{"id":3488,"date":"2025-08-26T11:46:24","date_gmt":"2025-08-26T11:46:24","guid":{"rendered":"https:\/\/www.voctos.com\/?post_type=cws_staff&p=3488"},"modified":"2026-01-25T15:25:47","modified_gmt":"2026-01-25T13:25:47","slug":"keroles-mousa","status":"publish","type":"cws_staff","link":"https:\/\/www.voctos.com\/ar\/staff\/keroles-mousa\/","title":{"rendered":"\u0643\u064a\u0631\u0644\u0633 \u0645\u0648\u0633\u0649"},"content":{"rendered":"

Keroles Mousa<\/h2>\n

Head of PPC<\/strong>
\n3 Years of Expertise in Paid Search Strategy & Campaign Management<\/strong><\/p>\n

Keroles Mousa is the Head of PPC at VOCTOS, specializing in developing and executing comprehensive paid search strategies across major platforms including Google Ads, Bing, and YouTube. With 3 years of hands-on experience in PPC campaign management, data-driven optimization, and team leadership, Keroles has helped clients significantly increase conversions and reduce advertising costs.<\/p>\n

Professional Expertise & Core Competencies<\/h2>\n

Strategic PPC & Budget Management<\/h2>\n

Keroles develops targeted, results-oriented paid search strategies, managing substantial monthly advertising budgets. His expertise includes:<\/p>\n

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    Setting up conversion tracking systems to accurately measure ROI<\/p>\n<\/li>\n

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    Using smart bidding strategies such as Maximize Conversions, Target CPA, and Target ROAS<\/p>\n<\/li>\n

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    Structuring campaigns with well-organized ad groups<\/p>\n<\/li>\n

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    Creating compelling, high-quality ads aligned with user search intent<\/p>\n<\/li>\n

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    Expanding and refining audience targeting using AI-driven optimized segments<\/p>\n<\/li>\n<\/ul>\n

    Campaign Build-Out & Performance Optimization<\/h2>\n

    Keroles leads the full PPC campaign lifecycle by:<\/p>\n

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    • \n

      Overseeing campaign setup, creative testing, and ongoing optimization<\/p>\n<\/li>\n

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      Spreading keywords strategically across multiple ad groups for maximum relevancy<\/p>\n<\/li>\n

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      Monitoring critical performance indicators including CPC, click-through rates, and conversion rates<\/p>\n<\/li>\n

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      Implementing portfolio bidding strategies for better bid management across campaigns<\/p>\n<\/li>\n

    • \n

      Exploring advanced campaign types like Demand Gen and Performance Max for expanded reach<\/p>\n<\/li>\n<\/ul>\n

      Leadership & Cross-Functional Collaboration<\/h2>\n

      As a team leader, Keroles mentors and guides the PPC team, setting performance expectations and promoting a culture of growth and continuous improvement. He collaborates closely with design, content, and development teams to ensure creative assets and landing pages align with campaign goals.<\/p>\n

      Performance Analysis & Reporting<\/h2>\n

      Keroles uses data analytics tools such as Google Analytics 4 and Looker Studio to deliver transparent, actionable performance reports for senior management, enabling data-driven decision making.<\/p>\n

      Industry Trends & Continuous Learning<\/h2>\n

      He stays up to date with PPC platform updates, industry best practices, and evolving digital marketing trends, ensuring VOCTOS maintains a competitive advantage in paid search advertising.<\/p>\n

      Notable Professional Achievements<\/h2>\n

      Website: ogaei.care (June 2025 – Present)<\/h2>\n

      Keroles spearheaded the PPC campaign for ogaei.care with remarkable results over a short timeframe:<\/p>\n

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        Reduced Cost Per Click (CPC) significantly from $144 to $25.7<\/p>\n<\/li>\n

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        Increased the Conversion Rate from 1% to 4.7%<\/p>\n<\/li>\n

      • \n

        Utilized conversion tracking combined with smart bidding to maximize budget efficiency<\/p>\n<\/li>\n

      • \n

        Applied comprehensive ad and keyword optimization strategies to improve relevance and engagement<\/p>\n<\/li>\n

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        Implemented portfolio bid strategies and explored advanced campaign types to reach wider audiences<\/p>\n<\/li>\n<\/ul>\n

        Educational Background & Certifications<\/h2>\n

        Keroles holds relevant certifications and professional development in PPC advertising, Google Ads certification, and advanced digital marketing analytics.<\/p>\n

        Professional Presence & Connections<\/h2>\n
        \n
        \n\n\n\n\n\n\n\n
        Platform<\/th>\nLink<\/th>\nPurpose<\/th>\n<\/tr>\n<\/thead>\n
        LinkedIn<\/td>\nKeroles Mousa LinkedIn<\/span><\/a><\/td>\nProfessional networking<\/td>\n<\/tr>\n
        About.me<\/td>\nKeroles Mousa About.me<\/span><\/a><\/td>\nProfile and portfolio<\/td>\n<\/tr>\n
        VOCTOS Profile<\/td>\nKeroles Mousa VOCTOS<\/span><\/a><\/td>\nCompany team profile<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
        \n
        <\/div>\n
        <\/div>\n
        <\/div>\n<\/div>\n<\/div>\n

        Core Competencies Summary<\/h2>\n
          \n
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          Google Ads campaign strategy and execution<\/p>\n<\/li>\n

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          Smart bidding and portfolio bid management<\/p>\n<\/li>\n

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          Conversion tracking setup and analysis<\/p>\n<\/li>\n

        • \n

          Cross-platform PPC management including Google Ads, Bing, and YouTube<\/p>\n<\/li>\n

        • \n

          Team leadership and mentoring<\/p>\n<\/li>\n

        • \n

          Data-driven performance analysis and reporting<\/p>\n<\/li>\n

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          Collaboration with creative and development teams for high-performing ads and landing pages<\/p>\n<\/li>\n

        • \n

          Keeping pace with PPC trends and platform innovations<\/p>\n<\/li>\n<\/ul>\n

          Professional Philosophy<\/h2>\n

          Keroles believes that\u00a0strong PPC performance integrates robust data analysis with creative campaign strategies<\/strong>. His approach centers on continuous optimization, informed decision-making, and collaboration, allowing brands to efficiently maximize conversions while minimizing costs in a competitive paid search environment.<\/p>\n

          Connection to VOCTOS Mission<\/h2>\n

          At VOCTOS, Keroles leads the PPC function by combining strategic insight, technical know-how, and operational excellence. His work embodies the VOCTOS process of Research \u2192 Strategy \u2192 Optimization \u2192 Results, helping clients achieve sustainable growth through paid search channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u0631\u0626\u064a\u0633 \u0642\u0633\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (PPC)<\/p>","protected":false},"featured_media":3489,"menu_order":0,"template":"","cws_staff_member_department":[],"cws_staff_member_position":[626],"class_list":["post-3488","cws_staff","type-cws_staff","status-publish","has-post-thumbnail","hentry","cws_staff_member_position-head-of-ppc"],"_links":{"self":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/cws_staff\/3488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/cws_staff"}],"about":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/types\/cws_staff"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/media?parent=3488"}],"wp:term":[{"taxonomy":"cws_staff_member_department","embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/cws_staff_member_department?post=3488"},{"taxonomy":"cws_staff_member_position","embeddable":true,"href":"https:\/\/www.voctos.com\/ar\/wp-json\/wp\/v2\/cws_staff_member_position?post=3488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}