat-icon\" aria-hidden=\"true\" style=\"background-image:url('https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/feature-serm-3.svg')\"><\/span>\n                                                        <p class=\"sh2-feat-title\">The regional advantage<\/p>\n                                                            <p class=\"sh2-feat-desc\">Arabic and Gulf earned media is thinner and less contested. The same budget buys materially more coverage here.<\/p>\n                                                    <\/li>\n                                            <li class=\"col-span-2 sm:col-span-1 rounded-rc-5 bg-white shadow-lg sh2-feat\">\n                                                            <span class=\"sh2-feat-icon\" aria-hidden=\"true\" style=\"background-image:url('https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/feature-serm-4.svg')\"><\/span>\n                                                        <p class=\"sh2-feat-title\">What we will not do<\/p>\n                                                            <p class=\"sh2-feat-desc\">Paid placements dressed as editorial, fabricated surveys, or releases blasted at lists nobody reads.<\/p>\n                                                    <\/li>\n                                    <\/ul>\n\n            <\/div>\n        <\/section>\n\n        \n\n    <section id=\"svc-6ab70235471ed\" class=\"container mb-4 voctos-collapse\" data-vc-h=\"520\">\n        <div class=\"article-content vc-body vc-fade\" style=\"max-height:520px;overflow:hidden\">\n            <h2>The gap between what works and what gets bought<\/h2>\n<p>In the practitioner surveys, roughly a third of respondents rank digital PR as their best-performing link method, about twice the share who say that of guest posting. In the same surveys, only about a fifth say they have actually changed how they build links.<\/p>\n<p>That gap is the opportunity. Most teams know what works and keep buying what is easy to buy.<\/p>\n<h2>What changed with AI answers<\/h2>\n<p>Digital PR used to be justified on links and awareness. There is now a third return and nobody budgeted for it.<\/p>\n<p>When an assistant is asked an open recommendation question, it reaches for sources that read as independent. Editorial coverage, roundups, industry press and analyst notes sit near the top of the hierarchy engines lean on. Your own site sits at the bottom, because a model can tell you chose what to publish about yourself.<\/p>\n<p>The Ahrefs experiment showed how directly this works. They seeded a fabricated backstory for a brand on Reddit and Medium, with no backlinks pointing anywhere, and engines repeated that story in preference to the brand\u2019s own website. Whatever you make of the ethics of the test, the mechanism is now documented.<\/p>\n<p>The practical consequence is that a placement with a nofollow link, or no link at all, still moves your AI visibility. That changes which coverage is worth pursuing.<\/p>\n<h2>What we pitch<\/h2>\n<p>Journalists do not publish your product. They publish something their readers want, and your name attaches to it. Three things work reliably.<\/p>\n<p><strong>Data you own.<\/strong> Numbers from your own operations, anonymised and aggregated, on a question your industry argues about. The strongest asset available, because nobody else can publish it. It is also what we did ourselves with our Arabic AI citations research, which is why we can talk about this from experience rather than theory.<\/p>\n<p><strong>Expert commentary, fast.<\/strong> A named person at your company with a real opinion, reachable within hours when something happens in your sector. Slow is the same as absent.<\/p>\n<p><strong>A genuinely useful free tool or resource.<\/strong> Harder to build, and it earns coverage for years rather than a week.<\/p>\n<p>What does not work: a release about your funding round, an infographic nobody requested, and a survey of two hundred people phrased to produce a predetermined headline. Journalists have seen all three this month.<\/p>\n<h2>The regional advantage<\/h2>\n<p>Arabic and Gulf earned media is a thinner, less contested market than the English one. Fewer agencies are pitching, outlets are more open to expert commentary, and the same budget produces more coverage.<\/p>\n<p>It also counts for more here. Because the Arabic published record is thin, each piece of Arabic coverage carries more weight when an engine assembles an answer than the equivalent English piece would.<\/p>\n<p>We pitch in both languages, to both media sets, and report them separately.<\/p>\n<h2>What we report<\/h2>\n<p>Placements with the outlet and the date. Links earned, split into followed and not, without pretending the nofollow ones are worthless. Referral traffic where it exists, which for most placements is modest, and it is honest to say so.<\/p>\n<p>And the part most agencies do not report: whether a placement subsequently appeared as a cited source in AI answers about you. We run the prompt set before and after a campaign, so the AI effect is a measurement rather than a claim.<\/p>\n        <\/div>\n        <button type=\"button\"\n            data-vc-target=\"svc-6ab70235471ed\"\n            data-vc-action=\"open\"\n            class=\"vc-toggle block relative w-[214px] shrink-0 rounded-rc-2 bg-third text-white z-10 mx-auto mt-[-45px] font-unbounded text-[14px] py-2.5 px-5 cursor-pointer\">\n            Show full text        <\/button>\n                <button type=\"button\" style=\"display:none\"\n            data-vc-target=\"svc-6ab70235471ed\"\n            data-vc-action=\"close\"\n            class=\"vc-toggle block relative w-[214px] shrink-0 rounded-rc-2 bg-third text-white z-10 mx-auto mt-5 font-unbounded text-[14px] py-2.5 px-5 cursor-pointer\">\n            Collapse text        <\/button>\n            <\/section>\n    \n\n<style>.voctos-stcmp{padding:56px 0}.voctos-stcmp__eyebrow{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#00A8C0;margin:0 0 10px;font-weight:700}.voctos-stcmp__h{font-size:clamp(26px,3.2vw,40px);line-height:1.15;color:#0d172d;margin:0 0 14px;font-weight:700}.voctos-stcmp__intro{font-size:16px;line-height:1.75;color:#4a5568;max-width:820px;margin:0 0 26px}.voctos-stcmp__table{background:#fff;border:1px solid #e6eaf2;border-radius:20px;overflow:hidden}.voctos-stcmp__head{display:none}.voctos-stcmp__row{border-bottom:1px solid #eef1f6}.voctos-stcmp__row:last-child{border-bottom:0}.voctos-stcmp__lb{font-size:15px;font-weight:700;color:#0d172d;padding:20px 20px 6px}.voctos-stcmp__cell{padding:0 20px 16px;font-size:15px;line-height:1.7;color:#4a5568}.voctos-stcmp__tag{display:inline-block;font-size:11px;letter-spacing:.1em;text-transform:uppercase;font-weight:700;margin:0 0 4px;padding:3px 9px;border-radius:999px}.voctos-stcmp__cell--a .voctos-stcmp__tag{color:#00707f;background:rgba(0,168,192,.14)}.voctos-stcmp__cell--b .voctos-stcmp__tag{color:#4d7a24;background:rgba(120,192,72,.16)}.voctos-stcmp__foot{margin:22px 0 0;font-size:15px;line-height:1.75;color:#3f4a5a;background:#fff;border:1px solid #e6eaf2;border-left:3px solid #00A8C0;border-radius:16px;padding:20px 24px}@media(min-width:1024px){.voctos-stcmp{padding:76px 0}.voctos-stcmp__head{display:grid;grid-template-columns:250px 1fr 1fr;background:#0d172d}.voctos-stcmp__hc{padding:16px 24px;font-size:14px;font-weight:700;letter-spacing:.04em;color:#fff}.voctos-stcmp__hc--a{color:#5fd6e6}.voctos-stcmp__hc--b{color:#a7e07a}.voctos-stcmp__row{display:grid;grid-template-columns:250px 1fr 1fr;align-items:stretch}.voctos-stcmp__lb{padding:22px 24px;display:flex;align-items:center;background:#f7f9fc;border-right:1px solid #eef1f6}.voctos-stcmp__cell{padding:22px 24px}.voctos-stcmp__cell--a{border-right:1px solid #eef1f6}.voctos-stcmp__tag{display:none}}<\/style><section class=\"voctos-stcmp\"><div class=\"container\"><p class=\"voctos-stcmp__eyebrow\">Two ways to earn a link<\/p><h2 class=\"voctos-stcmp__h\">Digital PR against guest posting<\/h2><p class=\"voctos-stcmp__intro\">Both appear on link-building invoices. They are not comparable, and the surveys have been saying so for years.<\/p><div class=\"voctos-stcmp__table\"><div class=\"voctos-stcmp__head\"><div class=\"voctos-stcmp__hc\"><\/div><div class=\"voctos-stcmp__hc voctos-stcmp__hc--a\">Guest posting<\/div><div class=\"voctos-stcmp__hc voctos-stcmp__hc--b\">Digital PR<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">Who decides to publish<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>You, by paying or by asking a site that accepts submissions.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>An editor, because the story is worth their readers\u2019 time.<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">What the link signals<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>That somebody accepted a submission.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>That an independent outlet chose to cover you.<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">AI answer effect<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>Little. Engines discount pages that exist to host links.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>Direct. Editorial coverage sits near the top of the source hierarchy.<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">Practitioner ranking<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>Well below digital PR in the surveys.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>Roughly a third rank it their best-performing method.<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">Cost per placement<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>Low, and it scales until it stops working.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>Higher per piece, and it compounds.<\/div><\/div><div class=\"voctos-stcmp__row\"><div class=\"voctos-stcmp__lb\">Risk<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--a\"><span class=\"voctos-stcmp__tag\">Guest posting<\/span>Footprints are detectable, and networks get devalued in batches.<\/div><div class=\"voctos-stcmp__cell voctos-stcmp__cell--b\"><span class=\"voctos-stcmp__tag\">Digital PR<\/span>The story either lands or it does not. No penalty risk.<\/div><\/div><\/div><p class=\"voctos-stcmp__foot\">We still run guest posting where it makes sense, and it is on its own page. This is the other half of the budget.<\/p><\/div><\/section>\n\n    <section class=\"voctos-dev-howwework voctos-dev-howwework--style-3\">\n        <div class=\"container\">\n\n                        <h2 class=\"dhww-heading\">How a digital PR program runs<\/h2>\n            \n            <ol class=\"dhww-steps\">\n\n                                <li class=\"dhww-step dhww-step--first\">\n\n                    \n                    <!-- Number box: number from CSS counter, dark bg -->\n                    <div class=\"dhww-step__head\">\n                        <p class=\"dhww-step__title\">Asset and angle<\/p>\n                                                <p class=\"dhww-step__sub\">Weeks 1 to 3<\/p>\n                                            <\/div>\n\n                                        <ul class=\"dhww-step__items\">\n                                                <li>What you can say that nobody else can, usually from your own operational data<\/li>\n                                                <li>Anonymised and aggregated so it is publishable without exposing clients<\/li>\n                                                <li>The angle checked against what journalists in your sector actually covered this year<\/li>\n                                                <li>A named spokesperson agreed, with a real view and real availability<\/li>\n                                            <\/ul>\n                                            \n                <\/li>\n                                <li class=\"dhww-step\">\n\n                    \n                    <!-- Number box: number from CSS counter, dark bg -->\n                    <div class=\"dhww-step__head\">\n                        <p class=\"dhww-step__title\">Media mapping<\/p>\n                                                <p class=\"dhww-step__sub\">Weeks 2 to 4<\/p>\n                                            <\/div>\n\n                                        <ul class=\"dhww-step__items\">\n                                                <li>The outlets that matter in your sector, English and Arabic, listed separately<\/li>\n                                                <li>Which of them AI engines already cite when asked about your category<\/li>\n                                                <li>Journalists who have covered adjacent stories in the last six months<\/li>\n                                                <li>Reactive opportunities identified, with a response window you can actually meet<\/li>\n                                            <\/ul>\n                                            \n                <\/li>\n                                <li class=\"dhww-step\">\n\n                    \n                    <!-- Number box: number from CSS counter, dark bg -->\n                    <div class=\"dhww-step__head\">\n                        <p class=\"dhww-step__title\">Pitching<\/p>\n                                                <p class=\"dhww-step__sub\">Ongoing<\/p>\n                                            <\/div>\n\n                                        <ul class=\"dhww-step__items\">\n                                                <li>Individual pitches, not a blast. Each one written for that journalist<\/li>\n                                                <li>Reactive commentary turned around in hours where the story is live<\/li>\n                                                <li>Follow-up handled without becoming the agency that will not stop emailing<\/li>\n                                                <li>Everything logged so you can see what was pitched, to whom, and what happened<\/li>\n                                            <\/ul>\n                                            \n                <\/li>\n                                <li class=\"dhww-step\">\n\n                    \n                    <!-- Number box: number from CSS counter, dark bg -->\n                    <div class=\"dhww-step__head\">\n                        <p class=\"dhww-step__title\">Measurement<\/p>\n                                                <p class=\"dhww-step__sub\">Monthly<\/p>\n                                            <\/div>\n\n                                        <ul class=\"dhww-step__items\">\n                                                <li>Placements with outlet, date and link status, followed and nofollow separated<\/li>\n                                                <li>Referral traffic reported honestly, which for most placements is modest<\/li>\n                                                <li>The AI prompt set re-run to see whether the coverage became a cited source<\/li>\n                                                <li>Reported in the portal beside search and paid media<\/li>\n                                            <\/ul>\n                                            \n                <\/li>\n                \n                \n            <\/ol>\n\n        <\/div>\n    <\/section>\n    \n\n<svg width=\"0\" height=\"0\" class=\"vhinc-sprite\" aria-hidden=\"true\" focusable=\"false\" style=\"position:absolute\"><defs><g id=\"vhinc-i-audit\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"10.5\" cy=\"10.5\" r=\"6.5\"\/><path d=\"M15.4 15.4 21 21\"\/><path d=\"M7.6 9.4h5.8M7.6 12.2h3.4\"\/><\/g><g id=\"vhinc-i-split\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 12h5l3-6h10\"\/><path d=\"M8 12l3 6h10\"\/><path d=\"M18 3.4 21 6l-3 2.6\"\/><path d=\"M18 15.4 21 18l-3 2.6\"\/><\/g><g id=\"vhinc-i-doc\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8l-5-5Z\"\/><path d=\"M14 3v5h5\"\/><path d=\"M8.6 14.6 11 17l4.4-4.6\"\/><\/g><g id=\"vhinc-i-entity\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"3.1\"\/><circle cx=\"12\" cy=\"4.2\" r=\"2\"\/><circle cx=\"4.8\" cy=\"17\" r=\"2\"\/><circle cx=\"19.2\" cy=\"17\" r=\"2\"\/><path d=\"M12 6.2v2.7M9.6 13.9 6.4 15.8M14.4 13.9l3.2 1.9\"\/><\/g><g id=\"vhinc-i-network\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3.6\" width=\"7\" height=\"7\" rx=\"1.8\"\/><rect x=\"14\" y=\"3.6\" width=\"7\" height=\"7\" rx=\"1.8\"\/><rect x=\"8.5\" y=\"13.4\" width=\"7\" height=\"7\" rx=\"1.8\"\/><path d=\"M6.5 10.6v1.2a1.8 1.8 0 0 0 1.8 1.8M17.5 10.6v1.2a1.8 1.8 0 0 1-1.8 1.8\"\/><\/g><g id=\"vhinc-i-repeat\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.4 12a8.4 8.4 0 0 1-14.3 6\"\/><path d=\"M3.6 12a8.4 8.4 0 0 1 14.3-6\"\/><path d=\"M17.9 2.6V6h-3.4M6.1 21.4V18h3.4\"\/><path d=\"M9.6 14.4v-2.6M12 14.4V9.6M14.4 14.4v-3.6\"\/><\/g><\/defs><\/svg>\t<section class=\"vh-sec vhinc-sec\">\n\t\t<div class=\"vhinc-inner\">\n\n\t\t\t<p class=\"vhinc-eye\">The engagement<\/p>\t\t\t\t\t\t\t<h2 class=\"vhinc-h2\">What a digital PR retainer covers<\/h2>\n\t\t\t\t\t\t<p class=\"vhinc-intro\">This is a slow-compounding service. Campaigns land unevenly and the reporting reflects that rather than smoothing it.<\/p>\n\t\t\t<div class=\"vhinc-pack\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-1\"\n\t\t\t\t\t\tclass=\"vr1\" checked>\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-2\"\n\t\t\t\t\t\tclass=\"vr2\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-3\"\n\t\t\t\t\t\tclass=\"vr3\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-4\"\n\t\t\t\t\t\tclass=\"vr4\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-5\"\n\t\t\t\t\t\tclass=\"vr5\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"vhinc-df8e2d\" id=\"vhinc-df8e2d-6\"\n\t\t\t\t\t\tclass=\"vr6\">\n\t\t\t\t\n\t\t\t\t<div class=\"vhinc-body\">\n\n\t\t\t\t\t<div class=\"vhinc-fan\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--1\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-1\"\n\t\t\t\t\t\t\t\tstyle=\"--i:0;--z:1;--rot:-7deg;--c:#9bb725;--fg:#0d172d\">\n\t\t\t\t\t\t\t\t<b>01<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-audit\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>Data asset<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--2\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-2\"\n\t\t\t\t\t\t\t\tstyle=\"--i:1;--z:2;--rot:-4.2deg;--c:#0f172a;--fg:#ffffff\">\n\t\t\t\t\t\t\t\t<b>02<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-split\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>Bilingual media<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--3\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-3\"\n\t\t\t\t\t\t\t\tstyle=\"--i:2;--z:3;--rot:-1.4deg;--c:#7616f4;--fg:#ffffff\">\n\t\t\t\t\t\t\t\t<b>03<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-doc\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>Reactive<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--4\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-4\"\n\t\t\t\t\t\t\t\tstyle=\"--i:3;--z:4;--rot:1.4deg;--c:#64748b;--fg:#ffffff\">\n\t\t\t\t\t\t\t\t<b>04<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-entity\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>Individual<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--5\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-5\"\n\t\t\t\t\t\t\t\tstyle=\"--i:4;--z:5;--rot:4.2deg;--c:#d4ee69;--fg:#0d172d\">\n\t\t\t\t\t\t\t\t<b>05<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-network\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>Coverage and link<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"vhinc-c vhinc-c--6 vhinc-c--light-card\"\n\t\t\t\t\t\t\t\tfor=\"vhinc-df8e2d-6\"\n\t\t\t\t\t\t\t\tstyle=\"--i:5;--z:6;--rot:7deg;--c:#ffffff;--fg:#0d172d\">\n\t\t\t\t\t\t\t\t<b>06<\/b>\n\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><use href=\"#vhinc-i-repeat\"\/><\/svg>\n\t\t\t\t\t\t\t\t<i>AI citation check<\/i>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"vhinc-page\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Data asset development<\/h3>\n\t\t\t\t\t\t\t\t<p>Turning your own operational numbers into something a journalist wants, anonymised and defensible.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Bilingual media mapping<\/h3>\n\t\t\t\t\t\t\t\t<p>English and Arabic outlet lists built separately, because they are separate markets with separate journalists.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Reactive commentary<\/h3>\n\t\t\t\t\t\t\t\t<p>A monitored brief so your spokesperson can be quoted while the story is still live.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Individual pitching<\/h3>\n\t\t\t\t\t\t\t\t<p>Written per journalist. No blasts, because blasts are why most PR inboxes have a filter.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Coverage and link reporting<\/h3>\n\t\t\t\t\t\t\t\t<p>Outlet, date and link status, with followed and nofollow shown separately rather than merged.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"vhinc-p vhinc-p--6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>AI citation check<\/h3>\n\t\t\t\t\t\t\t\t<p>The prompt set run before and after each campaign, so the AI effect is measured rather than asserted.<\/p>\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"vhinc-hint\">Move across the pack to read each one.<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"vhinc-cta\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<h3>Not sure you have a story?<\/h3>\t\t\t\t\t\t<p>Most companies do and cannot see it, because it is sitting in an operations dashboard nobody thought was interesting. Tell us what data you hold and we will tell you honestly whether it is publishable.<\/p>\t\t\t\t\t\t<span class=\"vhinc-note\">No obligation, reply within 24 hours.<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"vhinc-btn\" href=\"#request\">Discuss a digital PR program<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n\t\n\n<style>.voctos-pe{padding:64px 0;background:#eef0f5;font-family:Lato,sans-serif}.voctos-pe *{box-sizing:border-box}.voctos-pe__eyebrow{font-family:Unbounded,sans-serif;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#7e9c0a;font-weight:600;margin:0 0 12px}.voctos-pe__h{font-family:Unbounded,sans-serif;font-size:clamp(28px,3.4vw,40px);line-height:1.12;color:#0D172D;font-weight:500;letter-spacing:-.4px;margin:0 0 14px;max-width:20ch}.voctos-pe__g{color:#6e8a16}.voctos-pe__intro{font-size:16px;line-height:1.7;color:#4a5670;max-width:64ch;margin:0 0 30px}.voctos-pe__grid{display:grid;grid-template-columns:1fr;gap:20px;margin:0 0 20px}.voctos-pe__card{background:#fff;border-radius:28px;padding:26px 30px}.voctos-pe__ctop{display:flex;align-items:center;justify-content:space-between;gap:14px;margin:0 0 3px}.voctos-pe__name{font-family:Unbounded,sans-serif;font-size:21px;font-weight:500;color:#0D172D;margin:0;line-height:1.2}.voctos-pe__name a{color:#0D172D;text-decoration:none}.voctos-pe__name a:hover{color:#6e8a16}.voctos-pe__shape{flex:0 0 auto;display:inline-flex;align-items:center;font-family:Unbounded,sans-serif;font-size:10.5px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;border-radius:999px;padding:6px 12px}.voctos-pe__shape--conc{color:#a4552a;background:rgba(255,140,60,.14)}.voctos-pe__shape--even{color:#6e8a16;background:rgba(155,183,37,.16)}.voctos-pe__note{font-size:14px;color:#94A3B8;margin:0 0 18px}.voctos-pe__cbody{display:flex;align-items:center;gap:26px;flex-wrap:wrap}.voctos-pe__donut{width:158px;height:158px;flex:0 0 auto;animation:voctos-pe-pop .7s cubic-bezier(.2,.9,.3,1) both}@keyframes voctos-pe-pop{from{opacity:0;transform:scale(.82) rotate(-12deg)}to{opacity:1;transform:none}}.voctos-pe__dtot{font-family:Unbounded,sans-serif;font-size:23px;font-weight:500;fill:#0D172D}.voctos-pe__dlab{font-size:11px;fill:#94A3B8}.voctos-pe__legend{list-style:none;margin:0;padding:0;display:grid;gap:11px;flex:1;min-width:180px}.voctos-pe__legend li{display:flex;align-items:center;gap:10px;font-size:13.5px}.voctos-pe__dot{width:11px;height:11px;border-radius:3px;flex:0 0 auto}.voctos-pe__lname{color:#0D172D}.voctos-pe__lval{margin-inline-start:auto;font-family:Unbounded,sans-serif;font-weight:500;font-size:13px;color:#0D172D;white-space:nowrap}.voctos-pe__lpct{color:#94A3B8;font-size:12px;white-space:nowrap;min-width:38px;text-align:right}.voctos-pe__ev{background:#fff;border-radius:28px;padding:28px 30px;margin:0 0 22px}.voctos-pe__ev ul{display:grid;grid-template-columns:1fr;gap:22px;list-style:none;margin:0;padding:0}.voctos-pe__ev li{display:block}.voctos-pe__big{display:block;font-family:Unbounded,sans-serif;font-size:clamp(34px,4vw,42px);font-weight:400;color:#0D172D;line-height:1;letter-spacing:-.5px}.voctos-pe__u{color:#6e8a16}.voctos-pe__txt{display:block;font-size:14px;color:#0D172D;line-height:1.5;margin-top:12px}.voctos-pe__src{display:block;font-size:12px;color:#94A3B8;margin-top:6px;line-height:1.4}.voctos-pe__foot{display:flex;align-items:center;justify-content:space-between;gap:22px;flex-wrap:wrap}.voctos-pe__foot p{font-size:14.5px;color:#4a5670;line-height:1.65;max-width:660px;margin:0}.voctos-pe__cta{background:#0D172D;color:#fff;text-decoration:none;font-family:Unbounded,sans-serif;font-weight:500;font-size:14px;padding:15px 26px;border-radius:999px;white-space:nowrap;transition:background .18s ease}.voctos-pe__cta:hover{background:#16233d;color:#fff}@media(min-width:768px){.voctos-pe__ev ul{grid-template-columns:repeat(3,1fr);gap:0}.voctos-pe__ev li{padding:0 30px;border-inline-start:1px solid #d5d9e8}.voctos-pe__ev li:first-child{padding-inline-start:0;border-inline-start:0}.voctos-pe__ev li:last-child{padding-inline-end:0}}@media(min-width:900px){.voctos-pe{padding:84px 0}.voctos-pe__grid{grid-template-columns:1fr 1fr}.voctos-pe__card{padding:28px 34px}}@media(prefers-reduced-motion:reduce){.voctos-pe__donut{animation:none}}<\/style><section class=\"voctos-pe\"><div class=\"container\"><p class=\"voctos-pe__eyebrow\">How we report it<\/p><h2 class=\"voctos-pe__h\">What earned coverage does to AI citations<\/h2><p class=\"voctos-pe__intro\">Coverage feeds AI answers whether or not it carries a link. These are two clients where we can show the per-engine citation counts rather than assert an effect.<\/p><div class=\"voctos-pe__grid\"><div class=\"voctos-pe__card\"><div class=\"voctos-pe__ctop\"><h3 class=\"voctos-pe__name\"><a href=\"https:\/\/www.voctos.com\/case-studies\/delta-medical-labs\/\">Delta Medical Labs<\/a><\/h3><span class=\"voctos-pe__shape voctos-pe__shape--conc\">Concentrated<\/span><\/div><p class=\"voctos-pe__note\">5,570 pages cited across AI assistants, July 2026<\/p><div class=\"voctos-pe__cbody\"><svg class=\"voctos-pe__donut\" viewBox=\"0 0 140 140\" aria-hidden=\"true\"><circle cx=\"70\" cy=\"70\" r=\"54\" fill=\"none\" stroke=\"#eef1f6\" stroke-width=\"22\"\/><g transform=\"rotate(-90 70 70)\" fill=\"none\" stroke-width=\"22\"><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#33520c\" stroke-dasharray=\"219.29 120\" stroke-dashoffset=\"-0\"\/><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#6e8a16\" stroke-dasharray=\"109.65 229.65\" stroke-dashoffset=\"-219.29\"\/><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#9bb725\" stroke-dasharray=\"7.92 331.37\" stroke-dashoffset=\"-328.94\"\/><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#cad63a\" stroke-dasharray=\"2.44 336.86\" stroke-dashoffset=\"-336.86\"\/><\/g><text class=\"voctos-pe__dtot\" x=\"70\" y=\"66\" text-anchor=\"middle\">5,570<\/text><text class=\"voctos-pe__dlab\" x=\"70\" y=\"84\" text-anchor=\"middle\">pages cited<\/text><\/svg><ul class=\"voctos-pe__legend\"><li><span class=\"voctos-pe__dot\" style=\"background:#33520c\"><\/span><span class=\"voctos-pe__lname\">AI Overview<\/span><span class=\"voctos-pe__lval\">3,600<\/span><span class=\"voctos-pe__lpct\">65%<\/span><\/li><li><span class=\"voctos-pe__dot\" style=\"background:#6e8a16\"><\/span><span class=\"voctos-pe__lname\">AI Mode<\/span><span class=\"voctos-pe__lval\">1,800<\/span><span class=\"voctos-pe__lpct\">32%<\/span><\/li><li><span class=\"voctos-pe__dot\" style=\"background:#9bb725\"><\/span><span class=\"voctos-pe__lname\">ChatGPT<\/span><span class=\"voctos-pe__lval\">130<\/span><span class=\"voctos-pe__lpct\">2%<\/span><\/li><li><span class=\"voctos-pe__dot\" style=\"background:#cad63a\"><\/span><span class=\"voctos-pe__lname\">Gemini<\/span><span class=\"voctos-pe__lval\">40<\/span><span class=\"voctos-pe__lpct\">1%<\/span><\/li><\/ul><\/div><\/div><div class=\"voctos-pe__card\"><div class=\"voctos-pe__ctop\"><h3 class=\"voctos-pe__name\"><a href=\"https:\/\/www.voctos.com\/case-studies\/eduverse\/\">Eduverse<\/a><\/h3><span class=\"voctos-pe__shape voctos-pe__shape--even\">Even spread<\/span><\/div><p class=\"voctos-pe__note\">171 pages cited across AI assistants, August 2026<\/p><div class=\"voctos-pe__cbody\"><svg class=\"voctos-pe__donut\" viewBox=\"0 0 140 140\" aria-hidden=\"true\"><circle cx=\"70\" cy=\"70\" r=\"54\" fill=\"none\" stroke=\"#eef1f6\" stroke-width=\"22\"\/><g transform=\"rotate(-90 70 70)\" fill=\"none\" stroke-width=\"22\"><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#33520c\" stroke-dasharray=\"128.97 210.32\" stroke-dashoffset=\"-0\"\/><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#6e8a16\" stroke-dasharray=\"117.07 222.23\" stroke-dashoffset=\"-128.97\"\/><circle cx=\"70\" cy=\"70\" r=\"54\" stroke=\"#9bb725\" stroke-dasharray=\"93.26 246.04\" stroke-dashoffset=\"-246.04\"\/><\/g><text class=\"voctos-pe__dtot\" x=\"70\" y=\"66\" text-anchor=\"middle\">171<\/text><text class=\"voctos-pe__dlab\" x=\"70\" y=\"84\" text-anchor=\"middle\">pages cited<\/text><\/svg><ul class=\"voctos-pe__legend\"><li><span class=\"voctos-pe__dot\" style=\"background:#33520c\"><\/span><span class=\"voctos-pe__lname\">AI Mode<\/span><span class=\"voctos-pe__lval\">65<\/span><span class=\"voctos-pe__lpct\">38%<\/span><\/li><li><span class=\"voctos-pe__dot\" style=\"background:#6e8a16\"><\/span><span class=\"voctos-pe__lname\">AI Overview<\/span><span class=\"voctos-pe__lval\">59<\/span><span class=\"voctos-pe__lpct\">35%<\/span><\/li><li><span class=\"voctos-pe__dot\" style=\"background:#9bb725\"><\/span><span class=\"voctos-pe__lname\">ChatGPT<\/span><span class=\"voctos-pe__lval\">47<\/span><span class=\"voctos-pe__lpct\">27%<\/span><\/li><\/ul><\/div><\/div><\/div><div class=\"voctos-pe__ev\"><ul><li><span class=\"voctos-pe__big\">89.1<span class=\"voctos-pe__u\">%<\/span><\/span><span class=\"voctos-pe__txt\">of the sites ChatGPT cites, Perplexity never touches for the same question<\/span><span class=\"voctos-pe__src\">Wellows, 804,058 answers, Sept 2025 to May 2026<\/span><\/li><li><span class=\"voctos-pe__big\">79.6<span class=\"voctos-pe__u\">%<\/span><\/span><span class=\"voctos-pe__txt\">of sources appear on one engine only<\/span><span class=\"voctos-pe__src\">22.7M citations across 1,146,483 questions, 2026<\/span><\/li><li><span class=\"voctos-pe__big\">46<span class=\"voctos-pe__u\">x<\/span><\/span><span class=\"voctos-pe__txt\">gap in brand citation rate between ChatGPT at 0.59% and Perplexity at 13.05%<\/span><span class=\"voctos-pe__src\">Study of 34,234 AI responses, 2026<\/span><\/li><\/ul><\/div><div class=\"voctos-pe__foot\"><p>Delta\u2019s AI Overview count is 27 times its ChatGPT count. Eduverse\u2019s top and bottom engines sit 18 pages apart. Same agency, same method, opposite shapes. Any single score we quoted you would have described neither.<\/p><a class=\"voctos-pe__cta\" href=\"#request\">Discuss a digital PR programme<\/a><\/div><\/div><\/section>\n\n    <style>\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-head{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-bottom:18px;flex-wrap:nowrap}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-head h2{min-width:0}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-all{display:inline-block;background:#7c3aed;color:#fff;text-decoration:none;padding:14px 26px;border-radius:14px;font-size:14px;transition:background .25s;flex-shrink:0;white-space:nowrap}\n      @media(max-width:420px){#vr-block_45866579e870343e35db0af6f7284932 .vr-all{padding:12px 18px}}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-all:hover{background:#0d172d}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-track{display:flex;gap:0;overflow-x:scroll;scroll-snap-type:x mandatory;scrollbar-width:none;scroll-behavior:smooth;padding-bottom:6px;-webkit-overflow-scrolling:touch}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-track::-webkit-scrollbar{display:none}\n      \/* width set in JS to exact pixels \u2014 avoids iOS 100% flex bug *\/\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-slide{scroll-snap-align:start;flex-shrink:0;background:#fff;border-radius:22px;padding:34px 36px;display:flex;flex-direction:column;box-shadow:0 16px 40px rgba(13,23,45,.06);box-sizing:border-box}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-stars{display:inline-flex;gap:5px;margin-bottom:18px}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-top{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;margin-bottom:14px}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-site{font-size:26px;font-weight:700;color:#0d172d;margin:0;line-height:1.2;word-break:break-word}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-logo{max-height:48px;max-width:150px;width:auto;object-fit:contain;flex:0 0 auto}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-name{font-weight:700;color:#0d172d;margin:0;font-size:16px}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-pos{font-size:14px;color:#5b6675;margin:3px 0 0}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-quote{position:relative;margin:22px 0 0;padding:0 0 0 30px}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-quote::before{content:\"\\201C\";position:absolute;left:-2px;top:-6px;font-family:Georgia,serif;font-size:54px;line-height:1;color:#7c3aed}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-text{font-size:15px;line-height:1.7;color:#0d172d;margin:0}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-quote .vr-qclose{font-family:Georgia,serif;font-size:40px;line-height:0;color:#7c3aed;vertical-align:-12px;margin-left:6px}\n      #vr-block_45866579e870343e35db0af6f7284932 .vr-date{font-size:13px;color:#9aa3b2;margin:22px 0 0}\n    <\/style>\n    <section id=\"vr-block_45866579e870343e35db0af6f7284932\" class=\"container relative mb-12\" style=\"margin:30px auto 50px auto;\">\n        <div class=\"vr-head\">\n            <h2 class=\"text-2xl sm:text-fs-5 text-third\">Client reviews<\/h2>\n            <a class=\"vr-all\" href=\"https:\/\/www.voctos.com\/about\/reviews\/\">All reviews<\/a>\n        <\/div>\n        <div class=\"vr-track\" data-vr-track>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">egyptpyramidstours.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/logo-2.png\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\"> Marcous Fathy<\/p>                    <p class=\"vr-pos\">Business Development Manager<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">We&#039;ve just completed our first quarter with Beshoy, and the results have been outstanding. Our organic traffic grew from 3,650 to 18,720, we achieved a 300%+ ROI from reservations, and secured Featured Snippets for multiple tour packages.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">24 September 2023<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">drserkanaygin.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/Dr-Serkan-Clinic-1024x512-1.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\">Dr. Serkan Ayg\u0131n<\/p>                    <p class=\"vr-pos\">Hair Transplant Surgeon<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">VOCTOS built an SEO strategy that grew our bookings and expanded our visibility to a whole new audience by 375%, with our keywords in the top search results up more than 1600%. Their understanding of Arabic search behavior made all the difference.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">7 December 2021<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">vpnarabi.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/VPN-Arabi.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\">Samy Amin<\/p>                    <p class=\"vr-pos\">Head of Editorial, VPN Arabi<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">VOCTOS developed and executed a full Arabic SEO strategy for our VPN company. We saw a 280% increase in organic traffic, secured the top spot for competitive keywords, and our content got cited 160 times in ChatGPT responses. What really impressed us was how well they understand the Arabic market, not just generic SEO translated into Arabic.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">1 June 2025<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">Saif Cabinets Decor<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/logo-1-e1773228248805.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\">Abraam Samy<\/p>                    <p class=\"vr-pos\">CEO of Saif Cabinets Decor<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">When we first came to VOCTOS, our business was almost invisible online despite years of quality work. Their team fixed the technical issues holding us back and built an SEO strategy ready for AI search too. Within months we ranked on Google&#039;s first page for over 55 keywords, with organic traffic up around 170%.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">4 June 2026<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">serialtranslation.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/cropped-logosi.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\">Samy Ibrahim<\/p>                    <p class=\"vr-pos\">General Manager of Serial Translation<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">VOCTOS took over our Google Ads campaigns and brought our CPC down by 53%, while our conversion rate jumped 164.7%, with much higher quality leads coming through. It has been a pleasure working with the entire team.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">15 July 2022<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">Eagle Marble<\/h3>                                            <\/div>\n                    <p class=\"vr-name\">Ebraam Ayoub<\/p>                    <p class=\"vr-pos\">General Manager<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">The VOCTOS team helped us grow our search visibility by 190%. We appreciate their responsiveness, dedication, and continuous support throughout the project.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">25 March 2023<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">ovistone.com<\/h3>                                            <\/div>\n                    <p class=\"vr-name\">John Attia<\/p>                    <p class=\"vr-pos\">Digital Marketing Director<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">We hired VOCTOS two years ago to grow our SEO and traffic, and they delivered. What impressed me most was seeing Ovistone start showing up in ChatGPT and Google AI Overviews when people searched for stone suppliers. Our organic traffic keeps climbing and our qualified B2B inquiries have jumped.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">13 October 2023<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">royalhaircenter.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/wibsite-logo-D985D981D8B1D8BA.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\">Dr. Mathew John<\/p>                    <p class=\"vr-pos\">Senior Surgeon<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">When we first partnered with VOCTOS, our clinic had just two physicians and one night doctor, with everyone juggling several roles. We&#039;ve grown a lot since then, today we have three physicians, a full-time secretary, and dedicated cleaning staff, largely thanks to the steady flow of new patients their marketing brought in.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">11 August 2021<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">nsfx.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/NSFX-Logo.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\"> Rami Dawud<\/p>                    <p class=\"vr-pos\">Marketing Manager<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">Beshoy is a true SEO professional, punctual, and the quality of his delivery is fantastic. His analysis gave us real insight and a clear path to build our brand&#039;s online presence.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">1 May 2019<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">marketingcollege.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/cmc_logo.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\"> Nahed Maher<\/p>                    <p class=\"vr-pos\">Brand Ambassador<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">SEO is a complicated world, and few people bring the creative techniques Beshoy does. He stays on top of the latest SEO trends and genuinely cares about getting his clients the most value.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">16 October 2016<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">nrg-digital.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/nrg-degital-solutions-logo-png_seeklogo-250387.png\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\"> Ahmed Sabbour<\/p>                    <p class=\"vr-pos\">CEO<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">It&#039;s been a real pleasure working with Beshoy. He&#039;s innovative, broad-minded, and has a great ability to analyze, summarize, and deliver strong results, even working remotely.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">16 October 2016<\/p>                <\/div>\n                            <div class=\"vr-slide\">\n                    <span class=\"vr-stars\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"#F5B301\"><path d=\"M12 2l2.9 6.3 6.9.7-5.1 4.6 1.4 6.8L12 17.8 5.9 20.4l1.4-6.8L2.2 9l6.9-.7z\"\/><\/svg><\/span>                    <div class=\"vr-top\">\n                        <h3 class=\"vr-site\">vintage-vaults.com<\/h3>                        <img decoding=\"async\" class=\"vr-logo\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/vintage-vaults.webp\" alt=\"\" onerror=\"this.style.display='none'\"\/>                    <\/div>\n                    <p class=\"vr-name\"> Sherif El-Haddad<\/p>                    <p class=\"vr-pos\">Founder \/ CEO<\/p>                                            <blockquote class=\"vr-quote\">\n                            <p class=\"vr-text\">Beshoy has done a great job increasing our SEO ranking. He&#039;s also helped boost our conversions and improve the website.<span class=\"vr-qclose\" aria-hidden=\"true\">&#8221;<\/span><\/p>\n                        <\/blockquote>\n                                        <p class=\"vr-date\">7 December 2023<\/p>                <\/div>\n                    <\/div>\n    <\/section>\n        <script>\n    (function(){\n      var GAP = 24; \/* px gap between slides *\/\n      function setSlideWidths(track){\n        \/* iOS Safari fix: set exact pixel width so 100% never mis-resolves *\/\n        var w = track.clientWidth;\n        track.querySelectorAll('.vr-slide').forEach(function(s,i,arr){\n          s.style.width = w + 'px';\n          s.style.marginRight = (i < arr.length - 1) ? 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dt{font-size:15.5px;font-weight:700;color:#0D172D;margin:0 0 6px;line-height:1.35}.voctos-gl__l dd{font-size:13.5px;line-height:1.7;color:#4a5670;margin:0}.voctos-qb{padding:48px 0}.voctos-qb__in{background:#0D172D;border-radius:28px;padding:34px 32px}.voctos-qb__q{font-family:Unbounded,sans-serif;font-size:clamp(18px,2.2vw,24px);line-height:1.45;color:#fff;font-weight:400;margin:0 0 20px}.voctos-qb__by{display:flex;flex-wrap:wrap;gap:6px 14px;align-items:baseline}.voctos-qb__n{font-size:14.5px;color:#9bb725;font-weight:700}.voctos-qb__r{font-size:13px;color:#8fa3c4}.voctos-qb__c{font-size:12.5px;color:#6b7c9b;margin:14px 0 0;line-height:1.6}@media(min-width:700px){.vx-grid{grid-template-columns:1fr 1fr}.voctos-cg__grid{grid-template-columns:1fr 1fr}.voctos-ss__l{grid-template-columns:repeat(3,1fr);gap:0}.voctos-ss__l li{padding:0 24px;border-left:1px solid #d5d9e8}.voctos-ss__l li:first-child{padding-left:0;border-left:0}.voctos-ss__l li:last-child{padding-right:0}.voctos-lk__l{grid-template-columns:1fr 1fr}}@media(min-width:1024px){.vx-sec{padding:76px 0}.voctos-lh{padding:126px 0 64px}.voctos-lh__top{grid-template-columns:1.35fr .9fr;gap:48px;align-items:start}.voctos-lh__facts{grid-template-columns:repeat(4,1fr)}.voctos-lh__fv{font-size:30px}.voctos-cg__grid{grid-template-columns:repeat(3,1fr)}.voctos-ss__v{font-size:40px}.voctos-qb__in{padding:44px 48px}}<\/style><section class=\"vx-sec voctos-cg\"><div class=\"container\"><p class=\"vx-eyebrow\">What we pitch<\/p><h2 class=\"vx-h\">The assets that actually earn coverage<\/h2><p class=\"vx-intro\">Journalists publish something their readers want, and your name attaches to it. These are the three that work.<\/p><div class=\"voctos-cg__grid\"><div class=\"voctos-cg__i\"><h3>Data you own<\/h3><p>Numbers from your own operations, anonymised and aggregated, on a question your industry argues about. Nobody else can publish it.<\/p><\/div><div class=\"voctos-cg__i\"><h3>Expert commentary, fast<\/h3><p>A named person with a real view, reachable within hours when something happens in your sector. Slow is the same as absent.<\/p><\/div><div class=\"voctos-cg__i\"><h3>A genuinely useful free tool<\/h3><p>Harder to build, and it earns coverage for years rather than a week.<\/p><\/div><div class=\"voctos-cg__i\"><h3>What does not work<\/h3><p>A release about your funding round, an unrequested infographic, and a survey phrased to produce a predetermined headline.<\/p><\/div><div class=\"voctos-cg__i\"><h3>The Arabic media list<\/h3><p>Thinner and less contested. The same budget buys materially more coverage, and it counts for more in AI answers.<\/p><\/div><div class=\"voctos-cg__i\"><h3>The measurement nobody reports<\/h3><p>Whether a placement subsequently appeared as a cited source in AI answers about you.<\/p><\/div><\/div><p class=\"vx-foot\">We run the prompt set before and after a campaign, so the AI effect is a measurement rather than a claim.<\/p><\/div><\/section>\n\n<section class=\"vx-sec vx-sec--tint voctos-lk\"><div class=\"container\"><p class=\"vx-eyebrow\">Related<\/p><h2 class=\"vx-h\">Where digital PR connects<\/h2><ul class=\"voctos-lk__l\"><li><a href=\"https:\/\/www.voctos.com\/seo\/guest-posting\/\"><strong>Guest Posting<\/strong><span>The other half of the link budget, on its own terms.<\/span><\/a><\/li><li><a href=\"https:\/\/www.voctos.com\/geo\/reddit-citations\/\"><strong>Reddit and community citations<\/strong><span>Where the unnamed recommendation question gets answered.<\/span><\/a><\/li><li><a href=\"https:\/\/www.voctos.com\/geo\/\"><strong>Generative Engine Optimization<\/strong><span>Why editorial coverage moves AI answers with or without a link.<\/span><\/a><\/li><li><a href=\"https:\/\/www.voctos.com\/content-marketing\/\"><strong>Content Marketing<\/strong><span>The assets the pitches point at.<\/span><\/a><\/li><\/ul><\/div><\/section>\n\n    <section id=\"faq-block_a9852ae3c826d5d465290857115283c3\" class=\"voctos-faq-block\" style=\"background:#eef0f5;--faq-accent:#b4d335;\">\n        <div class=\"faq-inner\">\n            <div class=\"faq-card\">\n\n                <header class=\"faq-head\">\n                    <span class=\"faq-icon\">\n                                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#0D172D\" stroke-width=\"2\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M9.2 9.3a2.8 2.8 0 0 1 5.4 1c0 1.9-2.6 2.3-2.6 3.9\" stroke-linecap=\"round\"\/><circle cx=\"12\" cy=\"17.4\" r=\"1.05\" fill=\"#0D172D\" stroke=\"none\"\/><\/svg>\n                                            <\/span>\n                                            <h2 class=\"faq-title\">Questions about digital PR<\/h2>\n                                    <\/header>\n\n                <div class=\"faq-list\" data-single=\"1\" data-faq-list>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-0\">\n                                <span class=\"faq-q-text\">How many links will we get?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-0\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>Nobody honest answers this with a number. An editor decides, not us. What we commit to is the volume of pitches, the quality of the asset and the reporting. Anyone quoting a guaranteed link count is buying placements rather than earning them.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-1\">\n                                <span class=\"faq-q-text\">Is a nofollow link worth anything?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-1\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>More than it used to be. It still carries brand and referral value, and since AI engines cite sources rather than follow links, a nofollow placement on a trusted outlet can move your AI visibility. We report followed and nofollow separately rather than merging them.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-2\">\n                                <span class=\"faq-q-text\">Can you guarantee coverage in a specific publication?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-2\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>No. If an agency guarantees a named outlet, that is a paid placement, and paid placements are increasingly distinguishable from editorial by both Google and the engines.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-3\">\n                                <span class=\"faq-q-text\">Do you do Arabic media?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-3\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>Yes, as a separate list with separate journalists. It is also where the value is highest right now, because fewer agencies are pitching and Arabic coverage carries more weight in AI answers given how thin the Arabic record is.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-4\">\n                                <span class=\"faq-q-text\">How long before this shows results?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-4\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>Coverage can land in the first month or in the fourth. Links and AI citations follow coverage. This is the slowest service we sell and the one with the longest tail, and we will say so before you sign rather than after.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"faq-item\">\n                            <button type=\"button\" class=\"faq-q\" aria-expanded=\"false\" aria-controls=\"faq-block_a9852ae3c826d5d465290857115283c3-a-5\">\n                                <span class=\"faq-q-text\">What if we have no data to publish?<\/span>\n                                <span class=\"faq-plus\" aria-hidden=\"true\">\n                                    <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M12 5v14M5 12h14\"\/><\/svg>\n                                <\/span>\n                            <\/button>\n                            <div class=\"faq-a\" id=\"faq-block_a9852ae3c826d5d465290857115283c3-a-5\" role=\"region\">\n                                <div class=\"faq-a-inner\">\n                                    <p>Then we look at expert commentary and a resource asset instead. If neither is available, we will tell you digital PR is the wrong spend for you right now.<\/p>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    \n\n<style>\n\/* Horizontal scroll for media cards on mobile & tablet only (below lg \/ 1024px). No effect on desktop. *\/\n@media (max-width: 1023px) {\n    .media-teaser__list {\n        display: flex;\n        flex-direction: row;\n        flex-wrap: nowrap;\n        overflow-x: auto;\n        -webkit-overflow-scrolling: touch;\n        gap: 20px;\n        padding-bottom: 14px;\n    }\n    .media-teaser__card {\n        flex: 0 0 auto;\n        width: 288px;\n        max-width: 85%;\n    }\n}\n\/* Equal-height cards: stretch every card to the row height and clamp long\n   titles to 3 lines so one long title can't make its card taller. *\/\n.media-teaser__list > li { align-self: stretch; }\n.media-teaser__card .media-teaser__title {\n    display: -webkit-box;\n    -webkit-line-clamp: 3;\n    -webkit-box-orient: vertical;\n    overflow: hidden;\n}\n<\/style>\n            <section class=\"container pt-4 pb-8 lg:pt-6 lg:pb-12\">\n        <div class=\"flex items-center justify-between gap-4 mb-7 lg:mb-9\">\n            <h2 class=\"text-2xl sm:text-fs-5 text-third\">More on links and digital PR<\/h2>\n            <a href=\"\/category\/seo\/\" class=\"shrink-0 inline-flex items-center gap-2 text-seventh text-sm font-medium hover:text-secondary transition-colors\">All SEO posts <span aria-hidden=\"true\">&rarr;<\/span><\/a>\n        <\/div>\n                <ul class=\"media-teaser__list grid grid-cols-1 gap-5 sm:grid-cols-2 lg:grid-cols-4 lg:gap-x-4 lg:gap-y-7\">\n                            <li class=\"media-teaser__card\">\n                    <article class=\"rounded-rc-1 bg-white overflow-hidden h-full relative shadow-[0_10px_30px_rgba(13,23,45,0.06)]\">\n                        <a href=\"https:\/\/www.voctos.com\/ar\/blog\/tag-cloud-in-seo\/\" class=\"absolute inset-0 z-[2]\" aria-label=\"Tag Clouds in SEO: What They Are and How to Use Them\"><\/a>\n                        <figure class=\"relative h-[200px]\" style=\"--tw-before-bg:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\">\n                                                            <img decoding=\"async\" class=\"w-full h-full object-cover\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/07\/tag-cloud-in-seo-cover-1024x538.webp\" alt=\"\" loading=\"lazy\">\n                                                        <!-- gradient fade -->\n                            <span class=\"absolute inset-x-0 bottom-0 pointer-events-none\" style=\"height:80px;background:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\"><\/span>\n                                                            <figcaption class=\"absolute left-6 bottom-1 text-sm text-black py-1.5 px-3.5 rounded-rc-5 bg-[#B9F8FF] z-[1]\">SEO<\/figcaption>\n                                                    <\/figure>\n                        <p class=\"media-teaser__title text-sm text-third px-6 pt-2 pb-5\" title=\"Tag Clouds in SEO: What They Are and How to Use Them\">Tag Clouds in SEO: What They Are and How to Use Them<\/p>\n                    <\/article>\n                <\/li>\n                            <li class=\"media-teaser__card\">\n                    <article class=\"rounded-rc-1 bg-white overflow-hidden h-full relative shadow-[0_10px_30px_rgba(13,23,45,0.06)]\">\n                        <a href=\"https:\/\/www.voctos.com\/ar\/blog\/behavioral-factors-seo\/\" class=\"absolute inset-0 z-[2]\" aria-label=\"Behavioral Factors in SEO: What They Are and How to Improve Them\"><\/a>\n                        <figure class=\"relative h-[200px]\" style=\"--tw-before-bg:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\">\n                                                            <img decoding=\"async\" class=\"w-full h-full object-cover\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/09\/Behavioral-Factors-in-SEO-1024x536.webp\" alt=\"\" loading=\"lazy\">\n                                                        <!-- gradient fade -->\n                            <span class=\"absolute inset-x-0 bottom-0 pointer-events-none\" style=\"height:80px;background:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\"><\/span>\n                                                            <figcaption class=\"absolute left-6 bottom-1 text-sm text-black py-1.5 px-3.5 rounded-rc-5 bg-[#B9F8FF] z-[1]\">SEO<\/figcaption>\n                                                    <\/figure>\n                        <p class=\"media-teaser__title text-sm text-third px-6 pt-2 pb-5\" title=\"Behavioral Factors in SEO: What They Are and How to Improve Them\">Behavioral Factors in SEO: What They Are and How to Improve Them<\/p>\n                    <\/article>\n                <\/li>\n                            <li class=\"media-teaser__card\">\n                    <article class=\"rounded-rc-1 bg-white overflow-hidden h-full relative shadow-[0_10px_30px_rgba(13,23,45,0.06)]\">\n                        <a href=\"https:\/\/www.voctos.com\/ar\/blog\/commercial-ranking-factors\/\" class=\"absolute inset-0 z-[2]\" aria-label=\"Commercial Ranking Factors: The Complete List\"><\/a>\n                        <figure class=\"relative h-[200px]\" style=\"--tw-before-bg:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\">\n                                                            <img decoding=\"async\" class=\"w-full h-full object-cover\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/09\/Commercial-Ranking-Factors-1024x536.webp\" alt=\"\" loading=\"lazy\">\n                                                        <!-- gradient fade -->\n                            <span class=\"absolute inset-x-0 bottom-0 pointer-events-none\" style=\"height:80px;background:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\"><\/span>\n                                                            <figcaption class=\"absolute left-6 bottom-1 text-sm text-black py-1.5 px-3.5 rounded-rc-5 bg-[#B9F8FF] z-[1]\">SEO<\/figcaption>\n                                                    <\/figure>\n                        <p class=\"media-teaser__title text-sm text-third px-6 pt-2 pb-5\" title=\"Commercial Ranking Factors: The Complete List\">Commercial Ranking Factors: The Complete List<\/p>\n                    <\/article>\n                <\/li>\n                            <li class=\"media-teaser__card\">\n                    <article class=\"rounded-rc-1 bg-white overflow-hidden h-full relative shadow-[0_10px_30px_rgba(13,23,45,0.06)]\">\n                        <a href=\"https:\/\/www.voctos.com\/ar\/blog\/title-meta-tag-guide\/\" class=\"absolute inset-0 z-[2]\" aria-label=\"The Title Meta Tag: What It Is and How to Write It\"><\/a>\n                        <figure class=\"relative h-[200px]\" style=\"--tw-before-bg:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\">\n                                                            <img decoding=\"async\" class=\"w-full h-full object-cover\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/09\/The-Title-Meta-Tag-What-It-Is-and-How-to-Write-It-1024x768.webp\" alt=\"\" loading=\"lazy\">\n                                                        <!-- gradient fade -->\n                            <span class=\"absolute inset-x-0 bottom-0 pointer-events-none\" style=\"height:80px;background:linear-gradient(rgba(255,255,255,0) 0%,rgb(255,255,255) 99%)\"><\/span>\n                                                            <figcaption class=\"absolute left-6 bottom-1 text-sm text-black py-1.5 px-3.5 rounded-rc-5 bg-[#B9F8FF] z-[1]\">SEO<\/figcaption>\n                                                    <\/figure>\n                        <p class=\"media-teaser__title text-sm text-third px-6 pt-2 pb-5\" title=\"The Title Meta Tag: What It Is and How to Write It\">The Title Meta Tag: What It Is and How to Write It<\/p>\n                    <\/article>\n                <\/li>\n                    <\/ul>\n            <\/section>\n    \n\n    <section class=\"pb-3.5 lg:mb-12\">\n        <div class=\"container relative\">\n            <h2 class=\"text-2xl sm:text-fs-5 text-third sm:mb-7 mb-7 flex gap-x-6 items-center sm:after:content-[''] sm:after:relative sm:after:-top-1 sm:after:grow sm:after:h-px sm:after:bg-sixth\">Related services<\/h2>\n                        <ul class=\"grid gap-y-7 lg:grid-cols-3 lg:gap-x-[30px] lg:gap-y-9 mt-[60px]\">\n                                    <li class=\"bg-white rounded-b-rc-1 relative pb-[30px] lg:flex lg:flex-col lg:pb-[40px]\">\n                        <a class=\"absolute inset-0 z-[3]\" href=\"\/seo\/guest-posting\/\" aria-label=\"Guest Posting\"><\/a>\n                        <div class=\"mb-[25px] h-[115px] -translate-y-[5px] relative grow shadow-lg rounded-rc-6 rounded-tr-none py-1.5 px-4 !flex flex-row justify-start items-center gap-x-4 bg-blue-600 sm:gap-y-0.5 sm:px-8 lg:grow-0 lg:min-h-[126px]\">\n                            <img decoding=\"async\" alt=\"\" class=\"max-w-[80px] w-auto h-auto object-contain\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/seo.svg\"\/>                            <span class=\"text-lg font-medium leading-tight text-white\">Guest Posting<\/span>\n                            <a class=\"absolute inset-0\" href=\"\/seo\/guest-posting\/\">\n                                <span class=\"block absolute right-0 top-0 w-12 h-2.5 bg-blue-600 rounded-tr-[10px] rounded-tl-[5px] -translate-y-[calc(100%-1px)] before:content-[''] before:absolute before:border-r-[2.5px] before:border-b-[2.5px] border-blue-600 before:rounded-br-[10px] before:right-[calc(100%-2.5px)] before:-bottom-[1.4px] before:w-3 before:h-[7px]\"><\/span>\n                                <svg class=\"absolute right-2.5 top-0 w-2.5 h-2.5 text-white\" viewBox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 7.5L7.5 2.5M4 2.5h3.5V6\" stroke=\"currentColor\" stroke-width=\"1.3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>                            <\/a>\n                        <\/div>\n                                                <p class=\"px-[22px] text-xl text-[#80C342] font-medium leading-tight lg:mt-auto\">The other half of the link budget, on its own terms<\/p>\n                    <\/li>\n                                    <li class=\"bg-white rounded-b-rc-1 relative pb-[30px] lg:flex lg:flex-col lg:pb-[40px]\">\n                        <a class=\"absolute inset-0 z-[3]\" href=\"\/geo\/\" aria-label=\"Generative Engine Optimization\"><\/a>\n                        <div class=\"mb-[25px] h-[115px] -translate-y-[5px] relative grow shadow-lg rounded-rc-6 rounded-tr-none py-1.5 px-4 !flex flex-row justify-start items-center gap-x-4 bg-slate-900 sm:gap-y-0.5 sm:px-8 lg:grow-0 lg:min-h-[126px]\">\n                            <img decoding=\"async\" alt=\"\" class=\"max-w-[80px] w-auto h-auto object-contain\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/geo.svg\"\/>                            <span class=\"text-lg font-medium leading-tight text-white\">Generative Engine Optimization<\/span>\n                            <a class=\"absolute inset-0\" href=\"\/geo\/\">\n                                <span class=\"block absolute right-0 top-0 w-12 h-2.5 bg-slate-900 rounded-tr-[10px] rounded-tl-[5px] -translate-y-[calc(100%-1px)] before:content-[''] before:absolute before:border-r-[2.5px] before:border-b-[2.5px] border-slate-900 before:rounded-br-[10px] before:right-[calc(100%-2.5px)] before:-bottom-[1.4px] before:w-3 before:h-[7px]\"><\/span>\n                                <svg class=\"absolute right-2.5 top-0 w-2.5 h-2.5 text-white\" viewBox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 7.5L7.5 2.5M4 2.5h3.5V6\" stroke=\"currentColor\" stroke-width=\"1.3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>                            <\/a>\n                        <\/div>\n                                                <p class=\"px-[22px] text-xl text-[#80C342] font-medium leading-tight lg:mt-auto\">Why editorial coverage now moves AI answers<\/p>\n                    <\/li>\n                                    <li class=\"bg-white rounded-b-rc-1 relative pb-[30px] lg:flex lg:flex-col lg:pb-[40px]\">\n                        <a class=\"absolute inset-0 z-[3]\" href=\"\/content-marketing\/\" aria-label=\"Content Marketing\"><\/a>\n                        <div class=\"mb-[25px] h-[115px] -translate-y-[5px] relative grow shadow-lg rounded-rc-6 rounded-tr-none py-1.5 px-4 !flex flex-row justify-start items-center gap-x-4 bg-[rgba(118,22,244,1)] sm:gap-y-0.5 sm:px-8 lg:grow-0 lg:min-h-[126px]\">\n                            <img decoding=\"async\" alt=\"\" class=\"max-w-[80px] w-auto h-auto object-contain\" src=\"https:\/\/www.voctos.com\/wp-content\/uploads\/2026\/06\/content.svg\"\/>                            <span class=\"text-lg font-medium leading-tight text-white\">Content Marketing<\/span>\n                            <a class=\"absolute inset-0\" href=\"\/content-marketing\/\">\n                                <span class=\"block absolute right-0 top-0 w-12 h-2.5 bg-[rgba(118,22,244,1)] rounded-tr-[10px] rounded-tl-[5px] -translate-y-[calc(100%-1px)] before:content-[''] before:absolute before:border-r-[2.5px] before:border-b-[2.5px] border-[rgba(118,22,244,1)] before:rounded-br-[10px] before:right-[calc(100%-2.5px)] before:-bottom-[1.4px] before:w-3 before:h-[7px]\"><\/span>\n                                <svg class=\"absolute right-2.5 top-0 w-2.5 h-2.5 text-white\" viewBox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M2.5 7.5L7.5 2.5M4 2.5h3.5V6\" stroke=\"currentColor\" stroke-width=\"1.3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>                            <\/a>\n                        <\/div>\n                                                <p class=\"px-[22px] text-xl text-[#80C342] font-medium leading-tight lg:mt-auto\">The assets the pitches point at<\/p>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/section>\n    \n\n    <section class=\"py-8 voctos-contact\" id=\"request\">\n        <div class=\"container\">\n            <form class=\"voctos-contact-form bg-white rounded-rc-1 p-6 sm:p-10 shadow-lg\"\n                  method=\"post\" enctype=\"multipart\/form-data\"\n                  data-ajax=\"https:\/\/www.voctos.com\/wp-admin\/admin-ajax.php\"\n                  data-success=\"Thank you! We&#039;ll be in touch shortly.\"\n                  novalidate>\n                <input type=\"hidden\" name=\"action\" value=\"voctos_contact\">\n                <input type=\"hidden\" name=\"formname\" value=\"Homepage bottom form\">\n                <input type=\"hidden\" id=\"voctos_contact_nonce\" name=\"voctos_contact_nonce\" value=\"22e24237f8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ar\/wp-json\/wp\/v2\/pages\/11775\" \/>\n                <div class=\"vc-head\">\n                    <h2 class=\"vc-title text-2xl sm:text-fs-5 text-third\">Discuss your <span class=\"vc-accent\">project<\/span><\/h2>\n                    <p class=\"vc-required\">* Required fields<\/p>\n                <\/div>\n                \n                <div class=\"vc-grid\">\n                    <input class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none vc-req vc-f-name\"    name=\"name\"    type=\"text\"  placeholder=\"Your name*\" required>\n                                        <div class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none vc-req vc-f-phone vc-phone-wrap\">\n                                                <div class=\"vc-code\" x-data=\"vcCode()\">\n                            <input type=\"hidden\" name=\"phone_code\" value=\"+20\" :value=\"current.code\">\n                            <button type=\"button\" class=\"vc-code-btn\" @click=\"open = !open\" @click.outside=\"open = false\" :aria-expanded=\"open\" aria-label=\"Country code\">\n                                <img decoding=\"async\" class=\"vc-flag\" :src=\"flag(current.iso)\" src=\"https:\/\/www.voctos.com\/wp-content\/themes\/voctos\/firmwork\/assets\/img\/flags\/eg.png\" alt=\"\" width=\"20\" height=\"14\" loading=\"eager\" data-no-lazy=\"1\" data-skip-lazy=\"1\">\n                                <span x-text=\"current.code\">+20<\/span>\n                                <svg class=\"vc-code-chev\" viewBox=\"0 0 10 6\" fill=\"none\" aria-hidden=\"true\"><path d=\"M1 1l4 4 4-4\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n                            <\/button>\n                            <ul class=\"vc-code-list\" x-show=\"open\" x-cloak>\n                                <template x-for=\"c in codes\" :key=\"c.iso + c.code\">\n                                    <li @click=\"current = c; open = false\" :class=\"{ 'is-active': c.iso === current.iso }\">\n                                        <img class=\"vc-flag\" :src=\"flag(c.iso)\" alt=\"\" width=\"20\" height=\"14\" loading=\"eager\" data-no-lazy=\"1\" data-skip-lazy=\"1\">\n                                        <span class=\"vc-code-num\" x-text=\"c.code\"><\/span>\n                                        <span class=\"vc-code-country\" x-text=\"c.name\"><\/span>\n                                    <\/li>\n                                <\/template>\n                            <\/ul>\n                        <\/div>\n                        <input class=\"vc-req\" name=\"phone\" type=\"tel\" placeholder=\"Phone*\" required>\n                    <\/div>\n                    <input class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none vc-f-email\"          name=\"email\"   type=\"email\" placeholder=\"E-mail\">\n                    <input class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none vc-f-company\"        name=\"company\" type=\"text\"  placeholder=\"Company or website\">\n                    <input class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none vc-f-budget\"         name=\"budget\"  type=\"text\"  placeholder=\"Monthly marketing budget\">\n                    <textarea class=\"w-full px-4 py-3.5 sm:px-6 rounded-rc-6 bg-eighth text-sm placeholder:text-third\/40 outline-none resize-none vc-f-comments\" name=\"comments\" rows=\"4\" placeholder=\"Tell us more about your tasks\"><\/textarea>\n\n                    <label class=\"vc-attach\">\n                        <input type=\"file\" name=\"attachment\" class=\"vc-file-input\"\n                               accept=\".doc,.docx,.pdf,.xls,.xlsx,application\/pdf,application\/msword,application\/vnd.openxmlformats-officedocument.wordprocessingml.document,application\/vnd.ms-excel,application\/vnd.openxmlformats-officedocument.spreadsheetml.sheet\">\n                        <span class=\"vc-attach-inner\">\n                            <img decoding=\"async\" class=\"vc-clip\" src=\"https:\/\/www.voctos.com\/wp-content\/themes\/voctos\/firmwork\/assets\/img\/clip.svg\" alt=\"\" width=\"20\" height=\"40\" aria-hidden=\"true\">\n                            <span class=\"vc-attach-text\">Attach file<\/span>\n                        <\/span>\n                        <span class=\"vc-file-name\" aria-live=\"polite\"><\/span>\n                    <\/label>\n                <\/div>\n\n                <div class=\"vc-foot\">\n                    <div class=\"vc-foot-left\">\n                        <button type=\"submit\" class=\"vc-submit text-sm text-white bg-primary hover:bg-third rounded-rc-6\">Send<\/button>\n                        <p class=\"vc-consent text-third\/70\">By clicking the button, I consent to the processing of personal data and agree with the <a href=\"https:\/\/www.voctos.com\/privacy-policy\/\" class=\"vc-privacy\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a><\/p>\n                    <\/div>\n                    <p class=\"vc-filenote text-third\/50\">File size must not exceed 2MB. File extensions: docx, doc, pdf, xlsx, xls<\/p>\n                <\/div>\n\n                <p class=\"vc-status\" role=\"status\" aria-live=\"polite\" hidden><\/p>\n            <\/form>\n        <\/div>\n        <script>\n        \/* The \"vcCode\" Alpine component (flag\/country-code dropdown) is registered\n           GLOBALLY now, in functions.php's wp_footer hook \u2014 not here. See\n           voctos_firmwork_vc_codes() there for why: this per-block <script> used to\n           be the only place it was registered, but anything that copies just this\n           block's <form>...<\/form> markup (like 404.php's \"reuse a real page's\n           contact form\") silently lost the registration along with it. *\/\n\n        \/* ------------------------------------------------------------------\n           Strip the size overrides an off-theme script (id=\"vtx-form-js\") writes\n           straight onto the attach box and the paperclip:\n\n               .vc-attach  height: 100% !important; align-self: stretch !important;\n               .vc-clip    width: 30px !important;  height: auto !important;\n\n           Because those land as INLINE !important they outrank every stylesheet,\n           so contact.css can never win \u2014 the box stretched to the full 150px row\n           height and the clip rendered at 30x60. Only these four properties are\n           removed; the snippet's border\/background styling is left alone.\n           Delete this block once those lines are gone from the snippet.\n           ------------------------------------------------------------------ *\/\n        (function () {\n            var clean = function () {\n                document.querySelectorAll('.voctos-contact .vc-attach').forEach(function (el) {\n                    el.style.removeProperty('height');\n                    el.style.removeProperty('align-self');\n                });\n                document.querySelectorAll('.voctos-contact .vc-clip').forEach(function (el) {\n                    el.style.removeProperty('width');\n                    el.style.removeProperty('height');\n                });\n            };\n            if (document.readyState === 'loading') {\n                document.addEventListener('DOMContentLoaded', clean);\n            } else { clean(); }\n            \/* the other script may run after us, on load or on a timer *\/\n            window.addEventListener('load', clean);\n            [60, 300, 1200].forEach(function (t) { setTimeout(clean, t); });\n        })();\n        <\/script>\n    <\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":145,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11775","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/pages\/11775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/comments?post=11775"}],"version-history":[{"count":1,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/pages\/11775\/revisions"}],"predecessor-version":[{"id":12970,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/pages\/11775\/revisions\/12970"}],"up":[{"embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/pages\/145"}],"wp:attachment":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/media?parent=11775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}